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Importance Of Planning In Activations
 

Importance Of Planning In Activations

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    Importance Of Planning In Activations Importance Of Planning In Activations Presentation Transcript

    • Importance Of Planning In Activations Ryan Rego
    • What is Planning?
    • Planning is one of the most important project management and time management techniques. If you do it effectively, you can reduce much the necessary time and effort of achieving the goal. Planning is preparing a sequence of action steps to achieve some specific goal.
    • Why Do We Need To Plan?
    • A plan is like a map. When following a plan, you can always see how much you have progressed towards your project goal and how far you are from your destination. Knowing where you are is essential for making good decisions on where to go or what to do next One more reason why you need planning is again the 80/20 Rule. It is well established that for unstructured activities 80 percent of the effort give less than 20 percent of the valuable outcome. You either spend much time on deciding what to do next, or you are taking many unnecessary, unfocused, and inefficient steps. Planning is also crucial for meeting your needs during each action step with your time, money, or other resources. With careful planning you often can see if at some point you are likely to face a problem. It is much easier to adjust your plan to avoid or smoothen a coming crisis, rather than to deal with the crisis when it comes unexpected.
    • 5. Vision What do you want to achieve? Where does this fit into the ‘big picture’? 2. Challenge Accept the challenge and define and set realistic goals. Without goals, things drift 3. Timetable Work out a definite programme, including a plan of action, complete with deadlines 4. Overheads Estimate the cost of your budget, in terms not just of cash but also of time and materials. 6. You are there! But remember to keep checking how far you have traveled down the route 7. Roll it out Implement the plan and commit to the achievement of the goals. Seven Steps To Effective Planning 1. Inventory Assess the situation. What might help or hinder your efforts?
    • Activation Planning Process Planning Stages
    • Importance Of Planning In Activation To initiate the planning of the presented plan for any Product or service starts with its feasibility or possibility of the plan operationally.
      • For E.g.
      • A plan of doing an SCP for a time frame of 4Hrs to 6Hrs without an
      • educational motto ?
      • The plan of doing a road show in all 4 metropolitan cities.
      • Activational planning in the initiation stages, its very important to find out the feasibility of the plan presented.
      • We need to go thought the whole concept with all the queries in order to make a feasible logistic plan and cost.
      • Need to look into the integrity and the objective which would help to progress with the planning in accordance with the concept.
      • Need to look into the Pros and Cons which need to be brought about while executing the project.
      Importance Of Planning In Activation
    • Importance Of Planning In Activation
      • The first step in developing a plan for executing a project for a product or service is planning the logistics.
      • What is logistics?
      • Logistics is a detail mechanism which helps activity mangers and executioners to understand and implement all aspects and elements required for a particular activity
      • The next step is to budget for the logistics that have been planned.
      • 3. If the activity has larger approach with huge cost involved, reach and ROI plan is made basis on cost and logistics to give detail and clear understanding of project and cost implications to the client.
    • Reach Plan Sl No Activity Touch Points Project Duration No of Locations No of sub Locations No of Days / Month at Location Average no of TG / Footfalls Direct Contact through promoters engaging with TG Indirect Contact Reach per city Total Reach for 4 Cities   Visibility Activity                     1 Scale Down Stickers Apartments 30 days 5 200 1 3   3000 340500 1362000     Malls 2 1 30 5000   300000     CCD's 5 1 30 250   37500 2 Switch On To A Slender “U” Apartments 30 days 5 200 1 3   3000 33000 132000     Corporates 30 days 5 1 1 2500   12500     Clubs 30 days 5 1 30 100   15000     Gyms 30 days 5 1 1 500   2500 3 Coasters & Table Stickers CCD's 30 days 5 1 30 100   15000 15000 60000 4 Slimmer Waist Line Apartments 7 days 15 200 1 3   9000 9000 36000   Engagement Activity                     5 Ladies with a cause Apartments 10 days 5 1 1 100 500   1500 6000   5 1 1 50   250 Clubs 5 1 1 100 500     5 1 1 50   250 6 Beauty & Fitness Beauty Saloons 10 days 5 1 1 50 250   1500 6000   5 1 1 100   500 Spas 5 1 1 50 250     5 1 1 100   500 7 Also your Furniture Furniture Showrooms 15 days 5 1 15 25 1875   9375 37500   5 1 15 100   7500 8 BSA Workout Zones Society Gyms / Fitness Centres / Corporates 15 days 5 1 15 150 11250   15000 60000     5 1 15 50   3750 9 BSA Workout LCV (Busy streets/ Apartments/ Corporates/ Malls/ Youth Hangouts/ Clubs ) 15 days 5 4 15 50 15000   22500 90000 5 1 15 100   7500
    • Date Plan Client: PC Chandra Jewellers Total No. of Location: 85 Total No. of Working Days: 30 days across 4 months Malls: 4 Locations - Only in sub towns / districts Apartments: 36 Locations - Only in Kolkata Clubs: 20 Locations - Only in Kolkata Cultural Associations: 10 Locations - Only in Kolkata Activity Duration: 15 Week Ends - Across Kolkata & sub towns / districts Elements April 4, 2009 April 5, 2009 April 11, 2009 April 12, 2009 April 18, 2009 April 19, 2009 Saturday Sunday Saturday Sunday Saturday Sunday Malls Mall 1 Mall 1 Mall 2 Mall 2 Mall 3 Mall 3 Apartments Apartments 1, 2, 3 & 4 Apartments 1, 2, 3 & 4 Apartments 5, 6, 7 & 8 Apartments 5, 6, 7 & 8 Apartments 9, 10, 11 & 12 Apartments 9, 10, 11 & 12 Clubs             Cultural Associations             Elements May 9, 2009 May 10, 2009 May 16, 2009 May 17, 2009 May 23, 2009 May 24, 2009 Saturday Sunday Saturday Sunday Saturday Sunday Malls Mall 6 Mall 6         Apartments             Clubs Clubs 1 & 2 Clubs 1 & 2 Clubs 3 & 4 Clubs 3 & 4 Clubs 5 & 6 Clubs 5 & 6 Cultural Associations Association 1 & 2 Association 1 & 2 Association 3 & 4 Association 3 & 4 Association 5 & 6 Association 5 & 6 Elements June 13, 2009 June 14, 2009 June 20, 2009 June 21, 2009 June 27, 2009 June 28, 2009 Saturday Sunday Saturday Sunday Saturday Sunday Malls             Apartments Apartments 21, 22, 23 & 24 Apartments 21, 22, 23 & 24 Apartments 25, 26, 27 & 28 Apartments 25, 26, 27 & 28 Apartments 29, 30, 31 & 32 Apartments 29, 30, 31 & 32 Clubs Clubs 11 &12 Clubs 11 &12 Clubs 13 & 14 Clubs 13 & 14 Clubs 15 & 16 Clubs 15 & 16 Cultural Associations            
    • Importance Of Planning In Activation 4. The next step would be manpower and resource planning. 5. The last step is to plan for the crisis management
    • Manpower Planning Epicentre Branch Bangalore Client Cordination CS Manager CS Executive Execution Body Operations Manager Reporting Control Centre MIS Exec Inventory Control Center Operations Exec
    • Client Coordination Cs Manager Cs Exec (2) Epicenter Branch Bangalore Body Execution Operations Manager Reporting control center MIS Exec Inventory control center Operations Exec Team Structure
    • State Manager Recee Supervisor District incharge Supervisor & Promoters Team Structure Regional Centres   Regional Centres   Regional Centres   Regional Centres   Regional Centres   Regional Centres Mumbai Delhi Bangalore Hyderabad Chennai Kolkata Regional Managers Regional Managers Regional Managers Regional Managers Regional Managers Regional Managers             States to be covered States to be covered States to be covered States to be covered States to be covered States to be covered Maharastra Delhi NCR Karnataka Andrapradesh Tamil Nadu West Bengal Gujarat UP Kerala Bihar Madhya Pradesh Rajasthan Jharkhand Chattisgarh Punjab Goa Haryana Himachal Pradesh Uttranchal
    • Importance Of Planning In Activation
      • As per the logistics and planning made, every day check is made on all the elements to ensure the smooth flow of planning and execution on the day of the activity.
      • Regular visits are made at the site of the activity to ensure smooth flow and quality as per the plan.
      • To avoid crisis situations all elements are double checked on the day of the execution.
    • Remember
    • THANK YOU.