Mobile Marketing / April 2010
by Ryan Peterson
About Me

Seattle + Bellevue
Biz Dev / Marketing / Mobile Strategy @ Übermind
Gadget-obsessed
Apple Fanboy, Does Not Hate ...
Who Are You?


Company?
Projects?
Mobile?
U.S. Mobile Overview
234M age +13 are mobile subscribers
45.4M own smartphones (21% increase from Nov. 09)
    RIM: 42.1% ...
What Are We Doing?
Sent Text Message: 64.0% (1.9)
Used Browser: 29.4% (2.4)
Used Downloaded Apps: 27.5% (1.8)
Played Games...
Web traffic from mobile
  devices accounts for...

     < 1.0%
...of total global web traffic.

                           C...
So, why all the fuss?
The best...
   (camera, book, bank, news, etc.)

    ...is the one that’s with you.
The “with you” factor of our
smartphones makes sacrificing
screen size, speed, etc....


Well, less of a sacrifice.
Mobile Is...
 Always With You
 Always Mostly Connected
 All About Powerful “User Experience”
     Desktop – all about powe...
Which Platforms Matter?




                    Courtesy of Appcelerator
iPhone
Over 85M Units Sold (iPhone & iPod touch)
iPhone: 50M Units




                                            Courtes...
Android
Shipping 60,000 Units / Day
    Droid Sales @ 74 Days: 1.05M
    First Generation iPhone @74 Days: 1M
Multiple Car...
iPad

       First 24 Hours: 1M Apps
       Downloaded
       Today: Over 3.5M Apps
       Downloaded
       450,000 iPads...
Sticky Apps Are...

 1. Delightful       5. Optimized
 2. Innovative       6. Connected
 3. Designed         7. Localized
...
Demo
( apologies if you’re viewing this deck online )
Questions?
 ( you can email me – really )
Thanks!

       Twitter: @ryanapeterson
LinkedIn: linkedin.com/in/ryanapeterson
   Email: rpeterson@ubermind.com
Mobile Marketing Lecture @ UW
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Mobile Marketing Lecture @ UW

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My slide deck from my guest lecture on Mobile Marketing at UW in April of 2010.

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Mobile Marketing Lecture @ UW

  1. 1. Mobile Marketing / April 2010 by Ryan Peterson
  2. 2. About Me Seattle + Bellevue Biz Dev / Marketing / Mobile Strategy @ Übermind Gadget-obsessed Apple Fanboy, Does Not Hate Microsoft Celebrates Simple HTML Edits = Techie, Not Technical
  3. 3. Who Are You? Company? Projects? Mobile?
  4. 4. U.S. Mobile Overview 234M age +13 are mobile subscribers 45.4M own smartphones (21% increase from Nov. 09) RIM: 42.1% (1.3) Apple: 25.4% (-.01) MSFT: 15.1% (-4.0) Google: 9.0% (5.2) Palm: 5.4% (-1.8) Courtesy of ComScore
  5. 5. What Are We Doing? Sent Text Message: 64.0% (1.9) Used Browser: 29.4% (2.4) Used Downloaded Apps: 27.5% (1.8) Played Games: 21.9% (0.5) Accessed Social Networking Site / Blog: 18.0% (2.9) Listened to Music: 13.1% (1.3) Courtesy of ComScore
  6. 6. Web traffic from mobile devices accounts for... < 1.0% ...of total global web traffic. Courtesy of Quantcast
  7. 7. So, why all the fuss?
  8. 8. The best... (camera, book, bank, news, etc.) ...is the one that’s with you.
  9. 9. The “with you” factor of our smartphones makes sacrificing screen size, speed, etc.... Well, less of a sacrifice.
  10. 10. Mobile Is... Always With You Always Mostly Connected All About Powerful “User Experience” Desktop – all about powerful “search” Engaging (Location-based, Accelerometer, etc.) New Ad Opportunities & Interaction Models Desktop – we’re proficient at filtering web ads
  11. 11. Which Platforms Matter? Courtesy of Appcelerator
  12. 12. iPhone Over 85M Units Sold (iPhone & iPod touch) iPhone: 50M Units Courtesy of Inkscape
  13. 13. Android Shipping 60,000 Units / Day Droid Sales @ 74 Days: 1.05M First Generation iPhone @74 Days: 1M Multiple Carriers Open Platform Unique Multitasking Capabilities
  14. 14. iPad First 24 Hours: 1M Apps Downloaded Today: Over 3.5M Apps Downloaded 450,000 iPads Sold 600,000 iBooks Sold
  15. 15. Sticky Apps Are... 1. Delightful 5. Optimized 2. Innovative 6. Connected 3. Designed 7. Localized 4. Integrated
  16. 16. Demo ( apologies if you’re viewing this deck online )
  17. 17. Questions? ( you can email me – really )
  18. 18. Thanks! Twitter: @ryanapeterson LinkedIn: linkedin.com/in/ryanapeterson Email: rpeterson@ubermind.com
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