Social Media For Realtors®
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Social Media For Realtors®

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Social Media for Today\'s Real Estate Professional

Social Media for Today\'s Real Estate Professional

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  • 1. Social Media For Realtors®
    By: OptimizedRealEstateAgent.Com
    Ryan M. Covino
  • 2. Why are you here?
    To learn how to Blog
    To learn how to set up a blog
    What is a blog
    How to leverage blogging
    Enhance my website
    Facebook/Twitter/Linked in
    I thought I was getting CE Credits
  • 3. What is a Blog
    A blog (a blend of the term web log)[1] is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog.
    Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.[2]
    Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (art blog), photographs (photoblog), videos (video blogging), music (MP3 blog), and audio (podcasting). Microblogging is another type of blogging, featuring very short posts.
    As of 16 February 2011 (2011 -02-16)[update], there were over 156 million public blogs in existence.[3]
  • 4. What is a Blog
    Content
    Interactive
    Multi Media
    Text
    Photos
    Podcasts (mp3)
    Video
    There is a lot of them
  • 5. Why Blog
    Blogging can get you on the first page of Google, Yahoo, Bing and other major search engines.
    Blogging can establish you as the AUTHORITY Figure in your local market / niche
    The next slide will tell you why you should be the authority figure….
  • 6. Why Blog?
    According to NAR, 93% of House Hunters Start Their Search Online.
    That was in 2009.
  • 7. How does this all work
    Crawling
    Googlebots (robots or spiders) use an algorithmic process to search all the pages on the Internet.
    Indexing
    Process and catalog all webpagesincluding content on page, url, title tag, meta tag and keywords (tags)
    Serving Results
    Relevance is key
    Pagerank (links from other sites) it is telling Google you are important
    www.google.com/support/webmasters
  • 8. I am not making this up
    Wilmington
    South Boston
    Medford
    Cambridge
  • 9. Implementation
    So far you should have:
    Domain name secured
    Hosting account
    Forwarded your domain
    Told your hosting account to “accept your domain”
    Ready to install Wordpress
    Let’s do it!
  • 10. Setup
  • 11. Themes to Choose From
    Paid
    Prose
    Thesis
    AgentPress
    Free
    • Rake
    • 12. Anything from Ftthemes.com
    • 13. Google Free Templates
    • 14. There are hundreds of them.
  • Customizing the Nav Bar
    About
    My Properties (link to your MLS, or other IDX provider)
    For Buyers
    For Sellers
    Contact
    Distressed
    Whatever you would like (services, restaurants
  • 15. Categories
    Categories is how your group your posts. If you are blogging about a restaurant then you would have a restaurant category.
    Restauarants
    Local news
    Reviews
    Services
    Open houses
  • 16. Must Have Plugins and Widgets
    What is a plugin and a widget?
    All in one seo pack
    Subscribe/Connect Follow Widget
    Twitter Widget Pro
    Facebook Members
    Akismet (anti spam)
    Social Share Buttons
  • 17. What/When to Blog
    Consistency is Key – set a date every week .
    There is always something to blog about, read a newspaper and give your take if you have to.
    Text
    Video
    Pictures
    Audio
    You should have all 4!
  • 18. Inserting Video
    What to record – You, you going to appt, you going to local bakery, interviewing the local baker.
    I need a volunteer!
    Record video (Kodak Zi8, Flip, Built in, Camtasia)
    Upload to youtube (sign up if you have too, NOW)
    Title, description (put in blog url (linking)) tag
    Get Link or HTML code and input into visual editor on Wordpress
  • 19. Advanced Strategies
    Facebook Fan Page (no one cares about your new listing) Bring Value to the community
    Aweber/Mail Chimp (Free Giveaway)
    Youtube channel
    Active Rain
  • 20. Free Referral Tool
    Who wants to go first?