Ryan oconnell le vin 2.0 2011

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English slides from Ryan O'Connell presentation at Vin 2.0 in Paris in 2011.

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Ryan oconnell le vin 2.0 2011

  1. 1. Les Vignerons Mobiles? Ryan O’Connell | O’Vineyards @mroconnell
  2. 2. Les Vignerons Mobiles <ul><li>Actually, I don’t like cell phones. </li></ul>@mroconnell
  3. 3. Les Vignerons Mobiles <ul><li>Let’s be smart. </li></ul><ul><li>Not everybody needs an app </li></ul><ul><li>Making apps for each phone/store consumes €€€ </li></ul><ul><li>One good mobile-friendly website is more elegant </li></ul><ul><li>Don’t compete with all the other apps </li></ul>@mroconnell
  4. 4. Les Vignerons Mobiles <ul><li>Piggybacking is good </li></ul>@mroconnell
  5. 5. Les Vignerons Mobiles <ul><li>What is a mobile-friendly site? </li></ul><ul><li>Identify what people use your site for </li></ul><ul><li>Make sure it’s easy to do that </li></ul>@mroconnell
  6. 6. Les Vignerons Mobiles <ul><li>Why do so many fail? </li></ul><ul><li>Websites try to deliver too much </li></ul><ul><li>People want quick access to specific things </li></ul>@mroconnell Photo by: Never Said About Restaurant Websites
  7. 7. Les Vignerons Mobiles <ul><li>Why visit ovineyards.com? </li></ul><ul><li>Blog visitors reading long pieces </li></ul>@mroconnell
  8. 8. Les Vignerons Mobiles <ul><li>Why visit ovineyards.com? </li></ul><ul><li>Blog visitors reading long pieces </li></ul><ul><li>Tourists </li></ul>@mroconnell
  9. 9. Les Vignerons Mobiles <ul><li>Why visit ovineyards.com? </li></ul><ul><li>Blog visitors reading long pieces </li></ul><ul><li>Tourists </li></ul><ul><li>Drinkers looking for wine information </li></ul>@mroconnell
  10. 10. Les Vignerons Mobiles <ul><li>Why visit ovineyards.com? </li></ul><ul><li>Blog visitors reading long pieces </li></ul><ul><li>Tourists </li></ul><ul><li>Drinkers looking for wine information </li></ul><ul><li>People trying to sell me shit </li></ul>@mroconnell
  11. 11. Les Vignerons Mobiles
  12. 12. Les Vignerons Mobiles
  13. 13. Les Vignerons Mobiles <ul><li>Why visit ovineyards.com on mobile? </li></ul><ul><li>Blog visitors reading long pieces </li></ul><ul><li>Tourists looking for address </li></ul><ul><li>Drinkers looking for wine information </li></ul><ul><li>People trying to sell me shit </li></ul>@mroconnell
  14. 14. Les Vignerons Mobiles <ul><li>Simplify </li></ul><ul><li>Contact info </li></ul><ul><li>Wine info </li></ul><ul><li>Everything else 2 clicks away </li></ul>@mroconnell
  15. 15. Les Vignerons Mobiles <ul><li>One day soon </li></ul><ul><li>Buying on the phone </li></ul><ul><li>Micro-location </li></ul><ul><li>Show contact information for people within 50 km </li></ul><ul><li>Show restaurants/stores carrying your wine for people within 10 km of a vendor </li></ul><ul><li>Show information about the terroir/history for people at your vineyard </li></ul>@mroconnell portalupiwine.com
  16. 16. Les Vignerons Mobiles <ul><li>How will they discover your site? </li></ul><ul><li>Organic / search engine </li></ul><ul><li>QR Codes </li></ul>@mroconnell
  17. 17. Les Vignerons Mobiles <ul><li>How will they discover your site? </li></ul><ul><li>Organic / search engine </li></ul><ul><li>QR Codes </li></ul>@mroconnell On the label:
  18. 18. Les Vignerons Mobiles <ul><li>How will they discover your site? </li></ul><ul><li>Organic / search engine </li></ul><ul><li>QR Codes </li></ul>@mroconnell On the menu:
  19. 19. Les Vignerons Mobiles <ul><li>How will they discover your site? </li></ul><ul><li>Organic / search engine </li></ul><ul><li>QR Codes </li></ul>@mroconnell On a cow: Details: http://www.hlinks.fr/news/des-qr-codes-sur-des-vaches
  20. 20. Les Vignerons Mobiles <ul><li>Apps </li></ul><ul><li>How to piggyback like a champion </li></ul>@mroconnell
  21. 21. Les Vignerons Mobiles <ul><li>QR Codes </li></ul><ul><li>Lots of QR code solutions already exist </li></ul>@mroconnell
  22. 22. Les Vignerons Mobiles <ul><li>Customer wine reviews </li></ul><ul><li>Reach customers at point of purchase </li></ul><ul><li>Deliver effective reviews / scores </li></ul><ul><li>Note: this technology will move forward with or withou you </li></ul>@mroconnell
  23. 23. Les Vignerons Mobiles <ul><li>Geolocation tie-in </li></ul><ul><li>Best wines nearby </li></ul>@mroconnell
  24. 24. Les Vignerons Mobiles <ul><li>One day soon… </li></ul>@mroconnell
  25. 25. Les Vignerons Mobiles <ul><li>More about Ryan: </li></ul><ul><li>W inemaker at ovineyards.com </li></ul><ul><li>Host at love-that-languedoc.com </li></ul><ul><li>Nerd at Vin 2.0 and conferences around the world </li></ul>@mroconnell <ul><li>Creative Commons attributions: </li></ul><ul><li>Screwed phone by Ninja M. </li></ul><ul><li>smart in my spart phone by Jonathan D. Blundell </li></ul><ul><li>Seine floods by postaletrice </li></ul><ul><li>Back to the Future Phone by Clarksworth </li></ul><ul><li>Smiley wine by johnwilliamsphd </li></ul>If you learned something, talk about it! Add @mroconnell and #levin20 <ul><li>Further reading: </li></ul><ul><li>Bakas on mobile purchasing platforms </li></ul><ul><li>QR Cows </li></ul>

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