Ryan oconnell le vin 2.0 2011

Les Vignerons Mobiles? Ryan O’Connell | O’Vineyards @mroconnell

Les Vignerons Mobiles
Actually, I don’t like cell phones.
@mroconnell

Let’s be smart.
Not everybody needs an app
Making apps for each phone/store consumes €€€
One good mobile-friendly website is more elegant
Don’t compete with all the other apps
@mroconnell

Piggybacking is good
@mroconnell

What is a mobile-friendly site?
Identify what people use your site for
Make sure it’s easy to do that
@mroconnell

Why do so many fail?
Websites try to deliver too much
People want quick access to specific things
@mroconnell Photo by: Never Said About Restaurant Websites

Why visit ovineyards.com?
Blog visitors reading long pieces
@mroconnell

Tourists
@mroconnell

Tourists
Drinkers looking for wine information
@mroconnell

Tourists
People trying to sell me shit
@mroconnell

Why visit ovineyards.com on mobile?
Tourists looking for address
People trying to sell me shit
@mroconnell

Simplify
Contact info
Wine info
Everything else 2 clicks away
@mroconnell

One day soon
Buying on the phone
Micro-location
Show contact information for people within 50 km
Show restaurants/stores carrying your wine for people within 10 km of a vendor
Show information about the terroir/history for people at your vineyard
@mroconnell portalupiwine.com

How will they discover your site?
Organic / search engine
QR Codes
@mroconnell

QR Codes
@mroconnell On the label:

QR Codes
@mroconnell On the menu:

QR Codes
@mroconnell On a cow: Details: http://www.hlinks.fr/news/des-qr-codes-sur-des-vaches

Apps
How to piggyback like a champion
@mroconnell

QR Codes
Lots of QR code solutions already exist
@mroconnell

Customer wine reviews
Reach customers at point of purchase
Deliver effective reviews / scores
Note: this technology will move forward with or withou you
@mroconnell

Geolocation tie-in
Best wines nearby
@mroconnell

One day soon…
@mroconnell

More about Ryan:
W inemaker at ovineyards.com
Host at love-that-languedoc.com
Nerd at Vin 2.0 and conferences around the world
@mroconnell
Creative Commons attributions:
Screwed phone by Ninja M.
smart in my spart phone by Jonathan D. Blundell
Seine floods by postaletrice
Back to the Future Phone by Clarksworth
Smiley wine by johnwilliamsphd
If you learned something, talk about it! Add @mroconnell and #levin20
Further reading:
Bakas on mobile purchasing platforms
QR Cows

Ryan oconnell le vin 2.0 2011

by Ryan O'Connell on Dec 05, 2011

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Ryan oconnell le vin 2.0 2011 — Presentation Transcript