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Facebook in WA: Approx. 1,000,000 active* usersRockingham region: Approximately 50,000 active Facebook users in the surrounding region.*Active = Login once per week.
It takes hard work, listening, some trial and error and experience for organisations to get Social Media right. It takes time to gain trust and receive useful and valuable responses from your target audience. Success in social media requires knowing the community audience and creating the right content they want to see and read, and delivering it in the right way – simply and clearly.
Personal profiles: Are generally private Facebook pages. You can prevent people from seeing your information, photos etc. Some choose to be more public, allow anyone to view images and personal details like relationships, workplace, age and location. (Bad idea!)
Timeline landing page. Collection of unique apps. Timeline posts in chronological order (now with the option to add information from the past) Like Box, Message Page, User Post Box, Pages Liked Box, Activity Box.
Facebook users (personal) who have been made administrators of the page by current admins or page founder. Admins are created via page management option. Users emails are needed to create admin. Admins must have a Facebook user account. „As the Page‟ : If an admin posts on the page, all actions will occur as they page speaking.
The Power of Content : Most Powerful Content to Post in descending order:
Pictures: Rank highest on Facebook EdgeRank algorithm, meaning page fans are likely to have this content exist near the top of their home feed, longer. Most compelling and user friendly content “ Pictures tell 1,000 words”
Video: Highly compelling and user friendly content Users more likely to share with networks High rank on Facebook EdgeRank
Links Outbound links with text: Link to urn posted in the status update box, Facebook will embed an image from landing site. Text should always be added for context. Keep it brief
Ask your community to a question. Creates viral content Users who participate in a poll more likely to have action seen by friends.
Text Least interactive form of content post Least desirable Useful in an emergency or breaking news information situation where there is no time for links, pictures.
Timeline Layout Apps Posting Like Box User Posts
Photos User Policy App Events YouTube Twitter Maps
Creating an Events Tab powerful tool for promotion. Power of Facebook Events: Allows other users to invite their friends! (viral effect) Users can RSVP, post on the event wall and interact.
Never post text only, always feature a picture/video/link + text Wherever possible, ask a question. Do this with 80% of your posts! Context and framing is everything. Think like a news editor! Grab attention.
Aim for uniform style of tone when communication across the pages and across time. Rockingham City of Page, mildly informal. Youth page, fun and semi- informal This is something that you develop with time and should discuss in your meetings.
Avoid "I" statements When posting text, speak about the page in second person (we or our). Example: We will be attending event x, rather than I. Or “Our” representative will be..
Focus on the quality of your relationships and don‟t talk “at” people in your posts. If youre thinking about posting a message like, "Help us reach 5,000 likes, we are only 25 away!" dont! No need to sound desperate! If the quality is high, the quantity--through referrals and authentic word-of-mouth-- will rise with it.
Go Easy on the Updates: 2-3 per day maximum on Facebook. If you don‟t space your updates across the day, users may accuse you of spamming. Post in the morning (9AM, 1PM, 5PM) These are peak times for SM use.
It may be appropriate to @tag other pages in your updates. For example, if you were talking about the Rockingham City Facebook Youth Page from the City of Rockingham Page, you would definitely want to tag that page, so your post showed up in the „Posts by Others‟ section
Post on the pages of other pages, say hello. Comment on other page post and join in on the conversation where appropriate. This builds word of mouth, respect in Facebook circles.
Occasionally display your fans wall posts You will get to a point where users from across Rockingham will share pictures and updates on the page Visitors will want to share their stuff as much as they want to see what you have been up to.
If a fan posts a photo or video on your wall, make a comment or click the "like" button, thank them. If a user has a question about a „customer service‟ related topic, acknowledge right away, and then take the time to find the answer from the appropriate department. Users will undoubtedly come to the page to complain or report something to the council, just as they phone in.
Facebook members have little to no tolerance for phoniness or hidden agendas and can easily spot both. They do tend, however, to be forgiving. Be genuine and transparent. If you make a mistake, own up to it, do your best to resolve the issue and then post back on the action you have taken.
Your fans have the option to private message you! Getting in touch with individuals as a business page?
Using the context of your department, think of different practice posts that you might like to use on Facebook. Think about what kind of images you could post, facts and figures. What kind of questions would you like to ask the community?
Practice Posts: Can you come up with your own posts? Open a word document or with pen and paper write a post. Make sure to include a statement and a question.
• We have about 105 000 residents, and a young median age of approximately 31 years. • Last year out of 1128 dogs that were impounded, 725 animals were returned to their owner, 378 dogs found new homes Penguin Island, just off our coast, is home to WA‟s largest Little Penguin Colony. Get close to nature: Penguin Island Tours
• In 2010/2011 the Millar Road Landfill Facility received 9542.5 tonnes of waste. And 1,888.8 tonnes of Greenwaste, a 29% decrease from the previous financial year and general junk/metal was down by as much as 75%.#GFCimpacts • Do you know what rubbish goes in which bin? Or by shopping smarter you can reduce your environmental impact and save money? Find out; the Waste Education Centre runs year round tours: 9528 8550