America Runs on Mobile: Mobile Services, QR Codes, and Mobile Knowledge Networks


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Are you thinking about making your library mobile? You certainly should be. After all, the
whole country is going mobile. Currently 85% of all Americans now own a cell phone, and of
these 85%, more than half of them will own a smartphone by the end of this year. Come
join us for a lively and practical discussion about mobile services, including real life, easy, and inexpensive examples on how your library can implement QR codes, build mobile knowledge networks, and take steps toward creating augmented realities to serve your communities

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  • How many of you have a cell phone? How many of you have a smartphone? How many of you know how to text?
  • our library, who we are, dover, metrowest area, outside of boston, small public what makes us different: no fines, no deweyless, project and team oriented workplace, well-funded, “can we do it now?” approach to everything we do, embrace technology and traditional services – we don’t see them as opposing spheres
  • mobile initiatives – background and stats on why 2006 we examined our model and came to realization that it would fail – Tradition + 21 st century library user = Fail
  • slide- 2006 we examined our model and came to realization that it would fail – it was traditionally excellent- but it would fail because it was myopic in its sense of scale and scope – it wasn’t suited to or set up to serve users engaged in a modern world
  • it was a closed fixed print platform trying to operate in an open collaborative global environment
  • We decided to fundamental problem was our organization of knowledge – we had to fix this problem before we could solve all the other problems. We needed to mesh together our physical collections with digital knowledge, information, and cultural objects - and make them accessible to mobile users. All the while maintaining excellent customer service and traditional services.
  • We took our workflow, our collections, pretty much all of what we do, and broke it down into pieces and re-assembled it. Conceptually and literally. We changed the culture of our organization and started to build a new model.
  • Mobile stats
  • Mobile stats
  • Mobile stats
  • Mobile stats
  • Mobile stats
  • We are here to talk about mobile – we’ll talk about the mobile aspects of this. Slide- There are 5 aspects : (1) mobile knowledge networks and qrcodes (2) mobile communities (summer reading) (3) augmented realities (aurasma stuff, etc.) (4) gesture computing and game play (6) transforming collections = streaming music, ebooks, tablets, etc.
  • Slide- (1) We started QRCodes and Mobile knowledge networks. mobile knowledge networks and qrcodes: realization of importance of location based services for the future...Today people can access, author, and share knowledge on the spot…or in places with greater physical relevance… than within the confines of the traditional library, employing the traditional library business model…people want what they want when they want it where they are on the device they have...and the device happens to be the phone.. our focus: to  extend the knowledge delivery capabilities of physical objects and physical locations....   QrCodes when used as part of a larger mobile mash-up lend interactivity, physical relevance, as well as an element of play.  We found that integrating knowledge extensions right into actual objects or places, no matter what the type of object or place, powerfully contextualizes information. By virtue of their low interaction threshold, QRcodes enable people to handle  objects, or experience places,  in an entirely new way…and well as to record and share their thoughts, impressions, and knowledge with the rest of the world should they choose. They can provide value in the first few seconds for the quick user, and connect one to a range of depth and complexity to be explored over time for the deeply interested. A person can be led to more or less specific topics, branches of knowledge, various perspectives, jump across languages and media formats…running the gamut from simple messages to clues to access points to complex entities For me, annotated objects and places have fundamentally changed my physical experience of being somewhere…wandering through a space, touching an object and structures described in stories, linked to community, voice, text, live messages which I or others can retrieve and contribute to…is fundamentally different from passing through silent, no knowledge areas...  
  • Slide- Space summer reading program – building a scaled down model of the solar system - qrcoded it
  • Slide- Gardening project
  • capture the flag : this was a qrcode game we played across several different platforms: the dover town library kids collection, google maps, and flickr kids received a beginning clue (a rebus puzzle with a qrcode in it) and set out on a quest to 'capture the flag' and be the first to do so...the game took them around the world via google maps and around the kids collection via puzzles and qrcodes.  It was a fun successful project which introduced families to qrcodes, flickr, google maps, part sof our collection they weren't previously aware of...and linked together lots of physical and digital resources - and it was a lot of fun!
  • Slide - (2) Mobile communities incorporated twitter into our publicity/community-building, also foursquare
  • Slide- Looking to build a larger sense of community – Summer reading twitter group How and why for each slide
  • Slide – (3) Augmented realities We see all objects, aspects of our collections such as displays, special items, books, materials, etc. as potentially social objects – we can/do weave into the objects other media, connections to social networks, or further information on an open platform which others can add to…we aim to extend the possibilities of all objects. One way we are experiementing with is using Auruasma How and why f or each slide
  • It isn’t enough to provide people with equipment or lectures, they need environments to help them build and learn new skills – we are building environments to support this, scaffolding if you will- And setting up our library with this is mind – ‘genius bar’ at the center, ask ryan series, area under stairs, qrcode maps and itouches (staff members carrying itouches) – all available tech (ipads, nooks, etc) which people can use inhouse or take home, programs like dover dads hunt where people use new tech in a fun way, etc. Staff training
  • Slide – (6) transforming collections = streaming music, ebooks, tablets, etc. Maybe show the video clip about new digital books and the future of literature/reading Streaming music project – ripped collections made available to all everything Ebooks – loaded across devices Tablets – fully loaded, links as well to digital collections like internatl children digital library
  • Expand our scope and scale, Looking for partners to help us build out all of these spaces, Realize we are a global org, operating locally…available anywhere on your phone!
  • America Runs on Mobile: Mobile Services, QR Codes, and Mobile Knowledge Networks

    1. 1. America Runs on Mobile: Mobile Services, QR Codes, & Knowledge Networks <ul><li>Bonnie Roalsen: [email_address] </li></ul><ul><li>Ryan Livergood: [email_address] </li></ul>
    2. 3. About Us
    3. 4. Mobile Initiatives
    4. 5. myopic
    5. 7. Physical Mobile Digital
    6. 9. Poll Results: How Did We Do?
    7. 10. African-Americans and Hispanics are more likely to own smartphones than whites. Source: Pew Internet Research  
    8. 11. More than half of cell phone users will have a smartphone by the end of 2011, this year! Source: The Nielsen Company  
    9. 13. When asked what device they normally use to access the internet, 25% of smartphone owners say that they mostly go online using their phone, rather than with a computer. Source: Pew Internet Research  
    10. 14. More Americans own smartphones than hold a bachelor’s degree or speak another language in their homes. Source: Pew Internet Research  
    11. 15. - Mobile Knowledge Networks and QR Codes - Mobile Communities - Augmented Realities - Digital Literacies - Transforming Collections
    12. 16. QR Codes & Mobile Knowledge Networks
    13. 17. Summer Reading Program
    14. 18. Gardening Project
    15. 19. Capture the Flag
    16. 20. Mobile Communities
    17. 21. Twitter Summer Reading Group
    18. 22. Augmented Realities
    19. 23. Digital Literacies
    20. 24. Transforming collections
    21. 26. Presentation Links Mobile Knowledge Network: QR Code Generator: B3ok Map: Dewey Free Cataloging Guide: 1book4summer Summer Reading Program:!/1book4summer
    22. 27. Additional Links Putting Mobile in Your Website (Swiss Army Librarian): Daring Librarian’s QR Codes At-A-Glance: Google Plus (keep an eye on this!):
    23. 28. Thank you! Bonnie Roalsen: [email_address] Ryan Livergood: [email_address]