• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Inbound restaurant marketing vs outbound restaurant  marketing
 

Inbound restaurant marketing vs outbound restaurant marketing

on

  • 1,036 views

Inbound restaurant marketing vs outbound restaurant marketing - a simple guide

Inbound restaurant marketing vs outbound restaurant marketing - a simple guide

Statistics

Views

Total Views
1,036
Views on SlideShare
735
Embed Views
301

Actions

Likes
1
Downloads
26
Comments
0

1 Embed 301

http://tweet2eat.co.nz 301

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Inbound restaurant marketing vs outbound restaurant  marketing Inbound restaurant marketing vs outbound restaurant marketing Presentation Transcript

    • Inbound Restaurant Marketing Make your marketing dollars work harder for you. Sunday, 25 August 13
    • What the heck is inbound marketing? ...and why should I even care? Sunday, 25 August 13
    • Inbound marketing is advertising of a restaurant through blogs and social media and other forms of content marketing Sunday, 25 August 13
    • What inbound marketing isn’t. ...just so you know ;) Sunday, 25 August 13
    • buying ATTENTION. radio ads. print marketing. ...this is outbound marketing. Sunday, 25 August 13
    • Inbound marketing earns the attention of customers and is there when customers are ready to look for it. Sunday, 25 August 13
    • Outbound restaurant marketing buys, begs or bugs their way in. via paid ads, press releases or sales people Sunday, 25 August 13
    • Inbound restaurant marketing is more valuable ...as customers are already in ‘evaluation mode’ searching for suitable restaurant options. Sunday, 25 August 13
    • 5inbound marketing destinations you must be findable on. Sunday, 25 August 13
    • 1Your own website online booking designed for mobile latest menu opening hours links to 3rd party articles all wrapped up in a visually beautiful design Sunday, 25 August 13
    • 2 Google Places Sign up here: http://www.google.com/business/placesforbusiness/ it’s FREE! Sunday, 25 August 13
    • 3 social media twitter.com/1024HB facebook.com/elephanthillwinery FREE to use $6-20 a promoted post Sunday, 25 August 13
    • 4 Where locals go Get at least 2 articles on here: http://tweet2eat.co.nz/signup/ Sunday, 25 August 13
    • 5Where tourists go Get a free listing here: http://www.hawkesbaynz.com/ index.php/food-wine/restaurants-cafes Rank high on here: http://www.tripadvisor.com/ Restaurants-g1967368- Hawke_s_Bay_Region_North_Island.html Sunday, 25 August 13
    • 3outbound marketing costs you can cut. Sunday, 25 August 13
    • 1Newspaper advertising. ...short 24 hour ad life is costly and ineffective and unmeasurable. Sunday, 25 August 13
    • 2Print magazines ...great for the ego, but still costly and unmeasurable. Sunday, 25 August 13
    • 3Radio advertising ...listeners are spread over too many radio stations. Sunday, 25 August 13
    • What else should I be checking? Sunday, 25 August 13
    • Google your restaurant name Make sure you’ve got an ‘official word’, ‘2nd opinion’ and ‘locals choice’ listing. Sunday, 25 August 13
    • Google ‘Hawke’s Bay restaurants’ you should be present on at least 3 different search engine results like this one. Sunday, 25 August 13
    • Compare your audience with local foodies @Tweet2eatHB Compare here: https://followerwonk.com/compare Get more by following Tweet2eat fans or by becoming a paid member. Sunday, 25 August 13
    • Setup a buffer account and schedule Facebook and Twitter posts. Get Buffer here: https://bufferapp.com Sunday, 25 August 13
    • Photograph your dishes and share on social media in real-time. Pro tip: Make it a daily kitchen task. Take photos on a a dedicated iTouch with wifi built in for just $349 http://www.apple.com/nz/ipod-touch/features/ Sunday, 25 August 13
    • Get on your best customers home screen. Get a mobile app like this 1024.tweet2eat.co.nz. and get more ‘spur of the moment’ bookings. Sunday, 25 August 13
    • Know why your customers keep coming back to you. ...and keep doing that. Simple. Sunday, 25 August 13
    • Need more help? Just ask. ryan@tweet2eat.co.nz 021 557 627 Sunday, 25 August 13