Web Entrepreneurship
while keeping your day job

Introduction
Consulting since 2007
BS in Computer Science & Math
First Webpage: 1994
Started with Rails in 2006 (v1.1.5)
“Entrepreneur” since 2007
Currently an “executive” of 3 companies

Jon Crawford’s
Keys to Web Entrepreneurship
Have good taste.
Have good ideas.
Stop learning so much.
Get quality help.
http://www.vimeo.com/4635843

Introspection

Are You an Entrepreneur?
Goodbye weekends!
This will cost me how much?
Honey, I’ll come to bed around 3AM
You LOST what?
Entrepreneur 15 lbs

Can you hack it?
Day Job Startup
Weekdays Weekdays & Weekends
5 days / week 4 - 6 days / week
9 AM - 6 PM 9 PM - 2 AM
Lunch (1 - 2 PM)

What is your goal?
Quite your day job?
Earn secondary income?
Do you just want to contribute?

What do I bring?
What are you great at?
What is your weaknesses?

Step 1: Prepare

Step 1: Prepare
Getting Real by 37 Signals
Working for Yourself by Attorney
Stephen Fishman
My Startup Life by Ben Casnocha
Good To Great by Jim Collins

Step 1: Prepare
Brainstorm, brainstorm, brainstorm.
Feedback, feedback, feedback.
Seek out advise.
Research competitors.

Find an Need and Fill It!

Step 1: Prepare
Build the Team
Business
Developer
Designer
Marketing
Support
atleast one member must the topic specialist

Step 2: Execute

Have and Memorize the
Evelvator Pitch!

Step 2 : Execute
Setup
Form a corporation.
Get an accountant.
Get a lawyer.
Define responsibilies.
Make sure everyone is on board.

Step 2 : Execute
Generate buzz.
Go live early.
Team communication.
Focus, focus, focus.

Step 2 : Execute
Seeking Investment
Mockups
Basic demo
A solid team
Atleast 10,000 users

Step 3: Grow Your Business

Step 3: Grow your Business
Customer Support!
Marketing, Advertising, & PR.
Build partnerships
Get feedback.

Step 3: Grow your Business
The Holy Hockeystick

Step 3: Grow your Business
The Reality of the Hockeystick

Be Passionate!

Questions?
Ryan Felton
ryanfelton@gmail.com
http://workingwithrails.com/person/8614-ryan-felton
CEO at AisleTen, LLC
CTO at DoLeaf, Inc
CEO at Calculated Combustion, LLC