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3rd Pillar To Success

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Work on mastering the way your business communicates with its market through NLP

Work on mastering the way your business communicates with its market through NLP


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  • 1. 3rd Pillar to Success: Improving Communication with Yourself Presented by: The Ryan Nickel Co. © 2009 www.RyanNickelCo.com
  • 2. LEVELS OF PERSONAL DEVELOPMENT The Ryan Nickel Co. 5 Personal Breakthrough Session (PBS) (Any Subject) 4 Customized Scripts And Sales Process PBS @ Add on any level NLP Sales and Script Coaching 1-on-1 3 NLP Practitioner Training 6 Days – 15 CD Pre-study NLP Practitioner & NLP Sales Coach Certification. 2 Creating Amazing Profits Sales Training Learn how to generate rapport with anyone in 30 seconds or less, NLP’s 5 Step Sales Process, persuasive language patterns and scripts. 1 Sales Process and Script Refining Assessment What small changes can you make to maximize the marketing dollars you already have at work for you? The wide gates of profit swing on small hinges. NLP Communication or Business Building Report The Ryan Nickel Co. © 2009 www.RyanNickelCo.com
  • 3. I believe firmly that we’re created in the image of God and have all the divine potential with in us to become like Him someday. We’re born into this world in his likeness to become like Him. If He’s a creator of worlds and we’re in his image and likeness, how come we’re not creating the world we want around us? I believe that we too are to become creators – creators of our own lives and destinies. I feel that far too often we just sit by and wait for life to happen instead of living the life we create. I once heard it said that we’re born to succeed or to be successful but are programmed by others to remain where we are. That’s where I come in. I help re-program people for success. As a trainer in Neuro-Linguistic Programming I teach, train and assist others to re-program their lives to be successful in ALL areas of their lives. It doesn’t matter whether you want to improve your athletic performance, relationships, income level or just plain old ability to influence others for good. It’s all the same. You use the same neurological process to achieve the same results. One of the ways that I help others to do that is to help them to improve the communication with themselves, with others and the way their business communicates with its market. First let me give you a definition of NLP: Neuro: The nervous system (the mind), through which our experience is processed via five senses: • Visual • Auditory • Kinesthetic • Olfactory • Gustatory Linguistic: Language and other nonverbal communication systems through which our neural representations are coded, ordered and given meaning. Includes: • Pictures • Sounds • Feelings • Tastes • Smells • Words (self talk) The Ryan Nickel Co. © 2009 www.RyanNickelCo.com
  • 4. Programming: The ability to discover and utilize the programs that we run (our communication to ourselves and others) in our neurological systems to achieve our specific and desired outcomes. In other words, NLP is how to use the language of the mind to consistently achieve our specific and desired outcomes. Understanding NLP in this way will give you a foundation for all the work that I do. To help you see it in a clearer way take a look at this diagram of how we receive, categorize and store information. The Ryan Nickel Co. © 2009 www.RyanNickelCo.com
  • 5. What you need to know about this NLP communication model is that at any given time the external event that we’re experiencing is providing us with 2,000,000 bits of information a second. In a minute we would have experienced 120,000,000 bits of information. That’s a lot! However, here’s the most important piece of this puzzle: our brains are only able to take in 134 bits a second. So in that minute we’re only getting 8,040 bits of information of that 120,000,000. We have filters that distort, delete and generalize the information as it comes in to help us categorize and store it. We’re losing a lot of information every second. In fact it’s safe to say that this is the reason why so many of us can hear or see the same exact thing but have completely and totally different interpretations or memories of the same event. Now that’s just the first set of filters. We distort, delete and generalize the 2,000,000 bits of information into 134 bits. From there the information goes through another set of filters. These 7 filters are: 1. Time/Space/Matter/Energy 2. Language 3. Memories 4. Decisions 5. Meta Programs 6. Values and Beliefs 7. Attitudes Once the information has passed through these filters we then create an “Internal Representation” of it. This is where we associate pictures, sounds, smells, tastes and feelings to the representation of what we’re experiencing. As you can see the Internal Representation leads to State (Behavior) which leads to Physiology and vice versa. This shows you that the images, sounds, words and feelings that you hold in your head directly affect your behavior and physiology. I think it goes without saying that your physiology and your posture dominate your behavior. It is said that if you want to change your behavior all you have to do is change your physiology. This is true. However, it isn’t long lasting, because while you can change your body posture you’re still holding the same internal representation in your mind that created the behavior and physiology in the first place. You need to start with the root. It’s like a tree. If you have a tree that’s producing bad fruit, you don’t pluck the fruit off hoping that its next yield will be better. No, you look at the roots. If you want to change the fruit you need to change what’s going on at the roots. Now that you know this, which 99% of the people that you come in contact with don’t know, how can you turn this knowledge into success for you? The Ryan Nickel Co. © 2009 www.RyanNickelCo.com
  • 6. Here are some great guiding principles when communicating with others: 1. Respect the other person’s model of the world. 2. Behavior and change are to be evaluated in terms of context, and ecology. 3. Resistance in someone is a sign of a lack of rapport. There is no such thing as a resistant person, only inflexible communicators. Effective communicators accept and utilize all communication presented to them. 4. People are not their behaviors. Accept the person, change the behavior. 5. Everyone is doing the best they can with the resources they have available. Behavior is geared for adaptation, and present behavior is the best choice available. Every behavior is motivated by a positive intent. 6. Calibrate on behavior: The most important information about a person is that person’s behavior. 7. The map is not the territory. The words we use are NOT the event or the item they represent. 8. You are in charge of your mind, and therefore your results and I am also in charge of my mind and therefore my results. 9. People have all the resources they need to succeed and to achieve their desired outcomes. There are no unresourceful people, only unresourceful states (behaviors). 10. All actions/communication should increase wholeness. 11. There is ONLY feedback! There is no failure, only feedback. 12. The meaning of communication is the response you get. 13. The Law of Requisite Variety: The system/person with the most flexibility of behavior will control the system. 14. All procedures should be designed to increase choice. By just understanding these few guiding principles your communication will improve with very little effort on your behalf. Now that you have a solid foundation into how the mind works and how to guide your communication, let’s focus on how to calibrate, or how to observe what others are doing. Observing others is what we call in NLP Sensory Acuity. The basis for Sensory Acuity comes from modeling Milton Erickson. The creators of NLP observed that people make minute changes from moment to moment, and that those changes have meaning if you have enough Sensory Acuity. The Ryan Nickel Co. © 2009 www.RyanNickelCo.com
  • 7. Here are some of the more common areas of sensory acuity. 1. Skin Color Light - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Dark 2. Skin Tonus (The Tone of the Muscles – Look for the Shine) Symmetrical - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Not Symmetrical 3. Breathing Rate Fast - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Slow Location High - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Low 4. Lower Lip Size Lines - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -No Lines 5. Eyes Focus Focused - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Defocused Pupil Dilation Dilated - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -Undilated Once you’ve cued in on someone’s sensory acuity you’re then ready to build rapport with that person. I’ve heard several times in my life that I need to build rapport to gain trust. OK. But, just what is rapport and how do you create/generate it? Rapport is the process of being like someone or being liked by someone. The desired outcome every time is to be able to establish rapport with any person, at any moment in time. Here’s the theory behind rapport and why it works so well. Communication is: 7% WORDS 38% TONALITY 55% PHYSIOLOGY The Ryan Nickel Co. © 2009 www.RyanNickelCo.com
  • 8. When people are like each other, they like each other. Rapport is a process of responsiveness, not necessarily “liking.” So in essence when you’re in rapport with someone, it’s because you’re able to respond like him/her or in a way that they would respond if in a similar situation. Here is the process of how to build rapport: A. Rapport is established by matching & mirroring B. The major elements of rapport: • (Key elements marked with “ ”) Mirroring Matching PHYSIOLOGY (55%) Posture • Gesture Facial expression & blinking • Breathing TONALITY (38%) Voice Tone (pitch) Tempo (speed) Timbre (quality) Volume (loudness) WORDS (7%) Predicates Key words Common experiences & associations Content chunks Since the language that we use (7%) is such a small part of the way we communicate we have to be precise in not only the way communicate but in the way we structure our language as well. Each of us has modalities that we like to use when we speak. We prefer one modality over another, we’re either more visual, auditory or kinesthetic. Where the problem comes into play is when we try to communicate to someone else using our modality instead of theirs. It’s literally as confusing as someone speaking Chinese to you when you only know English. Since tonality is 38% of communication the way that you use your tone is very important. Here are three intonation patterns for the English language: The Ryan Nickel Co. © 2009 www.RyanNickelCo.com
  • 9. The arrows indicate the tone of voice used in the sentence. W W W. = Question W W W. = Statement W W W. = Command You can also form a sentence in a syntactic pattern in the form of Question, Statement and Command, while using any of the above tonalities. By far, the most powerful syntax in the English language is a Questioning Syntax and a Command Tonality Now that we’ve set the foundation you’re ready for “The NLP 5 Step Sales Process.” This by far has been the most effective sales approach that I’ve ever used. A bit of warning – if you’re afraid of making a sale this is not for you. You will get more sales than you will know what to do with. This is a great problem to have. However, the downside is that if you have an aversion of asking for the sale, this process will do you no favors until you’re able to overcome your own internal issues. Without further ado… The Ryan Nickel Co. © 2009 www.RyanNickelCo.com
  • 10. THE 5 STEP SALES PROCESS 1. Establish Rapport: Remember, people who are like each other, tend to like each other. Match & Mirror: • Physiology • Tone of voice • Representational systems • Breathing • Key words 2. Ask Questions: The questions you ask are directly related to the business of the person you are interviewing. Talk their language. Ask questions in the language of their main interest. In business, talk the language of their business. • What do you do? What are you interested in? • “For what purpose...” do you want this? • Also discover your client’s Internal Representation of success • Find out your client’s primary representational system and desired state • Discover your client’s Motivation, Decision and Reassurance Strategies • Elicit Values 3. Find a Need: Establish need — establish value. Propose a solution to the client’s problem, and then ask, “Do you see any value in this?” If there is no need, then stop here. Find another client. There are plenty out there. Your job at this point is to quickly find as many “no’s” as possible. That means that you need to push up against the client enough so that he/she makes a decision right now. No’s are infinitely better than, “I need to think about it. Can you call me back tomorrow?” Most sales people waste 80% of their time on people who buy nothing. If you spend 80% of your time on people who are going to buy, then they will spend more with you. You want “High Probability” clients. While you are in this step, you can also use: • Conditional close – “Do you see any value in this…” or “Is it fair to say that if we solved this problem then that would be valuable to you.” • Tag questions – “Then it would be valuable to you to solve this, wouldn’t it?” 4. Link the Need or Value to your Product or Service At this point you propose how your product or service will solve the problem that you uncovered earlier. Make a clear proposal of how, but with as little detail as possible. Only tell the client enough to make it possible for them to purchase. • “What would happen if...” • “Compared to...” (Contrast Frame) The Ryan Nickel Co. © 2009 www.RyanNickelCo.com
  • 11. • Because • Agreement Frame • Use strategies if you elicited them • Also repeat client’s values and key words as you close 5. Close: Ask for the order! • If yes: Future pace. Fire reassurance anchor. Get referrals. Handle Objections by either: • Ignoring them and going to #3 -or- • Handling Objections and going to #3 This part is about moving the buyer from resistance to objection or to buying. Closing: There are a number of ways to ask for the order, technically called “Closing.” There are a number of books with many ideas that have worked over the years for closing. Here are some that are valuable: • Assuming the Sale • The Order Blank Close • Alternative Choice Question • Sharp Angle Close Answering the objection You may choose to answer the objection if you think the objection is significant. Here are the only 4 objections: 1. “I don't have enough time.” 2. “I don't have enough money.” 3. “It won't work for me (it works for everyone else but it won't work for me).” 4. “I don't believe you.” Handling An Objection: The Final Objection Close 1. Listen fully to the client’s objection! 2. Act a little bit surprised. 3. Say, “Oh I get it, you mean that's the only reason you're not buying?” 4. “If I could show you how to have the time would you buy?” 5. The last step is to answer the objection as above and go right back to establishing the value. The Ryan Nickel Co. © 2009 www.RyanNickelCo.com
  • 12. Re-Establish Value by going to #3 Resistance to your message indicates lack of rapport. If that happens at any point, build more rapport. Clearly in a report of this magnitude we wouldn’t be able to cover ALL that NLP has to offer your business. We weren’t even able to mention, until now that is, about Sleight of Mouth and the power of reframing - not to mention the anchoring of positive and negative states in buyers. You don’t have to jump right into a 6-day training if you’re not ready for it. We offer a 1-day highly customized Creating Amazing Profits NLP Sales Training and Scripting Seminar. These seminars are presented right in your office or business for practicality purposes. However, before we accept your training enrollment, we offer a 90-minute introduction session in your office to see if there is a fit or not. If there is not, you’re able to keep the skills, ideas and techniques shared with you and your staff as a thank you for your time. Ryan Nickel is a Certified Trainer in Neuro-Linguistic Programming (NLP) and NLP Sales Coach. He’s been using NLP to build businesses for over 10 years. He’s been featured on the radio, TV and has spoken and trained at several university and colleges in the United States. Call today to schedule your office’s complimentary introduction 25-25-5RYAN5. The Ryan Nickel Co. © 2009 www.RyanNickelCo.com