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Get on the Shopping Engines with Miva Merchant & SingleFeed<br />Presented by     <br />
Agenda<br /><ul><li>Miva Background
Who is SingleFeed?
Why the Shopping Engines are Important
Installing SingleFeed module on Miva Merchant
Demo of SingleFeed integration
Question & Answer</li></li></ul><li>Miva Merchant Background<br />Why we’re working with SingleFeed<br />
Who is SingleFeed?<br />We’re Shopping Engine Experts<br />
SingleFeed Background<br />ComparisonEngines.com started May 2005<br />SingleFeed founded April 2006<br />VC backed<br />H...
Work with Leading Shopping Engines<br />
We‘re Shopping Engine Experts<br /><ul><li>Industry Analyst
First account manager @ Become
Experienced Internet marketers
Physical and Online Retail experience
Google Product Search Partner
This is all we do!</li></li></ul><li>Why the Shopping Engines are important<br />What they do for you<br />
Are the Shopping Engines really for me?<br /><ul><li>Never listed – You have to test or you’ll never know
Listed in the past – Too expensive?  It didn’t work?  Were you tracking?  Were you submitting a quality feed?
Currently listed – Too time consuming?  Poor results?  You’re looking to expand the channel?</li></li></ul><li>Background ...
Data Quality<br /><ul><li>We don’t just suck in and spit out data
Validation & Correction wizard
Strict requirements
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Webinar - Get On The Shopping Engines With Miva Merchant And SingleFeed

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Looking for another online revenue source, or improve your current CSE campaigns? Google Shopping, PriceGrabber, Shopping.com and other Comparison Shopping Engines can drive more shoppers to your site. Millions use these platforms -- every month a stunning one-third of the US internet audience checks a comparison shopping site. What are you doing to get the most from this channel?

Setting up data feeds to the specs of each of these engines is very costly and time consuming without the help of an efficient, automated tool. Recently SingleFeed, a leader in the Data Feed Management & Optimization space, created a Miva Merchant module to make the shopping engines easy to use. SingleFeed takes care of all the data conversion and feed management... all you have to do is set it up and tweak it as you go. Utilize SingleFeed's tracking and reporting, feed optimization and correction tools, and automatic feed submission to grow your business in a cost effective and scalable manner.

Join Miva Merchant President and COO Rick Wilson and SingleFeed and learn the following:
- Why are the shopping engines important
- Setting up your store for shopping engine success
- How to use SingleFeed with your Miva Merchant store
- Data Feed Optimization tips and advice
- Industry best practices from the experts

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Transcript of "Webinar - Get On The Shopping Engines With Miva Merchant And SingleFeed"

  1. 1. Get on the Shopping Engines with Miva Merchant & SingleFeed<br />Presented by <br />
  2. 2. Agenda<br /><ul><li>Miva Background
  3. 3. Who is SingleFeed?
  4. 4. Why the Shopping Engines are Important
  5. 5. Installing SingleFeed module on Miva Merchant
  6. 6. Demo of SingleFeed integration
  7. 7. Question & Answer</li></li></ul><li>Miva Merchant Background<br />Why we’re working with SingleFeed<br />
  8. 8. Who is SingleFeed?<br />We’re Shopping Engine Experts<br />
  9. 9. SingleFeed Background<br />ComparisonEngines.com started May 2005<br />SingleFeed founded April 2006<br />VC backed<br />Hundreds of merchants<br />SMBs -- $200K - $20M/yr in online revenue<br />LoveYourFeed Blog October 2006<br />
  10. 10. Work with Leading Shopping Engines<br />
  11. 11. We‘re Shopping Engine Experts<br /><ul><li>Industry Analyst
  12. 12. First account manager @ Become
  13. 13. Experienced Internet marketers
  14. 14. Physical and Online Retail experience
  15. 15. Google Product Search Partner
  16. 16. This is all we do!</li></li></ul><li>Why the Shopping Engines are important<br />What they do for you<br />
  17. 17. Are the Shopping Engines really for me?<br /><ul><li>Never listed – You have to test or you’ll never know
  18. 18. Listed in the past – Too expensive? It didn’t work? Were you tracking? Were you submitting a quality feed?
  19. 19. Currently listed – Too time consuming? Poor results? You’re looking to expand the channel?</li></li></ul><li>Background on Shopping Engines <br /><ul><li>Tons of traffic</li></ul>Leading shopping engines have 10m+ uniques/month<br />Bing Cashback & Amazon Product Ads growing<br /><ul><li>Dominate organic and paid listings – Live Demo</li></ul>Google OneBox, Yahoo! Shortcuts, etc.<br />CSEs are Better, Stronger, Faster than individual merchants<br />Partnerships – AOL Shopping to CNET to Sears Marketplace<br /><ul><li>Results</li></ul>Shopping Engines can account for 10-20% of revenue <br />IF you put in the effort!<br />
  20. 20. Data Quality<br /><ul><li>We don’t just suck in and spit out data
  21. 21. Validation & Correction wizard
  22. 22. Strict requirements
  23. 23. Categorization
  24. 24. Data Feed Optimization (DFO)</li></ul>Get you live<br />Qualitative optimization<br />Quantitative optimization<br />
  25. 25. Improve Your Feed<br />More Attributes = Better Results<br />Submit more than just required fields.<br />Include UPC, model number, custom attributes.<br />No feed is created equal<br />Don’t use the same file for every engine!<br />Categorization is your friend<br />Each engine has a different taxonomy<br />Submit Feeds Daily<br />Products change price etc,<br />
  26. 26. Already on Google Shopping?<br /><ul><li>Are you already listed?</li></ul>www.google.com/products& type in site:domain(site:www.helmetcity.com)<br /><ul><li> If you aren’t listed you NEED TO BE.
  27. 27. This is a no brainer, don’t miss out on free traffic</li></li></ul><li>SingleFeed Module<br />Configuring your Miva Merchant Store<br />
  28. 28. Quick “Go-Live” Process<br /><ul><li>We cut out the pain of building feeds
  29. 29. Shorter Go-Live with our module
  30. 30. We make sure you get up and running
  31. 31. Scales easy to add more engines
  32. 32. Custom field mapping
  33. 33. No Developers needed!</li></li></ul><li>Real Clients<br /><ul><li>First data feed generated in minutes
  34. 34. No Development resources needed
  35. 35. Auto Install tracking code</li></li></ul><li>Module Demo<br />
  36. 36. Connecting to SingleFeed<br />How to import your feed<br />
  37. 37. SingleFeed Demo<br />
  38. 38. Question & Answer<br />
  39. 39. Contact Us<br />Ryan Douglas – ryan@singlefeed.com<br />Brian Smith – brian@singlefeed.com<br />Rick Wilson – rwilson@mivamerchant.com<br />www.singlefeed.com<br />www.loveyourfeed.com<br />www.comparisonengines.com<br />www.mivamerchant.com<br />
  40. 40. Conclusion<br />Visit our blogs to view the webinar recording<br />www.singlefeed.com/blog<br />www.loveyourfeed.com<br />www.comparisonengines.com<br />blog.mivamerchant.com<br />50% off first month of SingleFeed if you mention this webinar<br />
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