To show a clear path forward for our employees, partners, and clients, our Exec Team + I painted a vivid picture of what the agency was going to look like and the goals we were going to accomplish in the year 2020. This presentation charts eROI's evolution from June 2014 to Dec 2020, staying true to our values throughout the next 6 years but deepening our service offering by driving innovation across email, web, and social.
Our values guide us in all the decisions we make now and in the future: We are one making our partner’s passions our own with boundless curiosity, seeking to inspire and be inspired. In order to serve our partners better, we will continue to grow without sacrificing our commitment to culture.
This Vision presentation takes a stake in the ground with our Big Hairy Audacious Goal (BHAG) of being chosen by Ad Age as top Small Agency of the Year by 2020. To accomplish this, we are going to execute on some big initiatives:
1. 10,000 Why Moments
--We starting collecting marketers and entrepreneurs transformative why moments in 2013, creating a special edition book. We are going to add focus to this effort, by creating a long-term study and explore the American Dream in 2015.
2. eROI will evaluate + choose 1 "venture partner" - a small consumer brand with big potential but small marketing resources
--We put our money where our mouth is by only getting paid if we drive revenue + increase brand equity
3. Drive innovation starting with email marketing first
--Beginning with our 8 email marketing touches over 3 months for the 6 eROI events that we are hosting for Design Week Portland, we are going to re-define how brands and consumers interact with email. There hasn't been true creative innovation in the email medium for a long time. There is opportunity to drive truly immersive experiences in email and eROI will lead this effort.
4. Taking a thought leadership role in evangelizing the value of the Fluid Web
--The Fluid Web is a tech-agnostic approach to the web that removes barriers and enables human communication.
Please take a look at our Vision for 2020 and share your thoughts on where digital marketing campaigns are headed over the next 6 years.