OSU PRSSA Workshop on Personal Branding

RYAN BAUER
twitter: @ryanomics
blog: ryanomics.com
SARAH STORER
twitter: @thenakedredhead
blog: thenakedredhead.com

A BRAND IS
NOT A LOGO

A BRAND IS A COLLECTION OF
PERCEPTIONS
IN THE MIND OF THE CONSUMER

BRANDS ARE BORN OF
EXPERIENCE
AND REFLECT
REPUTATION

BUT WHAT ABOUT
ME
I’M JUST A COLLEGE KID

of recruiters find it appropriate to consider professional online data in assessing candidates.
What is your online presence telling your post graduate career opportunities?

LAST NIGHT WAS TOTALLY EPIC, BRO.

A careerbuilder.com survey reported employers found content on social networking sites that caused them not to hire the candidate, including:

PUMP UP
YOUR
PERSONAL BRAND
WITH
SOCIAL MEDIA

CREATEA PLAN
ONE WITH GOALS
WHAT ARE YOUR INTERESTS
PASSIONS
MOTIVATIONS
WHAT IS THE END OBJECTIVE

Self Assessment: Google Yourself
It’s the first place potential employers go to find out more information about you.
What are the top search results for your name?
What content is on those links?
Social Media channels give you the opportunity to create your own online brand.
Top results on Google are typically your social media channels.
Be aware of the content you are publishing on Social Media.

STARTWITH CLEANING UP
REMOVE CONTENT – PHOTOS, ETC. – THAT COULD WORK AGAINST
YOUR PERSONAL BRAND GOALS
CREATE YOURBRAND
CONTRIBUTE AND ENGAGE – PUBLISH CONTENT CONSISTENTLY
MOTIVATE WITH RESULTS
RINSE AND REPEAT

ENGAGE IN CONVERSATIONS
twitter is a great way to network and connect with new people
Learn the ground rules. Less about you – this isn’t a bully pulpit
Make it a point to join conversations NOT just post information.
Make connections. No, really.

this isn’t the story

this is

GET RESULTS
GET RESULTS
Employers said they found content on social networking sites that encouraged them to hire the candidate when:
Profile provided a good feel for the candidate's personality and fit within the organization
Profile supported candidate's professional qualifications
Candidate was creative
Candidate showed solid communication skills
Candidate was well-rounded
Other people posted good references about the candidate
Candidate received awards and accolades

GROUPDISCUSSION
ASK US QUESTIONS
CONNECTWITH US ONLINE
SARAH @THENAKEDREDHEAD
RYAN @RYANOMICS
BUILD YOURBRAND
DON’T DRINK AND TWEET

http://ryanomics.com	24
http://jobs-mkg.com	20
http://paper.li	7

OSU PRSSA Workshop on Personal Branding

by Ryan Bauer on Mar 01, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 51

Statistics

OSU PRSSA Workshop on Personal Branding — Presentation Transcript