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Get help building your digital business for ecommerce managers and digital agencies with ecommerce clients.

Get help building your digital business for ecommerce managers and digital agencies with ecommerce clients.

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    Slideshare ryan Slideshare ryan Presentation Transcript

    • building digital businessfor ecommerce managers& digital agenciesSaturday, 22 June 13
    • I build digital businessSaturday, 22 June 13
    • What I see with clientsDiverted too much timeto engagement atexpense of businessfundamentalsOld mediaeffectiveness hasreduced as peoplespend more time onnew media channelsOld media relianceSocially distractedDoing old SEOBusinesses doingharm using out ofdate methodsSaturday, 22 June 13
    • ...and it costs themwasting moneywasting timewastingopportunitiesSaturday, 22 June 13
    • Shiny New Website FactoriesWhen site leaves the factory,features are frozen in time.Saturday, 22 June 13
    • In 2013, a good websiteis only the beginningLinkBuildingSocialMediaInboundMarketingLocalSearchFresh ContentQuality LinksAuthoritativeTrustedRelevantAuthenticPopularActiveAccessiblePeople FriendlyLocal SearchBricks and Mortarstores that require foottraffic should start hereLink Building & Social MediaAttract attentionSpark a conversationBuild your street credPut yourself out thereBuild your tribe of true fansProduce Quality ContentUse your real voiceEngage in the conversationGet shared & retweeted byoffering valueReciprocateBe a real personUnique, valuable, interesting,diverse content.Well researched, targetedkeywords.Awareness of user experience.Transparency & accountabilitythrough reporting.RelationshipsQuality Inbound MarketingSaturday, 22 June 13
    • Relationships bringsuccess over timeAn ongoing agency relationship is a must for ecommerceWebdevelopmentBuild atribe of true fansDevelop uniqueDigitalPRIncrease contentproduction valuesOptimise presenceoff pageDefine digitalbusinessoutcomesEnhanceusabilityCompetitive DomainAnalysisEye Tracking AnalysisSearch ProfileAnalysisSaturday, 22 June 13
    • Map your search profileAnalyse your CompetitorsComplete a Digital SiteBehaviour StudyWhat I do for clientsprovide independent, data driven insight into what youshould focus on - then I make it happen.1.2.3.Saturday, 22 June 13
    • Way of workingClientAgency IntegratedYour digital agency clients see meas part of your team.ryan@youragency.comAgencySaturday, 22 June 13
    • Client EmbeddedClient Your employees see me workingas one of the team.ryan@yourcompany.comWay of workingSaturday, 22 June 13
    • Agency ReferralClientWay of workingYou refer work once the brandingor website project is complete.contact@iamryan.vcSaturday, 22 June 13
    • contact@iamryan.vcNZ +64 21 557 627US +1 415.871.0744 UK +44 207 193 5044Saturday, 22 June 13