Sustainable Brands 2009 Top Sustainable Brands Stories And The Tools That Got Them There

Ryan Mickle Companiesandme and Triple Pundit Top Sustainable Brand Stories and the Tools That Got Them There

Follow the conversation on Twitter Ryan Mickle is: @Ryanm Janet Eden-Harris: @JEdenHarris Hash tag suggestions: #SB09 #Top10 Comments, questions welcome. 1

Today’s stories What are consumers saying? The information blood brain barrier. Top 10 Sustainable Brand Stories, and the Role of Technology 2

Information and news. It’s coming in so fast we can almost watch news happen. 3

Information blood brain barrier more information = more noise = more email = less time = better filters. 4

The best filter is trust: Enter Twitter and Facebook. We are curating the news and information we consume via our RELATIONSHIPS. 5

Relationship-powered filters mean business Only honest, authentic communication breaks through. 6

Top sustainability stories, as conversations. 7

In-N-Out: Fresh, tasty burgers, well-paid, happy employees. 8

TerraCycle: Green story machine. 9

Tesla: Fast, electric, fun. 10

Zappos: Creating culture to deliver happiness. 11

Patagonia: An entire brand built on stories, purpose. 12

GM: All the stories, none of the substance. 15

Hijacked. #Starbucks #Top3percent 16

Attention, the means or the end? 17

Thanks! A more authentic, scalable storytelling platform is coming this fall. 18

http://www.sustainablelifemedia.com	28
http://www.slideshare.net	23
http://www.sustainablebrandsinternational.com	1
http://sustainablelifemedia.com	1

Sustainable Brands 2009 Top Sustainable Brands Stories And The Tools That Got Them There

by Ryan Mickle on Jun 10, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

4 Embeds 53

Statistics

Sustainable Brands 2009 Top Sustainable Brands Stories And The Tools That Got Them There — Presentation Transcript