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Ryan Tech Tools EWBC 2012
 

Ryan Tech Tools EWBC 2012

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    Ryan Tech Tools EWBC 2012 Ryan Tech Tools EWBC 2012 Presentation Transcript

    • New Tools and Old FavoritesSaturday, November 10, 12
    • #1 question How do I keep up with all this stuff?Saturday, November 10, 12
    • The world has changed • We’re more mobile • We don’t need boxes in our offices • We don’t need to fax • We don’t need to rely on localSaturday, November 10, 12
    • Let’s focus • Security and Back up • Websites, blogs and branding • Email and communications • Social Management • Mobile • OrganizationSaturday, November 10, 12
    • Wine? • Vintank • Wine-searcher • AVIN • Purple pages • Adegga • Forums?Saturday, November 10, 12
    • Adegga/AVINSaturday, November 10, 12
    • Able Grape Still the bestSaturday, November 10, 12
    • Cellartracker Still the largestSaturday, November 10, 12
    • I’m bored.Saturday, November 10, 12
    • Ok, moving onSaturday, November 10, 12
    • Ignorance is not endearingSaturday, November 10, 12
    • Tips to do this better • Learn some CSS www.w3schools.com/css • Learn Basic HTML www.w3schools.com/html • Hire an expert - Ask me if the price is fair • Pay for premium - It’s worth itSaturday, November 10, 12
    • Security and BackupSaturday, November 10, 12
    • Backup 50$ - 1 year 59$ - 1 year 9.99$ - 100gb/month 4.99$ - 100gb/monthSaturday, November 10, 12
    • Security preyproject.com lastpass.com keepass.infoSaturday, November 10, 12
    • Websites, Blogs and BrandingSaturday, November 10, 12
    • Blogger + Easy to set up + Quick to publish + Stable - Cannot Redirect - Personal opinion: bad choiceSaturday, November 10, 12
    • Wordpress.com + Simple to set up + Customizable + Fully exportable + Great permium options - Takes time to learnSaturday, November 10, 12
    • Wordpress.org + Highly customizable + Very extensible - You could use a bit of geek in your DNA - Not hosted €€€ - Can handle VERY large sites and publicationsSaturday, November 10, 12
    • Posterous - Dying?Saturday, November 10, 12
    • Tumblr + Great to aggregate + Super easy + Free + Fast + Great mobile toolsSaturday, November 10, 12
    • Squarespace + Super easy to design + Full website capabilities + Extensible and exportable + New version is VERY powerful - Costs money(VERY affordable) Use discount code: Twit11Saturday, November 10, 12
    • about.me about.me/ryanopaz Bought by AOLSaturday, November 10, 12
    • Dooid.com Highly customizable Sharp design Custom URL’s A bit expensive dooid.me/ryanopazSaturday, November 10, 12
    • Glos.si/ryanopazSaturday, November 10, 12
    • rebelmouse.com/ryanopazSaturday, November 10, 12
    • Others zerply.com/ryanopaz flavors.me/ryanopaz www.twylah.com/ryanopazSaturday, November 10, 12
    • Bottom Line: You need a web presence.Saturday, November 10, 12
    • First.Saturday, November 10, 12
    • What to remember • Keep it short and simple • Go for the dot com • Be unique! • Spelling is less important than mnemonics • Going big? Get: .org .net .co.uk etc.... • I don’t care about .wine should you?Saturday, November 10, 12
    • Finally, what should it cost?Saturday, November 10, 12
    • One idea Time Period Expected Cost 1995 - 1997 $7500 to $12,000 1998 - 2000 $6,000 to $10,000 2000 - 2004 $2,500 to $4,500 2004 - 2009 $2,000 to $7,500 2010 - 2012 $2,500 to $8,500Saturday, November 10, 12
    • Not a perfect science A blog or basic website: 1000€ is a fair price A website for a winery: 2000€ - 5000€ is pretty good A complex retail site: 5-10,000€ is a starting point A simple identity page: 500€ Graphics cost money Custom layouts and graphics add a lot Photos cost money: DO NOT STEALSaturday, November 10, 12
    • Email and CommunicationsSaturday, November 10, 12
    • Email • Gmail • Outlook.com • Twitter? • FacebookSaturday, November 10, 12
    • Google Apps for your Domain • Free and Premium (50$/year per user) • FULL control • Full suite of apps, addons, storage increase • Unlimited emails • Catch all emails • User management • SecureSaturday, November 10, 12
    • Newsletters Campaign monitor - Great service Mail Chimp - Robust Tiny letter - Love this for you little guysSaturday, November 10, 12
    • Skype/Google Talk • Seriously do i need to still bring this up? • FREE • Paid options(WIFI) • Skypetiquette - Chat before you call! • Business optionsSaturday, November 10, 12
    • CRM - Customer Relationship Management • Hubspot - Expensive and robust • Nimble - Cheap and SOCIAL • Vintank - Wineries, why notSaturday, November 10, 12
    • Nimble • Email, Twitter, Facebook, Linked in and more • Affordable • Can function as your inbox • Updated regularly • Soon to be more than just “General” • Free trial -bit.ly/nimbleEWBCSaturday, November 10, 12
    • RapportiveSaturday, November 10, 12
    • Pay for CRMSaturday, November 10, 12
    • Social ManagementSaturday, November 10, 12
    • Where do we need to be? • Twitter • Facebook • Linkedin • Google Plus • App.net?Saturday, November 10, 12
    • Hootsuite • Twitter, Facebook, Google +, Pages, Foursquare, RSS, and more • Premium: For teams, for events • Columns help track subjects • Great mobile appSaturday, November 10, 12
    • Tweetdeck • Beginners version of hootsuite • Great for individuals • Owned by Twitter, so won’t be going away • MultiplatformSaturday, November 10, 12
    • Others?Saturday, November 10, 12
    • Save money, save hassle, find what you needSaturday, November 10, 12
    • MobileSaturday, November 10, 12
    • Android vs. iPhoneSaturday, November 10, 12
    • Saturday, November 10, 12
    • • Track flights • Deals on hotels • Notify you of time changes • Notify you of issues • Easy as forwarding an emailSaturday, November 10, 12
    • • Save images and search text • Mobile friendly awesome • HUGE capacity • Audio to text • New editing of notes • Next version is the best yetSaturday, November 10, 12
    • • Not just for food • Locate, list, remember • Great for wine tastings • tied into socil • Output is clean and conciseSaturday, November 10, 12
    • Free texts, images, videos, favicons ‘nuff said.Saturday, November 10, 12
    • OthersSaturday, November 10, 12
    • Randomness Get ready for a lot of stuff...Saturday, November 10, 12
    • Aviary Suite Free. Online. Better every day.Saturday, November 10, 12
    • The GimpSaturday, November 10, 12
    • Evernote • Indispensable - Note taking, organization, remeberingSaturday, November 10, 12
    • • Mac and Windows • Storyboarding • Outlining • if you are a writer, this is your toolSaturday, November 10, 12
    • MemstashSaturday, November 10, 12
    • Jumpshare.com • 2 weeks • 200+ file types • drap and dropSaturday, November 10, 12
    • Ge.ttSaturday, November 10, 12
    • Ge.ttSaturday, November 10, 12
    • Fiverr.comSaturday, November 10, 12
    • Fiverr.comSaturday, November 10, 12
    • Ifttt.comSaturday, November 10, 12
    • Saturday, November 10, 12
    • Google readerSaturday, November 10, 12
    • feedmyinbox.comSaturday, November 10, 12
    • BufferappSaturday, November 10, 12
    • BundlrSaturday, November 10, 12
    • Bundlr bundlr.com/b/ewbc-2012-izmir-turkeySaturday, November 10, 12
    • Eventifier http://eventifier.co/event/dwcc12/Saturday, November 10, 12
    • Saturday, November 10, 12
    • What else? ... lots! ryan@vrazon.com - for hireSaturday, November 10, 12