Social media engagement 101
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Social media engagement 101

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This is a presentation I gave at a tradeshow for the Association for Manitoba Municipalities on the topic of social media engagement.

This is a presentation I gave at a tradeshow for the Association for Manitoba Municipalities on the topic of social media engagement.

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  • Google gregselingerWhen you have a number of people responsible for your online profile, they can attach their initials to posts for accountability and personal connection
  • If the social networking platforms were coffee...
  • Discussion of if you were in a big room with a lot of people... Bring up klout scores as well.80% topics specific to what your audience are interested in... 20% self promotion

Social media engagement 101 Social media engagement 101 Presentation Transcript

  • Ryan Graves Rural Training Coordinator Volunteer Manitoba
  • Outline  We will cover:  Your digital footprint?  Your digital footprint impact on your role as an elected official?  How do I manage my footprint? What does this mean for engagement?
  • What is my digital footprint?
  • What does this mean for me?  Benefits  Way to communicate directly with constituents  Promote your activities  Promote your communities  Risks  Liabilities  Used ineffectively  Saying something stupid
  • Planning  Establish social media policy  Be proactive!  Identify objective- who are you trying to reach?  What message are you trying to impart?  What platforms will best reach your target group?  How often should you be posting?  Who is responsible?
  • Managing your Footprint  Choose your platforms  Set up Google Alerts
  • Top 4 Platforms  Facebook  Twitter  Linkedin  Pinterest  Search engines:  Google  Youtube
  • Hashtags  Used with twitter based platforms  Start with # symbol  Reference a specific conversation topic online  Can follow the conversation as well as the people  Manitoba examples:  #winnipeg #bdnmb #brandonmanitoba #westman #mbpoli #mbfood
  • Engagement Strategies  Think about strategies you use when networking in a large room  Virtual networking example  Facebook  Twitter *Remember 80/20 rule*
  • What to Post?  Find content by listening to what others are saying  Use apps to find complementary information  Google trends, IFTTT, Trendsmapp  Don’t forget to talk about what you are doing too! *Remember: If you wouldn’t post it on a billboard in an international airport... Don’t post it online!
  • General Guidelines  Be honest  Be factual/accurate  Be responsive  Be consistent  Be genuine  Be natural  There is no privacy online
  • Maximizing time and resources  Strategically plan your online presence.  Use dashboard applications- hootsuite, tweetdeck  Analytics like Google trends, trendsmapp (Winnipeg and Brandon), and tags on your website  Google Alerts
  • Summary
  • Questions? Ryan Graves Rural Training Coordinator Volunteer Manitoba Phone: 204-477-5180 ext 225 ryan.graves@volunteermanitoba.ca
  • Thank you!