analysing 10 viral videos

1. Viral Advertisment 1
http://www.youtube.com/watch?v=U_cSus_q_z0
This viral advert is Lactose free milk. This is a good advert to be inspired by the
different camera angles used during the advert and how it uses the rule of thirds.The
rule of thirds is when there are usaly two subjects on the right and left side of the
screen and they will never swap position throught out the clip or scene, when there is
only one person on the screen that person or object will always stay on the left or
right handside and will never swap to other side that the other charector or object is
on. This is presented thought out the video in majority of the scenes. This advert is of
a converation between a person and a objects and uses a lot of dialoge.
I have chosen this video because its humarouse and simple but also effective and
demonstrated the rule of thirds in a simple way, this could work very well in a lot of
different viral adverts. When doing my viral advert I would like to try and use this
style in my advert.
This shows how the glass of milk is always on the right of the screen and the woman is on the left.
Viral Advertisement 2
http://www.youtube.com/watch?v=AK4d9FNohTU
This viral advert is called “The Natural Confectionery Company, Bring on the
Trumpets”. I have chosen to look at this viral video because this video also containes
the rule of thirds, but the video also is set out for a younger audience. It’s targeted
audience would be for both sex’s and the age group of about 3-12 year olds this is
because it’s a simple advert to show to that audience, theres not much dialogue and
rever simple wording, but at the berging there are more complicated dialogue but
that would be set out for the adults who are watching the commercial.
This video also shows the packaging of the product they are trying to sell. This
advert just like the other one is between two objects and a conversation between
those two objects. This works because it’s a funny advert and for a lot of viral
adverts now they can’t be longer that 30 seconds other wise people lose interest and
they have to be funny or have a tag line that will stay in people’s heads.
The camering on the advert are all very close to the objects the only long shot in

2. the whole advert is at the end showing the product the advert is selling, but even
that is more of a medium long shot
Viral Advertisement 3
http://www.youtube.com/watch?v=4LnA-xCz5U8
This video was produced for the help line “Talk to Frank” and is called “Pablo the
drug mule dog”. This advert contains a lot of different subjects in the video, but the
main subject is the dog. Unlike the other two adverts this one is not trying to sell
anything to the viewers, but is trying to help. The adverts main targeted audience is
both sexes of the age 16-25 this would be for the stereotypical views of that age
group and majority of the people in the advert are of that age group. The secondary
audience for the advert would be still both sexes, but of the age group of 25-35 for
the older generation.
The advert contains different varies uses of camera angles and styles. There are a
lot of extreme close up’s or medium close ups. The video also contains stop motion in it
this is used mainly on the dog when moving its head and other parts. In one scene we
see visual effects used to present the advert, but when watching it the effects make it
seem more like an opening to a T.V show. During this advert the rule of thirds also
made an appearance when the dog ‘Pablo’ is talking to the other subjects. The
advert also seems like some of the shots have been shot hand using the hand held
effect.
This advert also contains more than one person in the frame unlike the other three
where there always only been one person or object in each frame. This is when the
dog is talking to the drug dealer and when a person is dancing at a party…
Unlike most viral adverts this video is over 30 seconds and is a hole minuet, but I
think this because it’s a gripping and hard hitting video that it keeps you paying
attachment to what’s on the screen. If I was to create an advert like this base on
serious issues such as war, drug use or other crimes I would go down the same routes
as this video very hard hitting and keeps the viewers attenchent the whole way
thought the advert, but for any other type of advert I would think about using the
different styles of the camera’s that have been used to film this advert.
Viral Advertisement 4
http://www.youtube.com/watch?v=4vjuLxyo-p4
This advert is the “Chuck Norris - Mountain Dew Commercial”. Unlike the other
adverts this one has a film and T.V star to help promote the product that is being
advertised.
During this advert extreme close ups where used, medium shots are used and long shots

3. his shows two different camera angles and distance shots. This one is a long shot and an establishing shot to show the scale and distan
eme close up on the main subject’s hand showing the product being advertised
compaired to the others when there were only about two or three different styles of
shooting used.
The targeted audience for this advert would be again both sex’s, but that can be
argued as there are no women in the advert and could be a negative representation
on women saying that women don’t use the product being promoted. The targeted age
group would 13-18 when that age group are first introduced to energy drinks. The
secondary audience would be the age groups of 18-30 this is because there not to
fused, but may drink it for different reasons unlike the main audience will be drinking
it because others will be and they don’t want to be left out.
I would use some of the styles of how this video has been presented like how it’s very
fast paced and the cameras jump from one to the other very quickly.
Viral Advertisement 5
http://www.youtube.com/watch?v=9YVWaIyNp-w
This viral advert if “Skittles -Taste The Rainbow”.
This video is promoting “Skittles” and compared to the other adverts can be
interpreted in different ways some people find it funny and some find it really sad, I
think this is a good thing in adverts having people interpreting adverts differently
this way not everyone gives off the same reaction or the same response. This is one
of the reasons I chose to look at this viral video for the mixed response it gives off. A
different reason is that unlike the other adverts I have looked at this one uses a lot
of CGI as shown below.
This adverts targeted audience would be again for both sexes this is clarified in the
video by a women/girl eating the product unlike the Mountain Dew advert were it’s
only men/boys drinking the product giving off possible wrong responses to different
audiences. The main age group for this video would be all ages really, but to be able
to intemperate the advert how the company wants you to I would think you would
have to be in the age group of 13-20, but the product is aimed for all ages.

4. Viral Advertisement 6
http://www.youtube.com/watch?v=X21mJh6j9i4
“Never say no to Panda”
This advert is advertising Panda cheas. This video can be interpreted in different ways
being on what sound track is played in the background as on YouTube there is
different music played over the top of the video and some are for more mature
viewers. This would be the reason I chose to look at this advert because unlike the
other videos people have taken the original video and changed it to there own and this
didn’t occur in any of the others. This also could be shown, as they are happy that
their audience are changing the advert to how they want it.
The demographic audience for this advert would be men as you don’t see any women in
this version of the advert and it one also has the mature music in it and this kind is
usually associated with the 15-18 and with the lower and middle class and would be
suited for all races.
During the advert there are a lot of close ups on the pandas face and the when
showing the packaging of the product.
If I was to use anything from this advert it would be how they have let people
customize the advert for better or for worse depending on how the audience views the
commercial.
Viral Advertisement 7
http://www.youtube.com/watch?v=gqhfZKDFPMg
This is the banned Voles Wagon advert when watching it you can under stand why it
was never shown on public T.V as most viewers would find it ofecive. The original
demographic for this advert would have been both sexes eventho the product that is
being advertised is usually associated with women and the age would be 17+ this is
because it’s a small car and is excepted by all ages, but would be associated with
low class and upper class.
The advert uses a lot of different camera angles such as tracking shots and
establishing shots, but used the most thought the advert are medium long shots.

5. When
viewing this
advert you
can see why
it was banned as some would say its showing or promoting terrorism as shown in the
screen shots below.
Viral Advertisement 8
http://www.youtube.com/watch?v=TnzFRV1LwIo
This is the Cabrurys chocolate advert; this is one of the most successful Cabruys
adverts that have ever been shown with 5,825,712 views on YouTube.
The demographic for this advert would be again both sexes and of all ages, this is
because the company being advertised have been around for a long amount of time
still attracting the older generation who grew up with the product. When people
think of this product as being middle class and upper class product from how the
packaging is always in purple and gold colours and in neat packaging, but a lot of
lower class buy this product. The product being advertised has a mixed demographic
audience more than any of the other viral videos.
At the begging of the advert there is a lot of extreme close up of the subject in the
advert as show below. Extreme close ups is the main cameraing thought out the
advert and then nearer to the end we see a medium long shot and that’s the only one
in the advert.

6. Viral Advertisement 9
http://www.youtube.com/watch?v=7gcVYw2kHac
This viral advert is advertising Lucozade using the DDay Fresh music video. The
demographic for this advert would male as most people associate males being more
afletic than females, but of the age 13-25 this is because the Lucozade Company is
mainly aimed at sporty people, as it’s a sports drink or clothing. The secondary
audience would be females of the age of 13-25, but people would argue differently
about this audience response as the main people in front of the camera are female all
the time and they may say that they should be the targeted audience. From the music
that is being played people would say it’s for lower class and middle class, this
would also be from how people are dressed in the advert.
There are a lot of different camera angles used in this advert such as tracking shots,
close ups, medium long shots, long shots and others.

7. I would use some of the styles from this advert such as showing your product in the
background this is because this way the viewer can interact with the product more if
they see it being used in the advert. I would also use the varies of the camera angles
and shots that were used.
Viral Advertisement 10
http://www.youtube.com/watch?v=XISA4LNjCic
I chose to look at this advert because unlike all the other this is filmed and made
very defiantly to the others adverts.
The demographic for this viral video is aimed at young men/ boys, but people may
think it should be aimed at women as well because it may not always be a man being
violent to there partner. The age group for this video would be 16-25 year olds; this
is because this is the age people assuming the young generation start to have serious
relationships. This video would be aimed at lower class and middle class viewers this
is shown by how the people in the advert are dressed and how their bedroom is
presented.
Thought out the video there are a lot of low angle shots this could be interpreted
that it was done to show that the victim in the advert fill very low. There are also
some over shoulder shots compeered to the other videos where this didn’t happen.