CREATIVE & NON-CREATIVEPRACTITIONERSCarl Sherry & Ryan Broome
Our Chosen 2 Practitioners• The Creative • The ImmitatorSaul Bass
Saul Bass•Born in the Bronx•1920-1996•Graphic designer•Film maker•Best known for his filmposter design and his motionpicture title sequences•Throughout his career hehas worked with some of thegreat Hollywood film makerssuch as; Alfred Hitchcockand Stanley Kubrick.
• Saul Bass often used geometricdesigns using angular shapeswhich made it easy to notice aSaul Bass piece of design•His unique style of designingmade his work original anddifferent to other movie posterdesign at the time.
What makes Saul Bass creative?• Before Bass opening credits were seen to be like the beginning of abook• He saw the opportunity to be creative and produce something new• ‘Generative’ thinking lead Bass to see an answer rather than theanswer• Bass made title sequences part of the film rather than just openingcredits, creating something new and original that people had neverseen before• The freshness and originality of his sequences made people interestedin the title sequence rather than it being something you could miss1940 - Rebeccaits a mad mad mad mad world - Saul Bass
How has he influenced today?• The work of Bass has influenced the way title sequenceshave been created by giving a chance to set a mood forthe film before the scene has even begun.• Bass ended the term ‘Opening credits’ and replaced itwith the term ‘Title sequence’• Without the creativity of Bass and his designs we couldstill be using the old method of opening credits today andwe would not have title sequences like we see in filmssuch as James Bond
Flo RidaPublic ImageEarly 1990’s Late 1990’s Early 2000’sSnoop DoggJa RulePharrell Williams
Music Imitation• Bingo Players – Cry (Just A Little) [1:10 Minutes]• http://www.youtube.com/watch?v=ZBpWdwXzpMk• Flo Rida – I Cry [1:01 Minutes]• http://www.youtube.com/watch?v=OLuWHr6-0YQMay 2011 September 2012
Music Imitation• Avicii – Levels [1:23 Minutes]• http://www.youtube.com/watch?v=_ovdm2yX4MA• Flo Rida – Good Feeling [1:07 Minutes]• http://www.youtube.com/watch?v=3OnnDqH6Wj8March 2011 July 2011
Music Imitation• Eiffel 65 – Blue [0:33 Minutes]• http://www.youtube.com/watch?v=68ugkg9RePc• Flo Rida – Sugar [0:00 Minutes]• http://www.youtube.com/watch?v=QZngWytt72U1998 2008
Statistics• Recognition Started in 2007 with song ‘Low’• Sold over £57 Million+ Records• 2 Grammy Nominations• 5 Top 40 Hit Singles• Released 4 Albums In 5 Years (2008, 2009, 2010, 2012)• Won 16 Other Recognition Awards• Over 830,000,000 YouTube Views