How Financial Institutions Can Use Social Media to their Advantage

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How Financial Institutions Can Use Social Media to their Advantage

How Financial Institutions Can Use Social Media to their Advantage

  1. 1. How Financial Institutions Can Use Social Media to their Advantage By Ryan Buchanan
  2. 2. <ul><li>Listen </li></ul><ul><ul><li>Google alerts, RSS Readers </li></ul></ul><ul><li>Engage Simple </li></ul><ul><ul><li>Blog (promote Resources), Blog + Social Media Outreach </li></ul></ul><ul><li>Engage Advanced (Expert Position) </li></ul><ul><ul><li>-Online Community </li></ul></ul>Now, More than Ever, Join the Conversation
  3. 3. Listening / Monitoring <ul><li>Key Bank is only Bank on first page: #7 </li></ul><ul><li>Opportunity – No paid search for this term </li></ul>
  4. 4. Google Alerts RSS Reader
  5. 5. Engage Simple
  6. 6. Engage Simple – Be a Resource w/ Minimal Time
  7. 7. Ernst + Young - Facebook <ul><li>E+Y is 4 th most recognized brand online for college grads </li></ul><ul><li>My top 3 social mediums as business person: </li></ul><ul><li>- Facebook </li></ul><ul><li>- LinkedIn </li></ul><ul><li>- Twitter </li></ul>
  8. 8. Zappos - Twitter
  9. 9. Online Community
  10. 10. Online Community - Forums
  11. 11. Online Community – Integrated Blog + SEO
  12. 12. <ul><li>Mine the social web and see what is being said about you </li></ul><ul><li>2. Decide how you can continuously listen and participate </li></ul><ul><li>3. Build a blog + encourage your fans and critics to engage with you on your turf </li></ul><ul><li>4. Address good and bad comments immediately on your blog </li></ul><ul><li>5. Look for opportunities to show customer service excellence </li></ul><ul><li>6. Tell good stories + address negative issues publicly on your own blog </li></ul><ul><li>7. Try to get C-level employees to own social media  </li></ul><ul><li>8. Build tools / widgets that encourage problem solving, savings, good banking practices that can be taken as a widget or tool to other sites/blogs </li></ul>Conclusion

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