Blank Label Inc.           Find Us At: www.BlankLabel.comCorporate Offices: 486 Green Street, Cambridge, MA 02139
Brand Background        2Lookbook4Press7Trunk Shows             8                Page 1
Being at your best does not have to be synonymous withopulent price tags and ostentatious brands. The inspirationfor Blank...
Clients choose house cottons or imported Italian and Japanese specialties. They can customizetheir collar or cuff shape to...
Canali Vest and TrousersBlank Label Mahki French Cuff Shirt ($145)Church’s BroguesMichael Kors TieHermes Cufflinks
Top Left: Blank Label Byron Shirt with         button-down collar and single button cuffs for         a more business casu...
Hart Schaffner Marx SuitBlank Label Papersmith Tie ($95)Brioni Tie
New Classic            Landon   $80                  $145 William               Icebergs  $125                   $80      ...
Ralph               Magnus $145                $115Olaf             Sunshine Coast$115                  $95        Page 8
Springfield            Montpelier   $115                  $115  Boise                Cheyenne  $115                   $115...
S.N.S Herning CaridganBlank Label Maddox Shirt ($145)Canali TieBilly Reid TrousersAllen Edmonds Wingtips
“Stylish, well-constructed, and fit                “Choose collar, cuffs, pocketperfectly.”                               ...
Our events team does beer, bourbon          and Blank Label at select corporate          offices, luxury condos, country  ...
Blank Label Brand Book
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Blank Label Brand Book

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January 2013.

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Blank Label Brand Book

  1. 1. Blank Label Inc. Find Us At: www.BlankLabel.comCorporate Offices: 486 Green Street, Cambridge, MA 02139
  2. 2. Brand Background 2Lookbook4Press7Trunk Shows 8 Page 1
  3. 3. Being at your best does not have to be synonymous withopulent price tags and ostentatious brands. The inspirationfor Blank Label was the realization by bringing togethergenerationally trained taiors in Shanghai, with the simplestand best online custom experience, you could build abespoke destination for the 21st century. The game-changer was by cutting out the costs of brick-and-morterand sales people, one could go direct to the consumer anddeliver a custom luxury at a revolutionary price point. Founded in Boston in 2008 by Fan Bi, the genesis of a custom was informed by the time he spent in London and being inspired by the heritage of custom on Saville Row. Page 2
  4. 4. Clients choose house cottons or imported Italian and Japanese specialties. They can customizetheir collar or cuff shape to have, as an example, a semi-spread collar and french cuff. Embroideryis included gratis. All sizing is fully bespoke, and clients can take a seamless sizing survey askingquestions like their jacket size to fit preference. Shirts are are hand cut, hand stitched and handpressed in Shanghai which has tailoring culture that dates back to the early 1900s. Turnaround isbetween one and four weeks, delivered to your door. Shirts retail from $75 to $165. Page 3
  5. 5. Canali Vest and TrousersBlank Label Mahki French Cuff Shirt ($145)Church’s BroguesMichael Kors TieHermes Cufflinks
  6. 6. Top Left: Blank Label Byron Shirt with button-down collar and single button cuffs for a more business casual tone ($115) Bottom Left: Blank Label Reagan Shirt with club collar and french cuffs to present a formal and established look ($145) Top Right: Blank Label Ira Shirt with mini point collar for a modern sophistication ($145) All shirts are fully bespoke with nine points of custom measurements: Collar, Sleeve, Chest, Midsection, Shoulder, Length, Arm Hole, Bicep, and Cuff.Page 5
  7. 7. Hart Schaffner Marx SuitBlank Label Papersmith Tie ($95)Brioni Tie
  8. 8. New Classic Landon $80 $145 William Icebergs $125 $80 Page 7
  9. 9. Ralph Magnus $145 $115Olaf Sunshine Coast$115 $95 Page 8
  10. 10. Springfield Montpelier $115 $115 Boise Cheyenne $115 $115 Page 9
  11. 11. S.N.S Herning CaridganBlank Label Maddox Shirt ($145)Canali TieBilly Reid TrousersAllen Edmonds Wingtips
  12. 12. “Stylish, well-constructed, and fit “Choose collar, cuffs, pocketperfectly.” ... monogram and labels can be- Washington Post’s Slate Magazine added too.” - MSNBC“Blank Label is making it easyto get that custom-fitted look “Customization at retail prices.”without the expense of hiring a - New York Timestailor.”- American Airlines “A fraction of what sartorialists might pay.”“Consumers can now design their - BusinessWeekown custom dress shirts.”- Huffington Post In the Press M A G A Z I N E Page 11
  13. 13. Our events team does beer, bourbon and Blank Label at select corporate offices, luxury condos, country clubs, high-end gyms, hotels and retail stores. We bring a tailor, stylists and drinks to boot, delivering the online experience in person.Page 12

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