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Marketing to the Connected Generation
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Marketing to the Connected Generation

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Today's digital consumer is a generation NOT dependent on age. The use of Content Marketing, Social Media and SEO allow us to put our products and services in front of the Connected Generation …

Today's digital consumer is a generation NOT dependent on age. The use of Content Marketing, Social Media and SEO allow us to put our products and services in front of the Connected Generation consumer in their time of need.

Are you capturing the Connected Generation consumer?

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  • Great topic. A generation ago articles were written that showed children who used Microsoft Office Powerpoint to create presentations that were better than adults being paid for the same research. Everyone was shocked that a 14 year old could communicate so well. That was the start of the connected generation. People [of ALL ages] who knew how to leverage their daily tools [today SOCIAL MEDIA] to discover the things in life important to them. Also to communicate their vision in a way that was understandable by all.
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Transcript

  • 1. Marketing toThe ConnectedGeneration
  • 2. We are nolonger theGatekeepersof ourExpertise
  • 3. 346% ofDailyInternetSearches areforProductsand Services20% of whichare LocalBusinessSearches...
  • 4. 4Wemustcapturethesesearchesto growourbusiness
  • 5. 5The consumers performingthese searches are theConnectedGeneration...
  • 6. 6TextThis is the Connected Generation
  • 7. 7This is the Connected Generation
  • 8. 8This is the Connected Generation
  • 9. The Connected Generationcommunicates, buildsrelationships and makesbuying decisions usingdigital and social media.
  • 10. 10...age does NOT matter when marketingto the Connected Generation.
  • 11. TheConnectedGenerationdoesNOTusethePhoneBook.
  • 12. andresisttraditionalInterruptionmarketing
  • 13. 1386% ofall TVViewersSkip Ads
  • 14. The Connected Generation chooses you......on their own time...based on their own research and...their own belief in value your business provides.
  • 15. 15In order to be chosen,we must first be found...
  • 16. 16It all starts with...
  • 17. 17GoogleRewardsThoseWhoServetheConnectedGeneration
  • 18. The Connected Generationcommunicates, buildsrelationships and makesbuying decisions usingdigital and social media.
  • 19. Are you capturing theConnected Generation?19
  • 20. Content Marketing thatCaptures theConnected GenerationClick Here toSubscribeGet more great content marketing and social mediaguidance delivered directly to your inbox.
  • 21. I am Ryan Hanley• Director of Marketing, CIC– The Murray Group InsuranceServices, Inc• Creator of– Content Warfare Blog– www.RyanHanley.com• Producer of– The Content Warfare Podcast– www.ContentWarfarePodcast.com