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How Financial Institutions Can Use Social Media to their Advantage
 

How Financial Institutions Can Use Social Media to their Advantage

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How Financial Institutions Can Use Social Media to their Advantage

How Financial Institutions Can Use Social Media to their Advantage

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How Financial Institutions Can Use Social Media to their Advantage How Financial Institutions Can Use Social Media to their Advantage Presentation Transcript

  • How Financial Institutions Can Use Social Media to their Advantage By Ryan Buchanan
    • Listen
      • Google alerts, RSS Readers
    • Engage Simple
      • Blog (promote Resources), Blog + Social Media Outreach
    • Engage Advanced (Expert Position)
      • -Online Community
    Now, More than Ever, Join the Conversation
  • Listening / Monitoring
    • Key Bank is only Bank on first page: #7
    • Opportunity – No paid search for this term
  • Google Alerts RSS Reader
  • Engage Simple
  • Engage Simple – Be a Resource w/ Minimal Time
  • Ernst + Young - Facebook
    • E+Y is 4 th most recognized brand online for college grads
    • My top 3 social mediums as business person:
    • - Facebook
    • - LinkedIn
    • - Twitter
  • Zappos - Twitter
  • Online Community
  • Online Community - Forums
  • Online Community – Integrated Blog + SEO
    • Mine the social web and see what is being said about you
    • 2. Decide how you can continuously listen and participate
    • 3. Build a blog + encourage your fans and critics to engage with you on your turf
    • 4. Address good and bad comments immediately on your blog
    • 5. Look for opportunities to show customer service excellence
    • 6. Tell good stories + address negative issues publicly on your own blog
    • 7. Try to get C-level employees to own social media 
    • 8. Build tools / widgets that encourage problem solving, savings, good banking practices that can be taken as a widget or tool to other sites/blogs
    Conclusion