• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Get Found in Google - Intro to SEO
 

Get Found in Google - Intro to SEO

on

  • 431 views

Borrows heavily from Rand Fishkin / SEOMoz. I definitely recommend checking out SEOMoz as a resource.

Borrows heavily from Rand Fishkin / SEOMoz. I definitely recommend checking out SEOMoz as a resource.

Statistics

Views

Total Views
431
Views on SlideShare
428
Embed Views
3

Actions

Likes
0
Downloads
9
Comments
0

1 Embed 3

https://twitter.com 3

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Get Found in Google - Intro to SEO Get Found in Google - Intro to SEO Presentation Transcript

    • Get Found in Google: Intro toSEORyan BednarTutorspree Co-founder@ryanbed
    • Organic vs. Paid SearchOrganicPaid
    • Organic vs. Paid Search90% of Clicks10% of Clicks
    • Click-Through Rates
    • Local ResultsProbably doesn’t get traffic likemost “#1” resultsCompletely different rankingalgorithm than standard searchresults
    • Crawling & IndexingWithout links, theengines might neverfind this page
    • PageRank
    • The Flow of PageRank
    • Algorithmic Ranking Factors
    • Algorithmic Ranking Factors
    • BUILDING ACCESSIBLE SITES
    • Search Friendly URLswww.nationalgeographic.com/animals/african-elephantsSingle domainShallow folder structurewith relevant wordsKeywords in page name,separated by hyphen
    • Search UN-Friendly URLsXyz3.nationalgeographic.com/a/?q=31z&mg=vv7z&sd=8UnnecessarySubdomain Dynamic URLs don’t perform as well asstatic and engines recommend againstmore than two parametersNo keywords in the URL string
    • Title Tags
    • Meta Descriptions
    • Page Copy
    • Image Alt Attributes + Image FilenamesGood keyword usagein the alt tag
    • Anchor Text
    • Duplicate Content & Canonicalization
    • Duplicate Titles & Meta Descriptions
    • Fixing Broken Links & 404s
    • Webmaster Tools (Google)
    • Doing some Keyword Research
    • Predict the Effort Required to Rank Well
    • The Long Tail of Keyword Demand
    • Google Keyword ToolBe Wary ofMatch Typehttps://adwords.google.com/select/KeywordToolExternal
    • Google TrendsNot Very AccurateSign In for Y-Axis Numbers
    • Competitive Keyword ResearchRestrict queryto competitor’sdomain
    • Link Building Strategies
    • #1 - Manual Link Submissions/Requests
    • #2 - Competitive Link Research/Acquisition
    • #3 - Links via Embedded Content
    • #4 - Linkbait & Viral Campaigns
    • #5 - Content, Technology & API Licensing
    • #6 - Partnerships, Exchanges & Trades
    • #7 - Paid Links
    • #8 - Link Reclamation
    • Algorithmic Ranking FactorsYou have to do theseright, before you can dothese right
    • 2013 Recent SEO Changes• “Panda”: Duplicate content penalties are evenmore severe.• “Penguin”: Severe penalties for having toomany exact anchor text links, or for havinglinks from shady sites, paid links• Social signals are even more important!Facebook Likes, Tweets, Google Plus.
    • SEO Resources• Rand Fishkin, SEOMoz (now Moz.com)• Search Engine Land• Matt Cutts Google Webmaster Videos• SEOBook• Search Engine Watch