SocialDreamium Fail Presentation

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This presentation includes the lessons learned and post mortum of SocialDreamium, a social web startup.

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SocialDreamium Fail Presentation

  1. 1. Understanding startup failure. Ryan Graves 9/10/09 Founder of SocialDreamium LLC @ryangraves
  2. 3. Lessons <ul><li>Understand project management </li></ul><ul><li>Understand team communication </li></ul><ul><li>Understand core competencies </li></ul><ul><li>Understand the competitive landscape </li></ul><ul><li>Summary </li></ul>
  3. 4. Project Management: Priorities <ul><li>Remind yourself the basics </li></ul><ul><li>Timeline </li></ul><ul><li>Understanding your milestones so that you can deliver on your promise </li></ul><ul><ul><li>Funding </li></ul></ul><ul><ul><li>Bankrupt </li></ul></ul><ul><ul><li>Break-even </li></ul></ul><ul><ul><li>Burn out </li></ul></ul><ul><li>Budget </li></ul><ul><ul><li>See above </li></ul></ul><ul><li>Scope </li></ul><ul><ul><li>MVP </li></ul></ul><ul><ul><li>Proven biz model </li></ul></ul><ul><ul><li>Lean startup </li></ul></ul>
  4. 5. Life Blood of Business: Communication <ul><li>“ Choosing a business partner is like choosing a spouse, except after a fight you can’t have make-up sex.” </li></ul><ul><li>The most important factors </li></ul><ul><li>Communication </li></ul><ul><li>Similar goals </li></ul><ul><li>Flexibility </li></ul>
  5. 6. Know You: Core Competencies <ul><li>You can’t have every skill on a team of founders </li></ul><ul><li>Know the gaps in your team and identify them immediately </li></ul><ul><li>Find your competitive advantage </li></ul>
  6. 7. The Focus: Competition <ul><li>Know what your competition did </li></ul><ul><li>Know what your competition is doing </li></ul><ul><li>Know what your competition is about to do </li></ul><ul><li>You absolutely need to understand how you’re going to differentiate yourself from your competition </li></ul>
  7. 8. The Focus: Competition <ul><li>Know what your competition did </li></ul><ul><li>Know what your competition is doing </li></ul><ul><li>Know what your competition is about to do </li></ul><ul><li>You absolutely need to understand how you’re going to differentiate yourself from your competition </li></ul>
  8. 9. Us vs. Them 11/08 04/09 http://thedreaminaction.com/2009/04/09/seesmic-desktop-takes-over-twitter-clients/ http://mashable.com/2009/04/08/tweetdeck-memory-leak/
  9. 10. Summary <ul><li>Manage your team </li></ul><ul><li>Communicate with your team </li></ul><ul><li>Understand your team </li></ul><ul><li>Know how your team differs </li></ul><ul><li>Kick ass. </li></ul>It’s all about the team.
  10. 11. Photo Credits <ul><li>Failure - http://www.flickr.com/photos/kartz/1431621639/ </li></ul><ul><li>Priorities - http://www.flickr.com/photos/24027013@N06/3113750918/ </li></ul><ul><li>Communication - http://www.flickr.com/photos/92912266@N00/148291297/ </li></ul><ul><li>Skills - http://www.flickr.com/photos/kristiankristof/1130619764/in/set-72157594325240472/ </li></ul><ul><li>Focus on comp - http://www.flickr.com/photos/62328475@N00/2768382136/ </li></ul><ul><li>Horse comp - http://www.flickr.com/photos/45055701@N00/911728514/ </li></ul>

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