SingleFeed Supports SearchSpringfor Site Search<br />SingleFeed: Brian Smith & Ryan Douglas<br />SearchSpring: Scott Zieli...
Agenda<br /><ul><li>Brief introduction to SingleFeed
Delivering your datafeed
Brief introduction to SearchSpring
Q&A with SingleFeed & SearchSpring</li></ul>WWW.SINGLEFEED.COM<br />
Who is SingleFeed?<br />We’re Shopping Engine Experts<br />
SingleFeed Background<br /><ul><li>ComparisonEngines.com started May 2005
LoveYourFeed.com Blog October 2006
SingleFeed launched February 2007
VC backed – True Ventures, KPG Ventures
Hundreds of merchants
Focus on SMBs ($250K+ in yearly online revenue)
www.GoogleCommerceGuide.com launched June 2010
Facebook App – see FacebookMerchant.com
Lots of experience
First account manager @ Become
Years of internet marketing work – SEO, PPC, Affiliate Programs, etc.
Analyst for the industry, frequent speaker at industry events
Google Merchant Center Partner</li></ul>WWW.SINGLEFEED.COM<br />
Hooking up SearchSpring with SingleFeed<br />Getting your data to SearchSpring<br />
SingleFeed Account Center<br />WWW.SINGLEFEED.COM<br />Activate SearchSpring<br />Just provide your file name and grab the...
SingleFeed Account Center<br />WWW.SINGLEFEED.COM<br />Complete Instructions<br />http://support.singlefeed.com/entries/23...
SearchSpring + Singlefeed<br />
Introductions<br />SearchSpring is developed by B7 Interactive:<br />- E-Commerce Experts (10+ Years)<br />- US Based – Co...
What is “findability”?<br />Findability measures how easy it is for shoppers to find the right items...<br />Good findabil...
What is findability?<br />Okay, so what does good findability look like?<br />Here are the two pillars of good findability...
What is findability?<br />Relevant refinement options shouldn't be limited to search...<br />It should be available across...
Benefits of Good Findability<br />Why optimizing findability is so important for e-tailers...<br />
Why is findability important to e-tailers?<br />First, let's talk about a few key web metrics identified by MarketingSherp...
 60% of merchants find site search optimization to be the second most effective way to boost sales*
 43% of shoppers say the very first thing they do is search for the name of the product or category
 Forrester projects that 47% of online retailer revenue comes from repeat customers</li></ul>Engage Customers<br /><ul><li...
 Provide an interactive shopping experience to keep customers engaged</li></ul>Gain Insight<br /><ul><li> Tap into the voi...
 Gauge demand and identify opportunities
 Better address purchasing, merchandising and customer service</li></ul>Attract New Customers<br /><ul><li> Leverage custo...
 Guide SEM, SEO and paid advertising campaigns</li></li></ul><li>Why is findability important to e-tailers?<br />The perce...
How does findability improve the bottom line?<br />Here's one way: by increasing average <br />order size (qty sold per or...
How does findability improve the bottom line?<br />Shoppers who search exhibit a higher propensity to buy...<br />… typica...
How does findability improve the bottom line?<br />Here's a summary:<br /><ul><li>Increase average order value (revenue pe...
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SingleFeed Supports SearchSpring

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SingleFeed is branching out and now supports several new feed partners, including SearchSpring. In this informational webinar you will learn about the features of SearchSpring and how SingleFeed can deliver a data feed to power on site search functionality.

- How to setup SingleFeed to work with SearchSpring
- Benefits of using a data feed provider to send feeds
- Features of SingleFeed & SearchSpring's technology
- Increase site performance by using an on site search solution

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SingleFeed Supports SearchSpring

  1. 1. SingleFeed Supports SearchSpringfor Site Search<br />SingleFeed: Brian Smith & Ryan Douglas<br />SearchSpring: Scott Zielinski & Dewey Halden<br />
  2. 2. Agenda<br /><ul><li>Brief introduction to SingleFeed
  3. 3. Delivering your datafeed
  4. 4. Brief introduction to SearchSpring
  5. 5. Q&A with SingleFeed & SearchSpring</li></ul>WWW.SINGLEFEED.COM<br />
  6. 6. Who is SingleFeed?<br />We’re Shopping Engine Experts<br />
  7. 7. SingleFeed Background<br /><ul><li>ComparisonEngines.com started May 2005
  8. 8. LoveYourFeed.com Blog October 2006
  9. 9. SingleFeed launched February 2007
  10. 10. VC backed – True Ventures, KPG Ventures
  11. 11. Hundreds of merchants
  12. 12. Focus on SMBs ($250K+ in yearly online revenue)
  13. 13. www.GoogleCommerceGuide.com launched June 2010
  14. 14. Facebook App – see FacebookMerchant.com
  15. 15. Lots of experience
  16. 16. First account manager @ Become
  17. 17. Years of internet marketing work – SEO, PPC, Affiliate Programs, etc.
  18. 18. Analyst for the industry, frequent speaker at industry events
  19. 19. Google Merchant Center Partner</li></ul>WWW.SINGLEFEED.COM<br />
  20. 20. Hooking up SearchSpring with SingleFeed<br />Getting your data to SearchSpring<br />
  21. 21. SingleFeed Account Center<br />WWW.SINGLEFEED.COM<br />Activate SearchSpring<br />Just provide your file name and grab the url<br />
  22. 22. SingleFeed Account Center<br />WWW.SINGLEFEED.COM<br />Complete Instructions<br />http://support.singlefeed.com/entries/233521-searchspring-signup-instructions<br />
  23. 23. SearchSpring + Singlefeed<br />
  24. 24. Introductions<br />SearchSpring is developed by B7 Interactive:<br />- E-Commerce Experts (10+ Years)<br />- US Based – Colorado Springs, CO<br />- Agile and Innovative<br />For B7 Interactive:<br />Scott Zielinski<br />Co-Founder<br />VP, Business Development<br />Dewey Halden<br />Director of Sales<br />Gareth in usual form – well caffeinated and cranking out code on his MacBook!<br />
  25. 25. What is “findability”?<br />Findability measures how easy it is for shoppers to find the right items...<br />Good findability gets shoppers to a specific item when they've made a decision to purchase...<br />It also helps guide them to the best product when there are many options...<br />
  26. 26. What is findability?<br />Okay, so what does good findability look like?<br />Here are the two pillars of good findability:<br /> Relevant Search Results and Relevant Refinement Options<br />
  27. 27. What is findability?<br />Relevant refinement options shouldn't be limited to search...<br />It should be available across the entire store – including category pages.<br />
  28. 28. Benefits of Good Findability<br />Why optimizing findability is so important for e-tailers...<br />
  29. 29. Why is findability important to e-tailers?<br />First, let's talk about a few key web metrics identified by MarketingSherpa...<br /><ul><li>Visitors spend an average of 8 seconds before deciding whether to remain on a website
  30. 30. 60% of merchants find site search optimization to be the second most effective way to boost sales*
  31. 31. 43% of shoppers say the very first thing they do is search for the name of the product or category
  32. 32. Forrester projects that 47% of online retailer revenue comes from repeat customers</li></ul>Engage Customers<br /><ul><li> Answer search queries intelligently
  33. 33. Provide an interactive shopping experience to keep customers engaged</li></ul>Gain Insight<br /><ul><li> Tap into the voice of your customer
  34. 34. Gauge demand and identify opportunities
  35. 35. Better address purchasing, merchandising and customer service</li></ul>Attract New Customers<br /><ul><li> Leverage customer voices to enhance marketing
  36. 36. Guide SEM, SEO and paid advertising campaigns</li></li></ul><li>Why is findability important to e-tailers?<br />The percentage of shoppers who use site search typically range from 10% to 25%,<br />yet that segment can drive 50% or more of sales revenue!<br />Findability via search and faceted navigation has a big impact on revenue!<br />
  37. 37. How does findability improve the bottom line?<br />Here's one way: by increasing average <br />order size (qty sold per order)<br />Here's another: Purchase rate of new <br />visitors (Remember the 8 second window?)<br />
  38. 38. How does findability improve the bottom line?<br />Shoppers who search exhibit a higher propensity to buy...<br />… typically well qualified and very ready to purchase (think “low hanging fruit!”)<br />In order to capitalize on this segment, your search has to work... well!<br />(The graph is straight out of Google Analytics for a e-tailer that routines sees double digit conversion among shoppers that search using SearchSpring – contributing about a 20% lift in overall conversion!)<br />
  39. 39. How does findability improve the bottom line?<br />Here's a summary:<br /><ul><li>Increase average order value (revenue per order)
  40. 40. Improve the purchase rate of first-time visitors
  41. 41. Increase total quantity of items sold
  42. 42. Increase number of unique items sold
  43. 43. Cultivate customer loyalty and repeat business
  44. 44. Increase productivity for in-house sales and marketing staff
  45. 45. Lift conversion and boost sales</li></li></ul><li>Measuring Findability.<br />
  46. 46. Analytics<br />
  47. 47. How are my popular keywords trending?<br />
  48. 48. What are my customers not finding?<br />
  49. 49. Findability Tools<br />“Optimizing the navigation experience”<br />
  50. 50. What do shoppers see?<br />
  51. 51. Autocomplete & “Did you mean?”<br />“Did you mean?”<br />Autocomplete<br />
  52. 52. Side-by-Side Product Comparison<br />
  53. 53. Side-by-Side Product Comparison<br />
  54. 54. Faceted Navigation on Search Results <br />
  55. 55. Faceted Navigation on Category Pages <br />
  56. 56. NEW! <br />AJAX Search & Category Navigation<br />“Now that is slick”<br />
  57. 57. AJAX Search UI<br />
  58. 58. AJAX Search Implementation<br />Incredibly easy integration... <br />Wizard and template based!<br />Just a couple css files and a couple JavaScript files<br />
  59. 59. Automated Signup & Setup Wizard<br />“So easy to get started!”<br />
  60. 60. 1-2-3 Account Wizard<br />Step by step wizard based setup....<br />
  61. 61. SingleFeed Integration<br />Integrated feed support for SingleFeed users...<br />
  62. 62. The End.<br />Call us anytime! (888) 643-9043<br />info@searchspring.net<br />
  63. 63. Question & Answer<br />WWW.SINGLEFEED.COM<br />
  64. 64. Contact Us<br />SingleFeed<br />Ryan Douglas - ryan@singlefeed.com<br />Call us directly: 800-705-8852 x2<br />SearchSpring<br />Scott Zielinski - scott@b7i.com<br />Dewey Halden - dewey@b7interactive.com<br />Call us directly: 888-643-9043<br />WWW.SINGLEFEED.COM<br />
  65. 65. Conclusion<br />Visit our blogs to view the webinar recording<br />www.singlefeed.com/blog<br />www.loveyourfeed.com<br />www.comparisonengines.com<br />www.searchspring.net/blog<br />@singlefeed<br />@SearchSpring<br />WWW.SINGLEFEED.COM<br />

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