Social Media For Realtors® By: OptimizedRealEstateAgent.Com Ryan M. Covino
Why are you here? To learn how to Blog To learn how to set up a blog What is a blog How to leverage blogging Enhance my website Facebook/Twitter/Linked in I thought I was getting CE Credits
What is a Blog A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog. Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (art blog), photographs (photoblog), videos (video blogging), music (MP3 blog), and audio (podcasting). Microblogging is another type of blogging, featuring very short posts. As of 16 February 2011 (2011 -02-16)[update], there were over 156 million public blogs in existence.
What is a Blog Content Interactive Multi Media Text Photos Podcasts (mp3) Video There is a lot of them
Why Blog Blogging can get you on the first page of Google, Yahoo, Bing and other major search engines. Blogging can establish you as the AUTHORITY Figure in your local market / niche The next slide will tell you why you should be the authority figure….
Why Blog? According to NAR, 93% of House Hunters Start Their Search Online. That was in 2009.
How does this all work Crawling Googlebots (robots or spiders) use an algorithmic process to search all the pages on the Internet. Indexing Process and catalog all webpagesincluding content on page, url, title tag, meta tag and keywords (tags) Serving Results Relevance is key Pagerank (links from other sites) it is telling Google you are important www.google.com/support/webmasters
I am not making this up Wilmington South Boston Medford Cambridge
Implementation So far you should have: Domain name secured Hosting account Forwarded your domain Told your hosting account to “accept your domain” Ready to install Wordpress Let’s do it!
Customizing the Nav Bar About My Properties (link to your MLS, or other IDX provider) For Buyers For Sellers Contact Distressed Whatever you would like (services, restaurants
Categories Categories is how your group your posts. If you are blogging about a restaurant then you would have a restaurant category. Restauarants Local news Reviews Services Open houses
Must Have Plugins and Widgets What is a plugin and a widget? All in one seo pack Subscribe/Connect Follow Widget Twitter Widget Pro Facebook Members Akismet (anti spam) Social Share Buttons
What/When to Blog Consistency is Key – set a date every week . There is always something to blog about, read a newspaper and give your take if you have to. Text Video Pictures Audio You should have all 4!
Inserting Video What to record – You, you going to appt, you going to local bakery, interviewing the local baker. I need a volunteer! Record video (Kodak Zi8, Flip, Built in, Camtasia) Upload to youtube (sign up if you have too, NOW) Title, description (put in blog url (linking)) tag Get Link or HTML code and input into visual editor on Wordpress
Advanced Strategies Facebook Fan Page (no one cares about your new listing) Bring Value to the community Aweber/Mail Chimp (Free Giveaway) Youtube channel Active Rain