3 Ways Facebook can Boost Your Revenue
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3 Ways Facebook can Boost Your Revenue

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Generating revenue from Facebook is a three step process, create shareable content, generate buzz, encourage engagement...

Generating revenue from Facebook is a three step process, create shareable content, generate buzz, encourage engagement...

Engagement generates revenue!

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3 Ways Facebook can Boost Your Revenue 3 Ways Facebook can Boost Your Revenue Presentation Transcript

  • Three Ways Facebook Can Boost Your Revenue and your retention.
  • I am Ryan Hanley• Director of Marketing, CIC – The Murray Group Insurance Servicers, Inc• Creator/Editor – www.RyanHanley.com• Author – The Social Tools Book – The No BS Guide to a Successful Blog• Producer – The Content Warfare Podcast
  • What Social Media Should I Use?• Facebook• LinkedIn• Twitter• Google+• YouTube• Pinterest• Foursquare• Yelp
  • Facebook Stats• 75% of people feel more connected to Brand on Facebook• 69% of people have “liked” a page because of a Friend• “Liked” content averages 6.9 positions higher in search results• 23% of consumers under the age of 35 will purchase because of a friend’s recommendation on social media• 21% of consumers age 35 – 49 will purchase because of a friend’s recommendation on social media• http://pinterest.com/ryanhanley/social-media-infographics/• http://socialmouths.com/blog/2012/07/31/from-likes-to-buys/• http://blog.hubspot.com/blog/tabid/6307/bid/33629/50-of-Facebook-Fans-Prefer-Brand-Pages-to-Company- Websites-INFOGRAPHIC.aspx
  • How do we generate revenue on Facebook?
  • Get More Facebook Likes• Buy easy to remember domain – www.HanleyonFacebook.com – www.SubscribetoYOURAGENCY.com• Facebook Address on Everything• Facebook Address displayed on Website w/ Link• Link to agency page from personal profile• Facebook Address in email signature• Invite clients and friends to Like agency page
  • Post Better ContentBoring content yields boring results
  • ACTION ITEM #3
  • Businessposts are anecessity…But makethemrelevant toyour clientsconcerns
  • Every postdoes not need to beprofessional or insurance related
  • Let yourclients knowwhere elseyou wantthem toconnect withyou
  • Show your support for the community
  • Facebook Promoted Posts Worth the money?
  • Who wouldn’t “Like” this post?
  • How much is Action worth to you?
  • Promoted Posts
  • Fan Engagement Campaigns Get fans taking action
  • Show love for the clients that love you
  • Give stuff away… Make it fun
  • Generate Revenue from Facebook• Accumulate more “Likes”• Create better content• Promote worthy content• Encourage fans to take action
  • Thank You• Ryan Hanley, CIC – Twitter: @RyanHanley_Com – Marketing | www.RyanHanley.com – Insurance | www.MurrayGRP.com – Email: ryan@ryanhanley.comI wish you all Success in your Online Marketing!