Ryan Mickle
Companiesandme and Triple Pundit
Top Sustainable Brand Stories and the Tools That Got Them There

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Ryan Mickle is: @Ryanm
Janet Eden-Harris: @JEdenHarris
Hash tag suggestions: #SB09 #Top10
Comments, questions welcome.
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Today’s stories
What are consumers saying?
The information blood brain barrier.
Top 10 Sustainable Brand
Stories, and the Role of Technology
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Information and news. It’s coming in so fast we can
almost watch news happen.
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Information blood brain barrier
more information
= more noise
= more email
= less time
= better filters.
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The best filter is trust: Enter Twitter and Facebook.
We are curating
the news and
information we
consume via our
RELATIONSHIPS.
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Relationship-powered filters mean business
Only honest, authentic
communication breaks
through.
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Top sustainability stories, as conversations.
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In-N-Out: Fresh, tasty burgers, well-paid, happy
employees.
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TerraCycle: Green story machine.
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Tesla: Fast, electric, fun.
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Zappos: Creating culture to deliver happiness.
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Patagonia: An entire brand built on stories, purpose.
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GM: All the stories, none of the substance.
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Hijacked. #Starbucks #Top3percent
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Attention, the means or the end?
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Thanks!
A more authentic, scalable storytelling
platform is coming this fall.
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