Social Media and Iowa's Utilities

by Ryan Hanser on Jun 04, 2010

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Presentation of Business Record/Hanser & Associates 2010 Des Moines Social Media Survey to Common Ground Iowa leaders. Looks at social media goals, resources and outcomes in this market; highlights slo...

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Social Media and Iowa’s Utilities — Presentation Transcript

Social Media and Iowa’s Utilities
Presented June 3, 2010 to Common Ground Iowa

Our experience
Drove record sales by engaging passengers for a transportation company
Increased attendance at internationally recognized training events
Exceeded sales goals at launch of a national restaurant franchise

Internet Users
Interact with companies via social media
Believe companies should have a presence in social media
Feel a stronger connection to companies they interact with online

The Big Picture
In short, this is important

Our survey findings
We surveyed 907 Business Record readers
Identified social media goals, resources and outcomes
Report is available at hanser.com

Survey says: high participation

Survey says: we want attention

Survey says: no direction?
Strategy and measurement are lacking
54% have no defined strategy
67% have no established way to measure social media success

Survey says: networks rule
Internet forums/
message boards

Survey says: low commitment
Organizations are not committing many resources to social media; most…
Dedicated fewer than five part-time employees to social media responsibilities
Spent less than $10,000 in 2009
Do not plan to increase budget in 2010

Survey says: there is value?
Just 37% say their social media activity meets their expectations
More than 40% say they don’t know if their activity meets expectations
Yet, 82% say social media is worth the investment

Survey says: strategy is good

Survey: utilities/construction
62 Utility & Construction participants
Similar responses for nearly all questions
Lower participation in construction
Social media’s relevance for construction and utilities?

Survey: utilities/construction

Your social media program
Listen
Formulate strategy
Identify resources
Implement
Measure

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Social Media and Iowa's Utilities

by Ryan Hanser on Jun 04, 2010

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Social Media and Iowa’s Utilities — Presentation Transcript