Just have that marketing guy do this</li></ul>All your job responsibilities before the world went social<br />
Hi, How May We Help You?<br />The NMS Strategy<br /><ul><li>Make a pledge on http://www.r-word.org/
Tweet with the hashtag#rword:“I pledged to end the use of the r-word today – can you? http://www.r-word.org/ #rword.”
Join the End the R-Word Facebook Event and Cause Page
Donate your Facebook Status on 3.31: “I’ve pledged to end the R-word at http://r-word.org”
Update your personal Facebook picture with this image.
Participate in an hour-long Tweetchat about the use of the r-word
Watch the videos, rate & favorite: http://www.youtube.com/EndtheRword</li></ul>“I bowled a 129. … It’s like – it was like Special Olympics, or something.” <br />- President Obama<br />March 19<br />The infamous Jay Leno Show gaffe.<br />March 31<br />First National Day of Awareness for R-word Campaign.<br />
Our Strategy<br />Three stages<br />Stage One<br />Leverage the spotlight on Special Olympics thanks to President Obama’s comment to generate conversation and debate about prevailing attitudes and misperceptions of people with intellectual disabilities. This included highlighting the public debate of language reflecting attitude and private higher level asks to the White House. Publicly we were able to equate a dismissive attitude toward our athletes’ abilities with the casual use of the word ‘retard’ which set up our call to action to take the pledge at www.r-word.org on the first national day of awareness, 3.31.09.<br />Stage Two<br />Rinse, wash and repeat. We focused on tracking, reporting, and highlighting all the R-word pledges, blogs posts, online conversations and grassroots action taken on and around the 3.31.09 day of awareness. We also thanked as many supporters as we could which helped to reinforce all the activity that had been taken.<br />Stage Three<br />This is where we began to turn the conversation about the R-word campaign into a broader message about, and an entry point into, Special Olympics. Now that you’ve pledged, here are five things you can do – volunteer locally, hold a youth rally, invite someone with ID to sit at lunch with you in school, coach, play a Unified sport.<br />
Show them the money!<br />Why can’t we do this in-house?<br />Benefits of Partnering with Agency<br /><ul><li> Army of online brand ambassadors
Listen, borrow, copy and craft from others – but don’t be afraid to knock over some sand castles.
Still learning how to keep up with the new fun things to keep Special Olympics updated and relevant</li></li></ul><li>Where did that come from?<br />www.specialolympics.org/EKSDay<br />No. 2 Act.ly petition all-time, accounted for majority of “EKS Acts”<br />
Mirror, mirror on the wall…<br />The lingering after effects<br /><ul><li> Significant spike in follower numbers and traffic referrals around NMS work.
Success breeds more success - creating opportunities for dedicated funding and initiatives
Sharpened skills and by extension the effectiveness of our online brand presence
Raised Special Olympics profile among non-profit peers</li></li></ul><li>Ask and you shall receive…<br />QUESTIONS?<br />