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Unsucking the Startup

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Starting a small business can be tough. Here's a few thoughts on everything from knowing yourself, to practical tools, to contracts. …

Starting a small business can be tough. Here's a few thoughts on everything from knowing yourself, to practical tools, to contracts.

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  • Transcript

    • 1. Un-Sucking The Start-Up ...and other thoughts for business pioneers
    • 2. 00 Know Thyself‣ introspect‣ success‣ fear / failure‣ be a finisher
    • 3. 01 True Value‣ ideas vs. value‣ know thy market‣ differentiation‣ wait for it...
    • 4. 02 Sales as Advocacy‣ people first‣ money is (not) the object‣ a following‣ emotional brand
    • 5. 03 Growth ThroughIntegrity‣ referral business‣ the speed of web‣ lying is exhausting
    • 6. 04 Hoard Good Advice‣ pursue the wise‣ perspective(s)‣ naysayers‣ left turns
    • 7. 04 Building the Team‣ timing, timing, timing‣ cover your weaknesses first‣ equity vs. salary
    • 8. 04 Systems and Software‣ 90% of less‣ minimize workarounds‣ agility and overhead: use the cloud
    • 9. ‣ CRM ‣ Messaging & ‣ Accounting & ‣ Project Collaboration Billing Management
    • 10. ‣ Full ERP ‣ Email ‣ File Storage & ‣ Online Marketing Backup Meetings
    • 11. ‣ Presentations ‣ Forms and ‣ Blogging & Social Feedback Media
    • 12. 05 Capital is King‣ bootstraps‣ cash ramp ‣ understand sales cycle ‣ operational cycles‣ last resort: vc’s
    • 13. 06 Work/Life‣ always more to do‣ entrepreneur != workaholic‣ productivity of rest
    • 14. 07 Cover Your Butt‣ there will be jerks‣ contract versions‣ moving fast? consistent process
    • 15. 08 Level Up‣ gateway deal‣ tap into network‣ big picture break‣ there is no spoon
    • 16. 09 Spread the Word‣ alternatives to ads‣ mavens‣ search‣ be social‣ pr
    • 17. Thank You ...questions?

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