SOCIAL MEDIAMethodically Navigating the Madness
A LITTLE ABOUT ME• Background in Music And Entertainment• Lifelong Fondness For Computers that Has  Morphed Into A Career•...
A POPULATION OF THE INTERNET• Facebook Has 1.01 Billion Active Users Visiting the Site Every  Month• There are 42 Million ...
“SOCIAL” MARKETING•   Answering Questions•   Asking Questions•   Joining Conversations•   Adding Value (Advice, Expertise,...
CREATE YOUR OWN COOL STUFF, SHARE IT!•   Pictures•   Blog Posts•   Infographics•   Videos
HOW TO ANNOY THE INTERNET• Blatantly “Marketing” to them• “One Way” Conversations• Pestering Them to Like You• Spamming Th...
STEP BY STEP: “FACEBOOK”• Create a Page at Facebook Pages, Build it Out• Start Posting, Don’t Wait For Fans (No One Follow...
STEP BY STEP: TWITTER•   Get A Twitter Account•   Download Tweetcaster on Iphone or Android (Link Account)•   Get Tweetdec...
HELPFUL TOOLS•   Twitter.com/search (Find Conversations on Twitter)•   Facebook.com/pages/create.php (Create A Facebook Pa...
WHERE YOU CAN FIND ME•   Twitter @farrellryanm•   rfarrell@wpromote.com
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Social Media: Methodically Navigating the Madness

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Social media is all about finding and joining conversations, making connections and adding value. In this presentation to the Manhattan Beach Rotary Club in December 2012, I gave some actionable pointers on how to find your conversation.

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Social Media: Methodically Navigating the Madness

  1. 1. SOCIAL MEDIAMethodically Navigating the Madness
  2. 2. A LITTLE ABOUT ME• Background in Music And Entertainment• Lifelong Fondness For Computers that Has Morphed Into A Career• Currently Working as A Content Director at Online Marketing Agency Wpromote
  3. 3. A POPULATION OF THE INTERNET• Facebook Has 1.01 Billion Active Users Visiting the Site Every Month• There are 42 Million Facebook Brand “Pages” for Business/Music/Etc• An Average month in America will See People Spending 53.5 Billion Minutes on Facebook• An Estimated 250 Million Messages (Tweets) are Posted per day on Social Sharing site Twitter, Which is Nearly 3,000 Tweets per Second, on Average.• Twitter Has 500 Million Total Users as of December 2012
  4. 4. “SOCIAL” MARKETING• Answering Questions• Asking Questions• Joining Conversations• Adding Value (Advice, Expertise, Solutions)• Caring!• Entertaining People, Just Because• Using Visuals Whenever Possible• Compelling Users to “Like” You• Following “Influencers”• Engaging Fans/Asking for NOTHING!
  5. 5. CREATE YOUR OWN COOL STUFF, SHARE IT!• Pictures• Blog Posts• Infographics• Videos
  6. 6. HOW TO ANNOY THE INTERNET• Blatantly “Marketing” to them• “One Way” Conversations• Pestering Them to Like You• Spamming Them• Failing to Reciprocate• Interrupting Conversations• Always Wanting Something
  7. 7. STEP BY STEP: “FACEBOOK”• Create a Page at Facebook Pages, Build it Out• Start Posting, Don’t Wait For Fans (No One Follows an Empty Page)• Invite Your Facebook Friends To “Like” Your Page• Create an Ad Budget and an Ad at Facebook Ads (Target based on industry, demo, etc)• Post Once a Day at Minimum, Thrice a Day Maximum• Peak Post: Monday, Wednesday, Thursday 1 p.m. to 4 p.m.
  8. 8. STEP BY STEP: TWITTER• Get A Twitter Account• Download Tweetcaster on Iphone or Android (Link Account)• Get Tweetdeck Client For Mac or PC (Link Account)• Go to twitter.com/search (look for people talking about your Business, follow them)• Go to followerwonk.com, Search for your industry, find influencers, follow them• Listen• Ask Questions• Answer Questions• Join the Conversation, Without Interrupting It (Always Add Value)• Make use of @ reply and #hashtags (#finance, #cupcakes, etc.)
  9. 9. HELPFUL TOOLS• Twitter.com/search (Find Conversations on Twitter)• Facebook.com/pages/create.php (Create A Facebook Page)• Facebook Ad Portal (Create Ads, Paid Likes… Get the Ball Rolling)• Hootsuite.com (Social Media Management Tool)• Shoutlet.com (Enterprise Social Management Tool)• Followerwonk.com (Twitter Analysis Tool… Follow your Followers, Find Who To Follow)• Tweetdeck.com (Twitter Client Dashboard)• Tweet Caster (Handy Twitter Iphone App)• Topsy.com (Social Search Engine)• Social Times (Social Media Strategy)• Mashable.com (Social Media News)
  10. 10. WHERE YOU CAN FIND ME• Twitter @farrellryanm• rfarrell@wpromote.com

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