Campaignist Enterprise Romi Manager™

Introduction to Campaignist’s Return on Marketing Investment (ROMI) Management Solutions ™ Enterprise ROMI Campaign Manager™ Overview Enabling effective corporate Marketing Investment Management (MIM) January 2009 Ryan Hendricks Campaignist Confidential (C) 2009

The Path to Optimized Marketing ROI

Is littered with good intentions …

Champions often find their course blocked by fear, ignorance, and just enough success to keep things the way they are.

Enterprise-wide alignment behind Marketing ROI principles requires dedication and support from the board room.

CRM and campaign management solutions promise higher returns on customer relationships

But the granular, real-time data needed to optimize marketing investments is either missing or hard to find and apply.

Campaignist Return on Marketing Investment (ROMI) Management Solutions™

Many of the key variables needed to continually track marketing ROI exist but are spread out among several different systems.

Making it very difficult to identify poor performing and unprofitable marketing investments.

Return on Marketing Investment (ROMI) management requires new tools and a holistic campaign perspective.

And an easier way to model and monitor campaign investments. – in real-time.

Campaignist Return on Marketing Investment (ROMI) Management Solutions™

Campaignist™ Suite of Marketing Performance Solutions brings together all of the factors that determine return on marketing investments (ROMI).

Enabling a holistic view of marketing programs across brands and geographies.

Streamlining the process of learning, acting on, and improving results.

Providing the tools to optimize marketing investments.

Customer Decision Management

Optimizing individual customer offer and action decisions in real-time – for both inbound and outbound contact channels.

ROMI Management

Optimizing the end-to-end process of investing in customer relationships through insights gained from each incremental campaign investment.

Campaignist Enterprise ROMI Manager ™: Designed for Corporate Marketing Networks February 2009 Campaignist Confidential (C) 2009 Analytics Data Mine Staffing Contact Center Expenses Follow-Up Timing Parameters Strategy Campaignist Enterprise

Campaignist Enterprise ROMI Manager™ February 2009 Campaignist Confidential (C) 2009 CAMPAIGN VIEW Shared access to Planned, Complete & Live Campaigns TACTICAL CONTROL Easy control of multi-channel, multi-tactic campaign parameters. STRATEGIC CONTROL Launch timing, audience targets, product bundles, distribution, and geography coverage control. REAL-TIME ROI ANALYSIS Multi-perspective analysis enables real-time ROI analysis and campaign optimization.

Campaignist Enterprise ROMI Manager™ February 2009 Campaignist Confidential (C) 2009 MEDIA PLANS Day-by-Day Details of Media Plans & Incoming Response Timing FOLLOW-UP Prospect Follow-up Contact & Sales Cycle Conversion Planning RESOURCE PLANS Contact Center Telecom, Staff, & Management Resource Requirement Assumptions STAFFING Detailed Time Series Charts & Tables of Staff Resource Allocation by Discipline

Enterprise-wide Visibility of Campaign Plans & Results February 2009 Campaignist Confidential (C) 2009 Modeling, Live Campaign Tracking, & Archived Results Campaign database with strategy, tactics, & attachments Create or Search for Existing Campaigns Tracks key Campaign performance metrics

Campaign ROMI Settings for Product, Geography, Launch & Audience February 2009 Campaignist Confidential (C) 2009 Campaign Product Builder Campaign Geography Builder Campaign Audience Builder Consumer, Business, & Distributor Targets Campaign Launch Date & Objective Query Data Sources

Incorporates all of the Campaign Results that Impact Return on Marketing Investments (ROMI) February 2009 Campaignist Confidential (C) 2009 Contact Base & Target Revenue Modeling Multi-Tiered Customer Spend Modeling Multi-Layer Response Source Modeling Dynamic Campaign Results Charting Multi-Layer Media Channel Modeling Multi-Layer Response Vehicle Modeling

Includes Media Timing for Outbound & Incoming Contacts February 2009 Campaignist Confidential (C) 2009 Outbound Media Plan & Contact Timing Modeling Incoming Response Volume & Timing Modeling Layer-by-Layer Detail by Category, Entity & Executions Unlimited Scheduling by Day or Week

Prospect Follow-up by Sales Stage & Buying Cycle Status February 2009 Campaignist Confidential (C) 2009 Stage-by-Stage Conversion & Contact Logic Weighted Conversion Contribution by Vehicle Models Alternate Follow-up Strategies Model Labor, Expenses, & Sales Over Time Sales Cycle & Follow-up Timing Settings Identifies Optimum Follow-up Based on Maximizing ROI

Labor, Telecom & Management Resource Planning February 2009 Campaignist Confidential (C) 2009 Telecom Expense Forecasts Labor Resource Modeling Handling and Response Time Modeling Labor Cost & Capacity Modeling

Marketing Human Resource Requirement Modeling February 2009 Campaignist Confidential (C) 2009 Staffing Planning Reports by Position and Campaign Role Staff Plans Correlated with Cost, Time & Campaign Stage