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Email Insider Summit Lunch Presentation: Acxiom 2013 Behavioral Study
Email Insider Summit Lunch Presentation: Acxiom 2013 Behavioral Study
Email Insider Summit Lunch Presentation: Acxiom 2013 Behavioral Study
Email Insider Summit Lunch Presentation: Acxiom 2013 Behavioral Study
Email Insider Summit Lunch Presentation: Acxiom 2013 Behavioral Study
Email Insider Summit Lunch Presentation: Acxiom 2013 Behavioral Study
Email Insider Summit Lunch Presentation: Acxiom 2013 Behavioral Study
Email Insider Summit Lunch Presentation: Acxiom 2013 Behavioral Study
Email Insider Summit Lunch Presentation: Acxiom 2013 Behavioral Study
Email Insider Summit Lunch Presentation: Acxiom 2013 Behavioral Study
Email Insider Summit Lunch Presentation: Acxiom 2013 Behavioral Study
Email Insider Summit Lunch Presentation: Acxiom 2013 Behavioral Study
Email Insider Summit Lunch Presentation: Acxiom 2013 Behavioral Study
Email Insider Summit Lunch Presentation: Acxiom 2013 Behavioral Study
Email Insider Summit Lunch Presentation: Acxiom 2013 Behavioral Study
Email Insider Summit Lunch Presentation: Acxiom 2013 Behavioral Study
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Email Insider Summit Lunch Presentation: Acxiom 2013 Behavioral Study

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This presentation was presented at the EIS summer conference. It contains information on the 2013 Consumer Study and information on Acxiom/Digital Impact.

This presentation was presented at the EIS summer conference. It contains information on the 2013 Consumer Study and information on Acxiom/Digital Impact.

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  • This is for a 30 minute presentationduring lunch.
  • We track mobile opens on phone and tablet
  • Large banking customers
  • It’s all about how you use the data – I studied to be a priest – I rely on my team to show me the way – and we have smart technology to enable smart strategies – if predictive analytics and segmentation was easy, we would all be doing itThree main challengesGet my email out the door on timeHelp me understand my customerMake me more money
  • Email is vitally important, but it’s not everythingWe’re focusing on best in class communication programPartners have questions, and we have the answersEmail should be hard work because success is hard workData is the key to successPredictiveAnalyticalRichBIGThe data that you need…should be at your fingertipsEmail should take investment and not just “doing it”The industry is focusing too much on the “Shinny Object” and not on the core success path
  • It’s not all about the tools. It’s about the understanding of HOW to use the data you have.Data scientistsPhone call about “Hey, can we develop some models for you?
  • Transcript

    • 1. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006All Rights Reserved.© 2013 Acxiom Corporation. All RightsReserved.Email Insider SummitAcxiom Digital Impact &Our View of the ConsumerMay 2013@ryanpphelan@acxiom
    • 2. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006All Rights Reserved.“Acxiom Digital Impact can do everything the otherESPs can do, but we chose them because they showedthey knew our business and demonstrated they wouldtailor their approach to us.”— Email Director, Massively Large Worldwide Communications Company that you’ve heard oNew Clien
    • 3. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006All Rights Reserved.
    • 4. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006All Rights Reserved. 4“Its best when Ican customize whatI receiveinformation about.”“At the end of eachemail, have a link todifferent option settingsto control the type andfrequency of the emails,etc.”“If they are going tosend me an email,dont offer thesame discount, whichisnt much of adiscount every time.”“The thing I hate most iswhen companies send outdailies emails advertising a20% off sale... for weeks in arow. Ive stopped shoppingat two sites because [of it]”
    • 5. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006All Rights Reserved. 536% ofrespondents checkemail, social mediaand texts beforedoing anything elseafter they wake up
    • 6. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006All Rights Reserved. 621%check theiremail beforebreakfast
    • 7. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006All Rights Reserved. 7When an email issaved to be readlater, 60%never read it.
    • 8. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006All Rights Reserved. 852%use their smart phone to checksocial media and email each day…
    • 9. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006All Rights Reserved. 9Nearly 49%of respondents have an emailaccount for emails they rarely intend to open
    • 10. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006All Rights Reserved. 10Almost60%ofrespondents areokay with usingtheir primary emailaddress as a loginfor financialinstitutions
    • 11. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006All Rights Reserved. 1172%ofconsumers read emailwhen they are bored……29%reademail while in thebathroom
    • 12. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006All Rights Reserved.The Data Continuum121:Many1:1Where are you?
    • 13. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006All Rights Reserved.Reliance on Data13Digital BehavioralPast PurchaseSelf DisclosedDemographicThe industry is focusing too muchon the “Shinny Object” and not onthe core success path – using data
    • 14. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006All Rights Reserved.Acxiom Enterprise Stack14AudiencemanagementlayerDatabaselayerImpact databaseImpact data hygieneDisplay/TVApplicationlayer
    • 15. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006All Rights Reserved.
    • 16. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006All Rights Reserved.© 2013 Acxiom Corporation. All RightsReserved.Ryan PhelanVice President, Strategic Servicesryan.phelan@acxiom.com402-630-5836Thank you!Keep the learning going. Follow me on twitter@ryanpphelan@acxiom

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