About I am a certified marketing professional dedicated to digital content creation and optimization using inbound marketing tactics. I have experience managing content and web development, graphic design, and email campaign design and construction. In my current position as Inbound Marketing Specialist at SmartBear Software, I design CTAs, eBook layouts, as well as layouts for white papers, technical articles, success stories and Slideshare presentations. Additionally, I track metrics on A/B tests such as click-through rates, conversions, SuperBox position, ect. While designing A/B tests, I consider copy design, graphic style, button color and copy, and headline copy.