Content Repurposing Made Easy
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Content Repurposing Made Easy

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Content marketing isn't as complicated as it may sound. Content is everywhere! You just need to redefine and repurpose it. And once you've transformed your old content into new mega-content marketing ...

Content marketing isn't as complicated as it may sound. Content is everywhere! You just need to redefine and repurpose it. And once you've transformed your old content into new mega-content marketing materials you'll have all-new channels to drive website traffic, build brand awareness, and generate sales or leads. Here are ten tips to make content marketing easy through content repurposing:

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Content Repurposing Made Easy Content Repurposing Made Easy Presentation Transcript

  • TOP 10 TIPS CONTENT REPURPOSING MADE EASY
  • TIP #1: DOCS S T O P S AV I N G T H O U S A N D S O F . D O C S , . PA G E S O R . T X T F I L E S A N D S TA R T W R I T I N G E V E R Y T H I N G AS A DRAFT ON YOUR BLOG. ONCE IT'S GOT A WORKING T I T L E , K E Y W O R D TA G S , A N D GENERAL OUTLINE OF CONTENT IT'S EASY TO EDIT AND PUBLISH!
  • TIP #2: NOTES STOP WRITING MEETING NOTES AND B R A I N S T O R M I N G S E S S I O N S O N PA P E R AND TYPE IT UP ON YOUR LAPTOP OR I PA D I N S T E A D . N O W T H AT I T ' S D I G I TA L , Y O U C A N E A S I LY C O P Y A N D PA S T E I T T O Y O U R W E B S I T E , S O C I A L NETWORKS, SELL SHEETS, PRESS R E L E A S E S , E M A I L S , P R E S E N TAT I O N S , NEWSLETTERS, ETC.
  • TIP #3: EMAIL REPURPOSE EMAILS YOU'VE W R I T T E N O R R E C E I V E D T H AT C O N TA I N I N T E R E S T I N G D ATA O R I N S I G H T F U L I N F O R M AT I O N . E V E N A PERSONAL ONE-TO-ONE EMAIL CAN BE TRANSFORMED INTO AN I N T E R E S T I N G B L O G P O S T.
  • TIP #4: COMMENTS DON'T JUST COMMENT ON ARTICLES YOU READ. RESPOND ON YOUR BLOG OR SOCIAL NETWORKS. REPURPOSING OTHER PEOPLE'S CONTENT WITH YOUR OWN UNIQUE OPINIONS CAN BE SOME OF THE MOST INTERESTING P I E C E S O F C O N T E N T.
  • TIP #5: SLIDES ANY POWERPOINT OR KEYNOTE P R E S E N TAT I O N D E C K Y O U C R E AT E SHOULD BE POSTED ON SLIDESHARE, YOUTUBE, AND S L I D E R O C K E T. T H E N E M B E D T H E SLIDE DECK ON YOUR BLOG OR WEBSITE. THE VISUAL CONTENT IN P R E S E N TAT I O N S I S O F T E N M O R E A P P E A L I N G A N D M O R E E A S I LY S K I M M A B L E T H A N PA R A G R A P H S O F T E X T.
  • TIP #6: INFOGRAPHICS I F Y O U H AV E N ' T A L R E A D Y R E P U R P O S E D Y O U R D ATA A N D / O R SURVEY RESPONSES INTO AN INFOGRAPHIC DO SO! BUT INFOGRAPHIC IMAGES ARE SO 2010. NOW YOU SHOULD REPURPOSE THE IMAGES IN YOUR INFOGRAPHIC TO C R E AT E A N I N F O G R A P H I C V I D E O .
  • TIP #7: PRESS RELEASES PRESS RELEASES ARE STILL A USEFUL MEDIUM TO REACH JOURNALISTS AND GET "PICKED UP" BY "OFFICIAL" M E D I A C H A N N E L S , B U T T O D AY, Y O U DON'T NEED THEM! REPURPOSE YOUR PRESS RELEASE AS A BLOG POST ON YOUR OWN WEBSITE AND THEN PUSH IT OUT THROUGH YOUR SOCIAL NETWORKS.
  • TIP #8: VIDEO E V E R Y P R E S E N TAT I O N , W E B E X , GOTOMEETING OR LIVE DEMO SHOULD BE RECORDED AND POSTED ON YOUTUBE OR VIMEO AND THEN POSTED ON YOUR BLOG WITH INTRO COPY AND A CALL-TO-ACTION C O N C L U S I O N . O N LY A P P R O P R I AT E FOR CURRENT CLIENTS? MAKE IT AN "UNLISTED" VIDEO, EMBED IT ON A L A N D I N G PA G E , A N D O N LY G I V E I T TO YOUR ACCOUNT MANAGERS.
  • TIP #9: BOOKS C R E AT E A N E B O O K B Y C O M B I N I N G YOUR BLOG POSTS INTO A THOUGHT L E A D E R S H I P G U I D E , R E P O R T, O R W H I T E PA P E R . I F Y O U O W N A M A C , YOU CAN EVEN USE APPLE'S IBOOKS A U T H O R T O C R E AT E A N D P U B L I S H I T Y O U R S E L F. T H E N R E C O R D S O M E O N E R E A D I N G Y O U R E B O O K T O C R E AT E A PODCAST OR AUDIOBOOK.
  • TIP #10: OLD CONTENT REPURPOSE OLD EVERGREEN CONTENT BY REPROMOTING IT ON SOCIAL NETWORKS. JUST BECAUSE Y O U C R E AT E D A N D P O S T E D I T L A S T YEAR DOESN'T MEAN IT'S NOT S T I L L R E L E VA N T O R I N T E R E S T I N G T O R E A D E R S W H O M AY H A V E N E V E R SEEN IT A YEAR AGO.
  • For more information: W W W. R YA N - P R AT T. C O M @ R YA N P R AT T