New Tools and Old FavoritesSaturday, November 10, 12
#1 question How do I keep up with all this stuff?Saturday, November 10, 12
The world has changed • We’re more mobile • We don’t need boxes in our offices • We don’t need to fax • We don’t need to rely on localSaturday, November 10, 12
Let’s focus • Security and Back up • Websites, blogs and branding • Email and communications • Social Management • Mobile • OrganizationSaturday, November 10, 12
Able Grape Still the bestSaturday, November 10, 12
Cellartracker Still the largestSaturday, November 10, 12
I’m bored.Saturday, November 10, 12
Ok, moving onSaturday, November 10, 12
Ignorance is not endearingSaturday, November 10, 12
Tips to do this better • Learn some CSS www.w3schools.com/css • Learn Basic HTML www.w3schools.com/html • Hire an expert - Ask me if the price is fair • Pay for premium - It’s worth itSaturday, November 10, 12
Security and BackupSaturday, November 10, 12
Backup 50$ - 1 year 59$ - 1 year 9.99$ - 100gb/month 4.99$ - 100gb/monthSaturday, November 10, 12
Security preyproject.com lastpass.com keepass.infoSaturday, November 10, 12
Websites, Blogs and BrandingSaturday, November 10, 12
Blogger + Easy to set up + Quick to publish + Stable - Cannot Redirect - Personal opinion: bad choiceSaturday, November 10, 12
Wordpress.com + Simple to set up + Customizable + Fully exportable + Great permium options - Takes time to learnSaturday, November 10, 12
Wordpress.org + Highly customizable + Very extensible - You could use a bit of geek in your DNA - Not hosted €€€ - Can handle VERY large sites and publicationsSaturday, November 10, 12
Posterous - Dying?Saturday, November 10, 12
Tumblr + Great to aggregate + Super easy + Free + Fast + Great mobile toolsSaturday, November 10, 12
Squarespace + Super easy to design + Full website capabilities + Extensible and exportable + New version is VERY powerful - Costs money(VERY affordable) Use discount code: Twit11Saturday, November 10, 12
about.me about.me/ryanopaz Bought by AOLSaturday, November 10, 12
Dooid.com Highly customizable Sharp design Custom URL’s A bit expensive dooid.me/ryanopazSaturday, November 10, 12
Glos.si/ryanopazSaturday, November 10, 12
rebelmouse.com/ryanopazSaturday, November 10, 12
Others zerply.com/ryanopaz flavors.me/ryanopaz www.twylah.com/ryanopazSaturday, November 10, 12
Bottom Line: You need a web presence.Saturday, November 10, 12
First.Saturday, November 10, 12
What to remember • Keep it short and simple • Go for the dot com • Be unique! • Spelling is less important than mnemonics • Going big? Get: .org .net .co.uk etc.... • I don’t care about .wine should you?Saturday, November 10, 12
Finally, what should it cost?Saturday, November 10, 12
One idea Time Period Expected Cost 1995 - 1997 $7500 to $12,000 1998 - 2000 $6,000 to $10,000 2000 - 2004 $2,500 to $4,500 2004 - 2009 $2,000 to $7,500 2010 - 2012 $2,500 to $8,500Saturday, November 10, 12
Not a perfect science A blog or basic website: 1000€ is a fair price A website for a winery: 2000€ - 5000€ is pretty good A complex retail site: 5-10,000€ is a starting point A simple identity page: 500€ Graphics cost money Custom layouts and graphics add a lot Photos cost money: DO NOT STEALSaturday, November 10, 12
Google Apps for your Domain • Free and Premium (50$/year per user) • FULL control • Full suite of apps, addons, storage increase • Unlimited emails • Catch all emails • User management • SecureSaturday, November 10, 12
Newsletters Campaign monitor - Great service Mail Chimp - Robust Tiny letter - Love this for you little guysSaturday, November 10, 12
Skype/Google Talk • Seriously do i need to still bring this up? • FREE • Paid options(WIFI) • Skypetiquette - Chat before you call! • Business optionsSaturday, November 10, 12
CRM - Customer Relationship Management • Hubspot - Expensive and robust • Nimble - Cheap and SOCIAL • Vintank - Wineries, why notSaturday, November 10, 12
Nimble • Email, Twitter, Facebook, Linked in and more • Affordable • Can function as your inbox • Updated regularly • Soon to be more than just “General” • Free trial -bit.ly/nimbleEWBCSaturday, November 10, 12
RapportiveSaturday, November 10, 12
Pay for CRMSaturday, November 10, 12
Social ManagementSaturday, November 10, 12
Where do we need to be? • Twitter • Facebook • Linkedin • Google Plus • App.net?Saturday, November 10, 12
Hootsuite • Twitter, Facebook, Google +, Pages, Foursquare, RSS, and more • Premium: For teams, for events • Columns help track subjects • Great mobile appSaturday, November 10, 12
Tweetdeck • Beginners version of hootsuite • Great for individuals • Owned by Twitter, so won’t be going away • MultiplatformSaturday, November 10, 12
Others?Saturday, November 10, 12
Save money, save hassle, find what you needSaturday, November 10, 12
MobileSaturday, November 10, 12
Android vs. iPhoneSaturday, November 10, 12
Saturday, November 10, 12
• Track flights • Deals on hotels • Notify you of time changes • Notify you of issues • Easy as forwarding an emailSaturday, November 10, 12
• Save images and search text • Mobile friendly awesome • HUGE capacity • Audio to text • New editing of notes • Next version is the best yetSaturday, November 10, 12
• Not just for food • Locate, list, remember • Great for wine tastings • tied into socil • Output is clean and conciseSaturday, November 10, 12
Free texts, images, videos, favicons ‘nuff said.Saturday, November 10, 12
OthersSaturday, November 10, 12
Randomness Get ready for a lot of stuff...Saturday, November 10, 12
Aviary Suite Free. Online. Better every day.Saturday, November 10, 12
Ryan Tech Tools EWBC 2012
Rui Freire