GENERATIONS: THE CHALLENGE OF A LIFETIME FOR YOUR NONPROFIT Lenewee Human Services Council  Annual Workshop May 13, 2010
The Book <ul><li>Generations:  The Challenge of a Lifetime for Your Nonprofit </li></ul><ul><li>Peter C. Brinckerhoff © 20...
Contact Information <ul><li>Ryan Fewins-Bliss </li></ul><ul><li>[email_address] </li></ul><ul><li>517-898-6353 </li></ul><...
Introductions <ul><li>Who am I? </li></ul><ul><li>Who are you? </li></ul><ul><ul><li>Name </li></ul></ul><ul><ul><li>Agenc...
The Context <ul><li>Every generation has a unique culture that affects the dynamics of your organization. </li></ul><ul><l...
The Generations <ul><li>Greatest Generation (1901 – 1924) </li></ul><ul><li>Silent Generation (1925 – 1945) </li></ul><ul>...
Greatest Generation (GI Generation) <ul><li>Born:  1904-1924 </li></ul><ul><li>Size in US in 2005:  Approx 20 million, but...
Silent Generation <ul><li>Born: 1925 – 1945 </li></ul><ul><li>Size in US in 2005:  approx. 30 million </li></ul><ul><li>Ke...
Baby Boomers <ul><li>Born:  1946-1962 </li></ul><ul><li>Size in US in 2005:  approx 80 million </li></ul><ul><li>Key event...
Gen X <ul><li>Born:  1963-1980 </li></ul><ul><li>Size in US in 2005:  approx 45 million </li></ul><ul><li>Key events:  liv...
Gen@ <ul><li>Born:  1981-2002 </li></ul><ul><li>Size in US in 2005:  approx 75 million – close to Boomers </li></ul><ul><l...
We’ve Created This <ul><li>It is important to remember that each generation influences and directs the next </li></ul><ul>...
Focus <ul><li>Greatest Generation:  Tradition, helping others, large-scale valuable change </li></ul><ul><li>Silent Genera...
Focus <ul><li>GenX:   their value to the organization, the value of independent thinking, your organization’s focus on wor...
Generational Trends <ul><li>Financial Stress </li></ul><ul><li>Technological Acceleration </li></ul><ul><li>Diversity of P...
Four Impacts <ul><li>Nonprofits must ride a 15-20 year wave (2005 – 2025) characterized by: </li></ul><ul><li>Boomers comi...
Six Big Actions <ul><li>Include generational issues in planning </li></ul><ul><li>Mentor and discuss among generations </l...
Generations on Staff <ul><li>Boomers coming in the door </li></ul><ul><li>Boomers going out the door </li></ul><ul><li>Wha...
Generations on Staff <ul><li>Executive Transitions </li></ul><ul><ul><li>Assess the Situation </li></ul></ul><ul><ul><li>D...
Generations on Staff <ul><li>Work-Life Balance </li></ul><ul><ul><li>When in comes to work-life balance, everyone is right...
Generations on Staff <ul><li>Include generational issues in planning </li></ul><ul><li>Mentor and discuss among generation...
Generations on Staff - Discussion <ul><li>What does your staff age breakout look like?  How are your generations on staff ...
Generations: Board and Volunteers <ul><li>Boomers coming in the door </li></ul><ul><li>Boomers going out the door </li></u...
Generations: Board and Volunteers <ul><li>Embrace age diversity </li></ul><ul><li>Succession planning for executive and bo...
Generations: Board and Volunteers <ul><li>Recruiting and Retaining Excellent Board Members of all Generations </li></ul><u...
Generations: Board and Volunteers <ul><li>Board Mentor Program </li></ul><ul><ul><li>Mentor is appointed to new board memb...
Generations: Board and Volunteers <ul><li>Recruiting multigenerational volunteers </li></ul><ul><ul><li>Ramp up your websi...
Generations: Board and Volunteers <ul><li>Include generational issues in planning </li></ul><ul><li>Mentor and discuss amo...
Board and Volunteers Discussion <ul><li>Do you have a good age diversity and representation on our board and in your volun...
Break Time! <ul><li>Let’s take a brief 15-minute break! </li></ul>MissionFIRST ~ www.grinnellconsulting.com
Generations: Clientele <ul><li>Boomers coming in the door </li></ul><ul><li>Boomers going out the door </li></ul><ul><li>W...
Generations: Clientele <ul><li>A snapshot of your clientele </li></ul><ul><ul><li>What did your demographics look like 10,...
Generations: Clientele <ul><li>Data collection </li></ul><ul><li>Increase diversity </li></ul><ul><li>Redefining family </...
Generations: Clientele <ul><li>Include generational issues in planning </li></ul><ul><li>Mentor and discuss among generati...
Generations: Clientele Discussion <ul><li>How do your services break out generationally?  Do you collect adequate informat...
Marketing <ul><li>A Quick Review of the Marketing Cycle </li></ul><ul><ul><li>Identify your market </li></ul></ul><ul><ul>...
Marketing <ul><li>Boomers coming in the door </li></ul><ul><li>Boomers going out the door </li></ul><ul><li>What happened ...
Marketing <ul><li>MeBranding </li></ul><ul><ul><li>MeBenefits </li></ul></ul><ul><ul><li>MeVolunteering </li></ul></ul><ul...
Marketing <ul><li>Technology </li></ul><ul><ul><li>Adapt technology to fit the generation you’re marketing to </li></ul></...
Marketing <ul><li>Include generational issues in planning </li></ul><ul><li>Mentor and discuss among generations </li></ul...
Marketing: Discussion <ul><li>Should you use the marketing cycle to reevaluate your marketing in light of generational cha...
Generations and Technology <ul><li>Boomers coming in the door </li></ul><ul><li>Boomers going out the door </li></ul><ul><...
Generations and Technology <ul><li>Gen@ likes… </li></ul><ul><ul><li>Texting </li></ul></ul><ul><ul><li>Tech support throu...
Generations and Technology <ul><li>GenX likes… </li></ul><ul><ul><li>Email as primary communication </li></ul></ul><ul><ul...
Generations and Technology <ul><li>Boomers like… </li></ul><ul><ul><li>Talking to a live person on phone </li></ul></ul><u...
Generations and Technology <ul><li>Web sites </li></ul><ul><ul><li>Separate parts of your site (password protection) </li>...
Generations and Technology <ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>Email </li></ul><ul><li>Telephones </li...
Generations and Technology <ul><li>Geek Up </li></ul><ul><li>Subscribe to Nten and TechSoup </li></ul><ul><li>Have a tech ...
Generations and Technology <ul><li>Include generational issues in planning </li></ul><ul><li>Mentor and discuss among gene...
Technology Discussions <ul><li>Do you have an adequate technology cmte on staff? </li></ul><ul><li>Does your technology pl...
Generations and Finance <ul><li>Boomers coming in the door </li></ul><ul><li>Boomers going out the door </li></ul><ul><li>...
Generations and Finance <ul><li>Income and Expenses </li></ul><ul><ul><li>Adapting to generational change affects income <...
Generations and Finance <ul><li>Include generational issues in planning </li></ul><ul><li>Mentor and discuss among generat...
Generations & Finance: Discussions <ul><li>How are you preparing for the retirement of current workers?  </li></ul><ul><li...
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Lenewee County Human Services: Generations

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Slides from the May 2010 presentation to the Lenewee County Human Services Coalition

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Lenewee County Human Services: Generations

  1. 1. GENERATIONS: THE CHALLENGE OF A LIFETIME FOR YOUR NONPROFIT Lenewee Human Services Council Annual Workshop May 13, 2010
  2. 2. The Book <ul><li>Generations: The Challenge of a Lifetime for Your Nonprofit </li></ul><ul><li>Peter C. Brinckerhoff © 2007 </li></ul><ul><li>www.missionbased.com </li></ul><ul><li>Two sections: Where We Are and Where We’re Going </li></ul><ul><li>Discussion questions at the end of each chapter; several worksheets </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  3. 3. Contact Information <ul><li>Ryan Fewins-Bliss </li></ul><ul><li>[email_address] </li></ul><ul><li>517-898-6353 </li></ul><ul><li>Thank you to Robin Grinnell for designing many of the slides. </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  4. 4. Introductions <ul><li>Who am I? </li></ul><ul><li>Who are you? </li></ul><ul><ul><li>Name </li></ul></ul><ul><ul><li>Agency </li></ul></ul><ul><ul><li>Role </li></ul></ul><ul><ul><li>A little about your programming </li></ul></ul><ul><ul><li>A little about your demographics </li></ul></ul>MissionFIRST ~ www.grinnellconsulting.com
  5. 5. The Context <ul><li>Every generation has a unique culture that affects the dynamics of your organization. </li></ul><ul><li>Your ability to understand the generational culture, bridge differences and draw on the strengths of each is crucial to your long-term success. </li></ul><ul><li>Face the brutal facts (a la Jim Collins): it’s all about the Boomers ( for now ). </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  6. 6. The Generations <ul><li>Greatest Generation (1901 – 1924) </li></ul><ul><li>Silent Generation (1925 – 1945) </li></ul><ul><li>Baby Boomers ( 1946 – 1962) </li></ul><ul><li>Generation X (1963-1980) </li></ul><ul><li>Gen@, Gen Y, Millennials, GenMe (1981-2002) </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  7. 7. Greatest Generation (GI Generation) <ul><li>Born: 1904-1924 </li></ul><ul><li>Size in US in 2005: Approx 20 million, but losing thousands of members each month </li></ul><ul><li>Key events: Great Depression, New Deal, World War II, built strongest economy in history, birthed the Baby Boomers </li></ul><ul><li>Key Values: $$ security, patriotism, respect for authority, belief in institutions, selflessness </li></ul><ul><li>Tech Changes: Rural electrification, commercial radio </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  8. 8. Silent Generation <ul><li>Born: 1925 – 1945 </li></ul><ul><li>Size in US in 2005: approx. 30 million </li></ul><ul><li>Key events: children and adolescents of World War II, military draft, Cold War, experienced a long period of social and family stability until Vietnam War and Watergate </li></ul><ul><li>Key Values: loyalty, self-sacrifice, stoicism, faith in institutions, intense patriotism </li></ul><ul><li>Tech changes: private auto owners, early office machines, mass industrialization </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  9. 9. Baby Boomers <ul><li>Born: 1946-1962 </li></ul><ul><li>Size in US in 2005: approx 80 million </li></ul><ul><li>Key events: huge social change, wealthy nation, overindulged by parents; Cold War – world might be snuffed out in a day; 1 st generation in 200 years to rebel their government; nearly all major institutions underwent significant change during adolescence </li></ul><ul><li>Key Values: entitlement, optimism, cynicism about institutions, competition, career, endless youth </li></ul><ul><li>Tech changes: television </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  10. 10. Gen X <ul><li>Born: 1963-1980 </li></ul><ul><li>Size in US in 2005: approx 45 million </li></ul><ul><li>Key events: lived in shadow of the Boomers, “get out of my way!” </li></ul><ul><ul><li>** grew up in the aftermath of the civil rights movement, Kennedy assassinations </li></ul></ul><ul><li>Key Values: Independence, self-reliance, desire for stability, informality, fun </li></ul><ul><li>Tech changes: personal computer, cable TV and video games </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  11. 11. Gen@ <ul><li>Born: 1981-2002 </li></ul><ul><li>Size in US in 2005: approx 75 million – close to Boomers </li></ul><ul><li>Key events: children of Boomers, whole world is high-tech, hard-wired to internet; MORE civic-minded than their parents; diversity in all aspects through educational environment; tech changed they way they learn and work resulting in SUPERB time managers </li></ul><ul><li>Key Values: work-life balance, confidence, social commitment, complete comfort with tech, networking, realism, information </li></ul><ul><li>Tech changes: they are, in all ways, connected </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  12. 12. We’ve Created This <ul><li>It is important to remember that each generation influences and directs the next </li></ul><ul><li>Folks complain about the Baby Boomers, GenX and Gen@ but we created the society that defines the values that shapes the environment in which each generation evolves </li></ul><ul><li>Different is not “bad” </li></ul><ul><li>You have two choices: try to change “them” or try to understand “them.” “They” are not going away. </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  13. 13. Focus <ul><li>Greatest Generation: Tradition, helping others, large-scale valuable change </li></ul><ul><li>Silent Generation: Tradition, loyalty to key issue, value of joint work ethic </li></ul><ul><li>Boomers: value to the team, your need for them, their ability to improve your services, work place is young and cool, public recognition, “you can change the world” </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  14. 14. Focus <ul><li>GenX: their value to the organization, the value of independent thinking, your organization’s focus on work-life balance </li></ul><ul><li>Gen@: good that they and their peers can do; the challenge of doing good and doing it well; need for new perspectives and ideas </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  15. 15. Generational Trends <ul><li>Financial Stress </li></ul><ul><li>Technological Acceleration </li></ul><ul><li>Diversity of Population </li></ul><ul><li>Redefining the Family </li></ul><ul><li>MeBranding </li></ul><ul><li>Work-Life Balance </li></ul><ul><ul><li>While financial stress and technological acceleration are more easy to pinpoint, it is actually WORK-LIFE BALANCE that causes the greatest tension between generations. </li></ul></ul>MissionFIRST ~ www.grinnellconsulting.com
  16. 16. Four Impacts <ul><li>Nonprofits must ride a 15-20 year wave (2005 – 2025) characterized by: </li></ul><ul><li>Boomers coming in the door </li></ul><ul><ul><li>Staff, volunteers, recipients </li></ul></ul><ul><li>Boomers going out the door </li></ul><ul><ul><li>Transition management – board and staff </li></ul></ul><ul><li>What happened to GenX and Gen@? </li></ul><ul><ul><li>If they can’t find you online, they likely won’t come </li></ul></ul><ul><li>The law of unintended consequences will always throw us a curve ball </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  17. 17. Six Big Actions <ul><li>Include generational issues in planning </li></ul><ul><li>Mentor and discuss among generations </li></ul><ul><li>Target market by generation </li></ul><ul><li>Age down </li></ul><ul><li>Meet tech-spectations </li></ul><ul><li>Ask </li></ul><ul><li>Applies to staff, board, volunteers </li></ul><ul><li>and service recipients. </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  18. 18. Generations on Staff <ul><li>Boomers coming in the door </li></ul><ul><li>Boomers going out the door </li></ul><ul><li>What happened to GenX and Gen@? </li></ul><ul><li>The law of unintended consequences </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  19. 19. Generations on Staff <ul><li>Executive Transitions </li></ul><ul><ul><li>Assess the Situation </li></ul></ul><ul><ul><li>Develop a Contingency Plan </li></ul></ul><ul><ul><li>Make sure your Plan includes Retirement Funds for the Executive </li></ul></ul><ul><ul><li>Create or Expand your Leadership Development Program </li></ul></ul><ul><ul><li>Make sure your Board and Key Management Staff are aware of the Plans of the Executive </li></ul></ul><ul><ul><li>When the Executive Goes – Go…at least for a little while </li></ul></ul>MissionFIRST ~ www.grinnellconsulting.com
  20. 20. Generations on Staff <ul><li>Work-Life Balance </li></ul><ul><ul><li>When in comes to work-life balance, everyone is right. </li></ul></ul><ul><ul><li>Just because their work-life balance is right for them, doesn’t mean it’s right for the organization. </li></ul></ul><ul><ul><li>Pay attention to trends and be as flexible as you can. </li></ul></ul>MissionFIRST ~ www.grinnellconsulting.com
  21. 21. Generations on Staff <ul><li>Include generational issues in planning </li></ul><ul><li>Mentor and discuss among generations </li></ul><ul><li>Target market by generation </li></ul><ul><li>Age down </li></ul><ul><li>Meet tech-spectations </li></ul><ul><li>Ask </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  22. 22. Generations on Staff - Discussion <ul><li>What does your staff age breakout look like? How are your generations on staff changing? </li></ul><ul><li>Do you need to collect or update staff satisfaction information? Do you have adequate data on work-life balance? </li></ul><ul><li>How can you establish a mentoring program? Do we have enough staff turnover to merit this investment? </li></ul><ul><li>Do you see intergenerational conflict now? How can you reduce it or prevent it in the future? </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  23. 23. Generations: Board and Volunteers <ul><li>Boomers coming in the door </li></ul><ul><li>Boomers going out the door </li></ul><ul><li>What happened to GenX and Gen@? </li></ul><ul><li>The law of unintended consequences </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  24. 24. Generations: Board and Volunteers <ul><li>Embrace age diversity </li></ul><ul><li>Succession planning for executive and board </li></ul><ul><li>Reexamine the board’s skill set </li></ul><ul><ul><li>Generationally Representative </li></ul></ul><ul><ul><li>Tech Proficient </li></ul></ul><ul><ul><li>Media Savvy </li></ul></ul><ul><ul><li>Willing, Capable Mentors </li></ul></ul>MissionFIRST ~ www.grinnellconsulting.com
  25. 25. Generations: Board and Volunteers <ul><li>Recruiting and Retaining Excellent Board Members of all Generations </li></ul><ul><ul><li>When you think diversity, consider age and generation </li></ul></ul><ul><ul><li>Board Recruitment is Predictable, so plan </li></ul></ul><ul><ul><li>When breaking barriers, recruit more than one member </li></ul></ul>MissionFIRST ~ www.grinnellconsulting.com
  26. 26. Generations: Board and Volunteers <ul><li>Board Mentor Program </li></ul><ul><ul><li>Mentor is appointed to new board members </li></ul></ul><ul><ul><li>Prior to first meeting, mentor meets with new member to go over board packet and talk about flow of meeting </li></ul></ul><ul><ul><li>At first meeting, mentor and new member come in together. Mentor introduces new member to all board members and they sit together. </li></ul></ul><ul><ul><li>After first couple of meetings, mentor calls new member to check in. </li></ul></ul><ul><ul><li>After several meetings, mentor begins to step back </li></ul></ul>MissionFIRST ~ www.grinnellconsulting.com
  27. 27. Generations: Board and Volunteers <ul><li>Recruiting multigenerational volunteers </li></ul><ul><ul><li>Ramp up your website </li></ul></ul><ul><ul><li>Professionalize volunteer management and volunteer positions </li></ul></ul><ul><ul><li>Adapt volunteer plans to fit to Gen@ </li></ul></ul>MissionFIRST ~ www.grinnellconsulting.com
  28. 28. Generations: Board and Volunteers <ul><li>Include generational issues in planning </li></ul><ul><li>Mentor and discuss among generations </li></ul><ul><li>Target market by generation </li></ul><ul><li>Age down </li></ul><ul><li>Meet tech-spectations </li></ul><ul><li>Ask </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  29. 29. Board and Volunteers Discussion <ul><li>Do you have a good age diversity and representation on our board and in your volunteers? </li></ul><ul><li>How can you keep the pipeline of younger volunteers full? Who do you need to outreach to? </li></ul><ul><li>What can be done to accommodate your older board members and volunteers as well as your younger ones? </li></ul><ul><li>What about mentoring on the board? How can you use that with other volunteers…staff? </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  30. 30. Break Time! <ul><li>Let’s take a brief 15-minute break! </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  31. 31. Generations: Clientele <ul><li>Boomers coming in the door </li></ul><ul><li>Boomers going out the door </li></ul><ul><li>What happened to GenX and Gen@? </li></ul><ul><li>The law of unintended consequences </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  32. 32. Generations: Clientele <ul><li>A snapshot of your clientele </li></ul><ul><ul><li>What did your demographics look like 10, 20 years ago? </li></ul></ul><ul><ul><li>What do your demographics look like now? </li></ul></ul><ul><ul><li>What do you expect your demographics to look like 10, 20 years from now? </li></ul></ul><ul><ul><ul><li>What do you base this on? </li></ul></ul></ul><ul><ul><ul><li>Where do you get your forecasting information? </li></ul></ul></ul>MissionFIRST ~ www.grinnellconsulting.com
  33. 33. Generations: Clientele <ul><li>Data collection </li></ul><ul><li>Increase diversity </li></ul><ul><li>Redefining family </li></ul><ul><li>Reconfiguring your service </li></ul><ul><li>MeBranding </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  34. 34. Generations: Clientele <ul><li>Include generational issues in planning </li></ul><ul><li>Mentor and discuss among generations </li></ul><ul><li>Target market by generation </li></ul><ul><li>Age down </li></ul><ul><li>Meet tech-spectations </li></ul><ul><li>Ask </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  35. 35. Generations: Clientele Discussion <ul><li>How do your services break out generationally? Do you collect adequate information to know? </li></ul><ul><li>What’s happening in the population in your community? Is your community aging quickly, getting younger, trading generations? </li></ul><ul><li>What do your service recipients tell you about ways you can improve? </li></ul><ul><li>Are you asking your customers what they want often enough? Too often? In enough ways? Do you listen? </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  36. 36. Marketing <ul><li>A Quick Review of the Marketing Cycle </li></ul><ul><ul><li>Identify your market </li></ul></ul><ul><ul><li>Find out what your market wants </li></ul></ul><ul><ul><li>Develop or amend your service or product </li></ul></ul><ul><ul><li>Set a reasonable price </li></ul></ul><ul><ul><li>Promote and deliver the service or product </li></ul></ul><ul><ul><li>Evaluate </li></ul></ul><ul><ul><li>Start over </li></ul></ul>MissionFIRST ~ www.grinnellconsulting.com
  37. 37. Marketing <ul><li>Boomers coming in the door </li></ul><ul><li>Boomers going out the door </li></ul><ul><li>What happened to GenX and Gen@? </li></ul><ul><li>The law of unintended consequences </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  38. 38. Marketing <ul><li>MeBranding </li></ul><ul><ul><li>MeBenefits </li></ul></ul><ul><ul><li>MeVolunteering </li></ul></ul><ul><ul><li>MeDonations </li></ul></ul><ul><ul><li>MeServices </li></ul></ul><ul><ul><li>MeScheduling </li></ul></ul>MissionFIRST ~ www.grinnellconsulting.com
  39. 39. Marketing <ul><li>Technology </li></ul><ul><ul><li>Adapt technology to fit the generation you’re marketing to </li></ul></ul><ul><ul><li>Use technology to improve access </li></ul></ul><ul><ul><li>Use your technology to collect information and answer questions </li></ul></ul>MissionFIRST ~ www.grinnellconsulting.com
  40. 40. Marketing <ul><li>Include generational issues in planning </li></ul><ul><li>Mentor and discuss among generations </li></ul><ul><li>Target market by generation </li></ul><ul><li>Age down </li></ul><ul><li>Meet tech-spectations </li></ul><ul><li>Ask </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  41. 41. Marketing: Discussion <ul><li>Should you use the marketing cycle to reevaluate your marketing in light of generational change? </li></ul><ul><li>Do you need to look at your target markets again? </li></ul><ul><li>Do you need to reexamine how you get your message across through various technologies to ensure that you are not excluding generations? </li></ul><ul><li>What tech vehicle do you use to ask? Is it working? </li></ul><ul><li>Are you listening to every generation or just asking? </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  42. 42. Generations and Technology <ul><li>Boomers coming in the door </li></ul><ul><li>Boomers going out the door </li></ul><ul><li>What happened to GenX and Gen@? </li></ul><ul><li>The law of unintended consequences </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  43. 43. Generations and Technology <ul><li>Gen@ likes… </li></ul><ul><ul><li>Texting </li></ul></ul><ul><ul><li>Tech support through chat </li></ul></ul><ul><ul><li>Online research </li></ul></ul><ul><ul><li>Social Networking </li></ul></ul><ul><li>Gen@ dislikes… </li></ul><ul><ul><li>Slow response </li></ul></ul><ul><ul><li>Insufficient online info </li></ul></ul><ul><ul><li>Poor web design </li></ul></ul>MissionFIRST ~ www.grinnellconsulting.com
  44. 44. Generations and Technology <ul><li>GenX likes… </li></ul><ul><ul><li>Email as primary communication </li></ul></ul><ul><ul><li>Smart Phones </li></ul></ul><ul><ul><li>Shopping online </li></ul></ul><ul><li>GenX dislikes… </li></ul><ul><ul><li>Lack of response to email </li></ul></ul><ul><ul><li>Lack of availability by email/cell phone </li></ul></ul><ul><ul><li>Insufficient online info </li></ul></ul>MissionFIRST ~ www.grinnellconsulting.com
  45. 45. Generations and Technology <ul><li>Boomers like… </li></ul><ul><ul><li>Talking to a live person on phone </li></ul></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Using search engines – with minimal clicks </li></ul></ul><ul><li>Boomers dislike… </li></ul><ul><ul><li>Spam </li></ul></ul><ul><ul><li>New software/web design </li></ul></ul><ul><ul><li>Everyone having access to all info </li></ul></ul><ul><ul><li>New cell phones with 1,000 features </li></ul></ul>MissionFIRST ~ www.grinnellconsulting.com
  46. 46. Generations and Technology <ul><li>Web sites </li></ul><ul><ul><li>Separate parts of your site (password protection) </li></ul></ul><ul><ul><li>More educational materials </li></ul></ul><ul><ul><li>Donations online via credit card/PayPal </li></ul></ul><ul><ul><li>Capacity to review and comment </li></ul></ul><ul><ul><li>Feedback </li></ul></ul><ul><ul><li>RSS Feeds </li></ul></ul><ul><ul><li>Search </li></ul></ul>MissionFIRST ~ www.grinnellconsulting.com
  47. 47. Generations and Technology <ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>Email </li></ul><ul><li>Telephones </li></ul><ul><li>Social Media </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Share Button </li></ul></ul>MissionFIRST ~ www.grinnellconsulting.com
  48. 48. Generations and Technology <ul><li>Geek Up </li></ul><ul><li>Subscribe to Nten and TechSoup </li></ul><ul><li>Have a tech committee </li></ul><ul><li>Have a tech users’ focus group </li></ul><ul><li>Have a technology plan </li></ul><ul><li>Review and keep tabs on peer orgs </li></ul><ul><li>Don’t forget your printer </li></ul><ul><li>Be diligent about security </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  49. 49. Generations and Technology <ul><li>Include generational issues in planning </li></ul><ul><li>Mentor and discuss among generations </li></ul><ul><li>Target market by generation </li></ul><ul><li>Age down </li></ul><ul><li>Meet tech-spectations </li></ul><ul><li>Ask </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  50. 50. Technology Discussions <ul><li>Do you have an adequate technology cmte on staff? </li></ul><ul><li>Does your technology plan consider generations? </li></ul><ul><li>Do you check your web site for currency and compare to peers? </li></ul><ul><li>Is there a use for podcasts? </li></ul><ul><li>What about blogs? </li></ul><ul><li>Are you sensitive in your use of tech for eyes/ears? </li></ul><ul><li>Do you have an iPod or IM or social media policy? </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  51. 51. Generations and Finance <ul><li>Boomers coming in the door </li></ul><ul><li>Boomers going out the door </li></ul><ul><li>What happened to GenX and Gen@? </li></ul><ul><li>The law of unintended consequences </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  52. 52. Generations and Finance <ul><li>Income and Expenses </li></ul><ul><ul><li>Adapting to generational change affects income </li></ul></ul><ul><ul><li>You may compete with Boomers for gov. funds </li></ul></ul><ul><ul><li>MeBranding is the future </li></ul></ul><ul><ul><li>The Boomers are moving out (or in) with their donations </li></ul></ul><ul><ul><li>Retirement funding for workers of all ages </li></ul></ul><ul><ul><li>Higher salaries for higher educated workers </li></ul></ul><ul><ul><li>Flexible benefits </li></ul></ul><ul><ul><li>Cost of part-time workers </li></ul></ul><ul><ul><li>Fewer full-time workers </li></ul></ul>MissionFIRST ~ www.grinnellconsulting.com
  53. 53. Generations and Finance <ul><li>Include generational issues in planning </li></ul><ul><li>Mentor and discuss among generations </li></ul><ul><li>Target market by generation </li></ul><ul><li>Age down </li></ul><ul><li>Meet tech-spectations </li></ul><ul><li>Ask </li></ul>MissionFIRST ~ www.grinnellconsulting.com
  54. 54. Generations & Finance: Discussions <ul><li>How are you preparing for the retirement of current workers? </li></ul><ul><li>How should you start developing your 10-year financial impact plan? </li></ul><ul><li>Are your benefits flexible enough for Gen@/GenX </li></ul><ul><li>What financial metrics should you use or adjust? </li></ul><ul><li>Should you offer financial planning education for all employees? </li></ul><ul><li>Can you offer any help to younger employees for school debt? </li></ul>MissionFIRST ~ www.grinnellconsulting.com
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