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Forgetting evaluation

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This is an evaluation of our media product for A2

This is an evaluation of our media product for A2

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  • 1. “Forgetting” Evaluation By Ryan Rheeston
  • 2. Comparison to Real Media Product Film TrailersOur media film trailer first of all used the forms and conventions of real media products because we as a group analysedreal film trailers of the best trailers and we analysed the structure of these trailers so we could see what has to be includedin our film trailer. What we gathered from watching for the structure is that every trailer no matter what genre has to have abeginning to the trailer where the brief story is introduced and the middle section where everything begins to go wrongwhich is key because then the audience know what the character goes up against in a film, finally there is the last sectionthat consists of fast paced montage editing which is where the trailer really begins to grasp the audiences attention. Weused the form of these trailers when we planned out the trailer but before we could do that we had to once again as agroup analyse real film trailers but this time only for our specific genre and sub-genre, in our case it was psychologicalthrillers. When we researched these film trailers we looked at the conventions it contained such as complexness and justthe right amount of fast paced shots but the key thin to have in a psychological thriller is a shot that is intended to crawlunder the audiences skin. Me and my group used these conventions in our film trailer I believe although it was not an easygenre therefore making it an uneasy task we used those conventions well in the shots that we had, of course what we lack isthe budget of a real media product so of course it was not up to the standard of one but it contained the correct structure.If I had to roll the key conventions of film trailers into 3 conventions then I believe it would be the structure, text and musicto a trailer. As mentioned we used the structure convention well enough and broke the trailer down into 3 acts but the textwas necessary because it broke up scenes and highlighted the key scenes that relate to the text, once again we includedthese into our trailer. Finally there is the music which has to be paid attention to as it is one of the most important thins in atrailer because a silent trailer is boring, we found the music very difficult to find as it can be seen from the two drafts thatthere are but the final product was done specifically to build up tempo as the trailer progressed which is what it is meant todo as it signals the change in acts and change of pace to the trailer. Our film trailer possesses all of these conventionsbecause as I said they are key and are used in every professional film trailer out there so it is essential for us to use them.http://www.todayifoundout.com/index.php/2011/08/why-short-movie-advertisement-clips-are-called-trailers/The above link tells about the 3 act structure of film trailers and is shown as proof on the internet and is a relevant source.
  • 3. Comparison to Real Media Product Film TrailersNext our film trailer developed on the forms and conventions of a general psychological thriller trailer bycoming up with unique ideas for the plot of the film and combining them with the typical conventions of apsychological thriller such as darkness, confusion, insanity and many others because there are so many thinsinvolved in it. We took the original conventions and developed on top of them to build them up to a whole newmeaning.There are four screenshots from our film trailer and you can see from each of them how we have developed onthe basic conventions of a psychological thriller. We have stuck to the basic concept of dark weve addedloneliness into the mix and it seemed to fit the bill and it related to nearly all of the second and last act shots.Our group has not developed on the text portion of the trailer because all that we needed was for it match thestyle of the trailer and we accomplished that. And lastly the music in psychological trailers are usually dark andmysterious throughout and show consistency in mysteriousness but we developed on that by going for a moreaction fast paced soundtrack that flowed all of the way through and its pick ups and drops segmented each actto assist with understanding and give warning of when it should be picking up.
  • 4. Comparison to Real Media Product Film Trailers Finally our media film trailer had to challenge the conventions and forms of real media product film trailers, this involved us adding our own little touches into it and it was successfully done, however there is no doubt that a lot of the conventions are similar because it just seems as though they are absolutely essential for this type of genre so we used them. In the pre-production of our film we compared our film trailer to two psychological thrillers ‘Shutter Island’ and ‘Donnie Darko’, these were compared in our logline, because of this we tried to challenge the conventions of these films and create an original idea from it. Both of these films are huge well renowned films and even the film trailers show a lot of good promise. In our trailer we challenged the convention of loneliness and insanity and even confusion to appeal to an audience who would be fans of these two films. Forgetting Film Trailer http://www.youtube.com/watch?v=dwDfCXe1pQs&feature=player_embed ded#! Donnie Darko Film Trailer http://www.youtube.com/watch?v=8wqVHjK2bQs Shutter Island Film Trailer http://www.youtube.com/watch?v=5iaYLCiq5RM There are three links above to the videos of the film trailers for each film there and the comparison between them can be made, it can be seen on ouur trailer that our own unique twist has been added and the trailer doesn’t give too much away compared to the whole plot of the film which attracts audience members.
  • 5. Ancillary TextsFirstly there is an order of production for a film, in my production I have produced a trailer, a poster and amagazine cover. The order of production should be exactly this.Trailer >> Poster >> Magazine CoverThe reason this is effective in my production because the trailer is designed in itself to intrigue the audienceand get their attention so that when they see the poster that comes after it they can pick the key bits ofinformation that they want from it, whereas if the poster was released first then the audience wouldn’t see themeaning of the film and judge properly whether it would be worth their time or not. Finally the magazine coverwhich is a more in depth view to the film such as the directors, release date and other information, this issimply due to the fact that the audience are now aware of the existence of the film and can look more into theproduct. This is effective because with each of the production steps it helps the audience understand the film abit more and they work with each other to give the best possible understanding without actually watching thefilm.All three aspects of the ancillary text relate to each other through details such as font, images, colour etc. Thefont in all three is relatively similar and the images are all of the main character and the colour is dark. Thereason for all these similarities is because it shows a sense of consistency and professionalism helping the mainproduct appeal a lot more.
  • 6. Ancillary TextsThe two images here are images from the poster and the trailer, the effect of using the same image in theposter as the image that is in the trailer is insight to what will appear for definite in the main production.Overall the combination of the main production and the ancillary texts has proven to increase theprofessionalism of the main product and assisted in the promotion of the main product which was the aim. Thetrailer has to do its job in gaining the audiences attention, the poster must contain the minor details to themain production and depending on the genre it must be suitable and finally the magazine cover must be catchyin order to catch the eye of the reader/audience and persuade them to read the magazine on the mainproduction over all of the other competitors out there, that is why we have chosen a well known magazinesuch as ‘Empire’. By going through all of this the main production should prove to be a success.
  • 7. Media Technologies in Construction and ResearchFor the research for main production we used computers and the internet, we used sites such as;• www.imdb.co.uk• www.youtube.comWe used these sites for research as they gave us lists of films that were of our specific genre and we were ableto compare and look for the qualities that our genre needed for example our genre was psychological thrillersin a wide range of films they were complex, dark and mysterious. Of course we took note of these conventionsbut furthermore for help we were able to watch how they were put into use in real movie production trailersand this gave us a lot of insight to the kind of material we needed for our film trailer. Without these websites itwould have been a lot harder to come up with the ideas and observe how they have been used professionally.For the construction of the main production we used apple Macs and the softwares ‘iMovie’, ‘Final Cut’ and‘Adobe Photoshop’. Any other software used was used on a normal computer such as ‘After effects’, thesemedia technologies allowed us to put the trailer together with all of the shots done. The text for the trailer wascreated in iMovie with the effects that were wanted, the opening production logo was created in AdobePhotoshop along with the poster and the magazine cover which were also done in Photoshop, the motion inthe production logo intro was created using after effects and finally the whole thing was put together usingfinal cut express which was the most important and vital software needed for the production and it workedmore than impressively. A video camera was used to shoot all of the shots and these shots had to be kept stillusing a tripod to make the shots look more professional and to restrain shaking of the camera which shows alow level of amateurism.
  • 8. Media Technologies in PlanningIn planning the main production we used storyboards on paper and drew up the story that we were going tofollow and then we used a scanner to scan the storyboards in to post them on the blog and then after that wasdone the images were cropped out using paint shop and then saved. Once the images were saved I couldimport the images into windows movie maker in order to produce the animatic which gave us a motion videoof the idea of the way the trailer should go but of course the images are still so it is only useful for planning butin that case it still worked well as a template because all that needed to be done is to transfer shots fromdrawings into real shots shot using a video camera. This all proved effective because it was a good start to whatwe had to shoot whereas it would of took a little more time if it was all from scratch.http://youtu.be/OYnuvyXJD88
  • 9. Media Technologies in EvaluationIn evaluation of the media production students we post them up to the blog that each student has and once ithas been posted anyone is able to comment on it as well, when the trailer, poster and magazine cover audienceare able to comment and in the evaluation the audiences comments are classed as audience feedback meaningthat the feedback can be used for improvements. The commenting page is very useful because it isnt alwaysnegative feedback it can be positive feedback as well which is just as good because it means that there aresome positive results and there are bits that don’t have to be changed. We also use a video diary entry of amember of an audience that have watched the product and we have asked them questions about it such as“Do you believe it was suitable for the target audience?”, when these questions have been answered we candeduct whether or not the production was success or not in what we were aiming for as a response from theaudience. An example of this relating to the beginning where we planned the genre is in this link;http://www.youtube.com/watch?v=cWRs8Vv4SlM&feature=player_embedded
  • 10. Bibliography• http://youtu.be/OYnuvyXJD88 (accessed 25/02/13)• http://www.youtube.com/watch?v=5iaYLCiq5RM (accessed 25/02/13)• http://www.youtube.com/watch?v=8wqVHjK2bQs (accessed 25/02/13)• http://www.youtube.com/watch?v=dwDfCXe1pQs&feature=player_embedded#! (accessed 25/02/13)• http://www.todayifoundout.com/index.php/2011/08/why-short-movie-advertisement-clips-are-called- trailers/ (accessed 25/02/13)• http://uk.imdb.com/title/tt0246578/?ref_=sr_1 (accessed 25/02/13)• http://uk.imdb.com/title/tt1130884/?ref_=sr_1 (accessed 25/02/13)• http://mediablogs.keshacademy.com/ryanra2blog/ (accessed 25/02/13)• http://uk.imdb.com/genre/thriller (accessed 25/02/13)• http://www.youtube.com/ (accessed 25/02/13)• http://www.slideshare.net/marklavery/how-effective-is-the-combination-of-your-main-product-and- ancillary-texts-3982645 (accessed 25/02/13)