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EFFECTIVELYCOMMUNICATINGAT HALVERSONINC.Ryan FraserMonday March 11th, 2013
SETTING THE TONEWhy, who, and whatWhy am I writing this document?Who am I writing to and what do I want them to underst...
WHY AM I WRITING THIS?The most obvious, should be clear in business writing.Understand what response you want from the r...
WHO AM I WRITING TO?Who is the audience?Employee, customer, or employer; crucial for setting toneWrite to your exact au...
WHAT DO I WANT THEM TOUNDERSTAND?What reaction are you trying to elicit?Set a clear objective to your audience Understa...
WHAT KIND OF TONE SHOULD I USE? General Guidelines for using tone Be confident Be courteous and sincere Use appropriat...
NOTES FOR NEGATIVE MESSAGESHighly important to consider tone for negative messagesAvoid drawing attention to yourselfPa...
IN SUMMARY Why am I writing this?    Be direct Who am I writing to?    Know your audience What do I want them to unde...
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WRD202

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Transcript of "WRD202"

  1. 1. EFFECTIVELYCOMMUNICATINGAT HALVERSONINC.Ryan FraserMonday March 11th, 2013
  2. 2. SETTING THE TONEWhy, who, and whatWhy am I writing this document?Who am I writing to and what do I want them to understand?What kind of tone should I use?
  3. 3. WHY AM I WRITING THIS?The most obvious, should be clear in business writing.Understand what response you want from the readerDiscover the tone by considering the message, and why you are writing it.
  4. 4. WHO AM I WRITING TO?Who is the audience?Employee, customer, or employer; crucial for setting toneWrite to your exact audience rather than catch- all
  5. 5. WHAT DO I WANT THEM TOUNDERSTAND?What reaction are you trying to elicit?Set a clear objective to your audience Understanding your audience, what your writing, and why you are writing will determine the tone
  6. 6. WHAT KIND OF TONE SHOULD I USE? General Guidelines for using tone Be confident Be courteous and sincere Use appropriate emphasis and subordination Use non-discriminatory language Stress the benefits to your audience Write at an appropriate level of difficulty
  7. 7. NOTES FOR NEGATIVE MESSAGESHighly important to consider tone for negative messagesAvoid drawing attention to yourselfPassive voice may be your best decisionTry not to attack individual if address issues or faultsBe clear
  8. 8. IN SUMMARY Why am I writing this?  Be direct Who am I writing to?  Know your audience What do I want them to understand?  The critical path for the audience to understand the message What kind of tone should I use?  Remember the differences in tone regarding negative and positive messages
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