3 Ways Facebook can Boost Your Revenue

Three Ways Facebook Can Boost Your Revenue and your retention.

I am Ryan Hanley• Director of Marketing, CIC – The Murray Group Insurance Servicers, Inc• Creator/Editor – www.RyanHanley.com• Author – The Social Tools Book – The No BS Guide to a Successful Blog• Producer – The Content Warfare Podcast

What Social Media Should I Use?• Facebook• LinkedIn• Twitter• Google+• YouTube• Pinterest• Foursquare• Yelp

Facebook Stats• 75% of people feel more connected to Brand on Facebook• 69% of people have “liked” a page because of a Friend• “Liked” content averages 6.9 positions higher in search results• 23% of consumers under the age of 35 will purchase because of a friend’s recommendation on social media• 21% of consumers age 35 – 49 will purchase because of a friend’s recommendation on social media• http://pinterest.com/ryanhanley/social-media-infographics/• http://socialmouths.com/blog/2012/07/31/from-likes-to-buys/• http://blog.hubspot.com/blog/tabid/6307/bid/33629/50-of-Facebook-Fans-Prefer-Brand-Pages-to-Company- Websites-INFOGRAPHIC.aspx

How do we generate revenue on Facebook?

Get More Facebook Likes• Buy easy to remember domain – www.HanleyonFacebook.com – www.SubscribetoYOURAGENCY.com• Facebook Address on Everything• Facebook Address displayed on Website w/ Link• Link to agency page from personal profile• Facebook Address in email signature• Invite clients and friends to Like agency page

Post Better ContentBoring content yields boring results

ACTION ITEM #3

Businessposts are anecessity…But makethemrelevant toyour clientsconcerns

Every postdoes not need to beprofessional or insurance related

Let yourclients knowwhere elseyou wantthem toconnect withyou

Show your support for the community

Facebook Promoted Posts Worth the money?

Who wouldn’t “Like” this post?

How much is Action worth to you?

Promoted Posts

Fan Engagement Campaigns Get fans taking action

Show love for the clients that love you

Give stuff away… Make it fun

Generate Revenue from Facebook• Accumulate more “Likes”• Create better content• Promote worthy content• Encourage fans to take action

Thank You• Ryan Hanley, CIC – Twitter: @RyanHanley_Com – Marketing | www.RyanHanley.com – Insurance | www.MurrayGRP.com – Email: ryan@ryanhanley.comI wish you all Success in your Online Marketing!

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3 Ways Facebook can Boost Your Revenue

by Ryan Hanley on Nov 01, 2012

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