Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).
Conversations, discussions, problem solving, opprotunities....
and most importantly a future that is already here.
Blogs- Wine Blogs
A blog (a contraction of the term weblog) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.
"Blog" can also be used as a verb, meaning to maintain or add content to a blog
Blogs are unprofessional
Blogs are not websites
Bloggers don't know how to spell
Bloggers can't be trusted
Blog Truths Blogs are today's Printing Press's Blogs are Both Professional and Non-Professional Blogs make the web more vibrant
Catalan, Chinese, Czech, Dutch, English, French, German, Italian, Japanese, Norwegian, Polish, Portuguese, Spanish, Swedish blogs and within English the following categories: Business - Marketing, Business - Social Wine Sites, Business - Wine News, Food and Wine, General Wine Blog, Podcasts/Videocasts, Regionally focused, Wine Education, Wine Rating Blogs, Winery Blogs
Tools, Free tool
Do not pay for your blogging software, with a couple of exceptions. Pay for the design, layout, and "plugging in" of your new website/blog.
Social Media & Blogs
• Wineries are using them successfully
• People are selling more because of them
• Customers are using them to find new wines
• Customers are using blogs and twitter to read Wine Reviews
• People are using Mobile phones for information about what to buy while at the store
Wineries pay attention to these
Where to Start?
Start reading blogs
Get on Twitter or at least register your name!
Start using: http://www.google.com/blogsearch
Start a blog for free: www.wordpress.com
Sign up for our newsletter: http://bit.ly/CVM
Check Cellartracker and Adegga for your wines
Learn about rss: http://bit.ly/whatisRSS
Ask Questions (Please!) - Have Fun
We help wineries use these new tools to sell their wines. We build websites, teach employees, and develop online marketing campaigns.