Link Journalism: Curation to increase trust, relevance, brevity and pageviews
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  • {"2":"Vannevar Bush\nAs We May Think, Atlantic, 1945\n"}

Transcript

  • 1. Link Journalism
  • 2. Vannevar Bush: “As We May Think” Atlantic Magazine, 1945
  • 3. Link Journalism “There is a new profession of trail blazers, those who find delight in the task of establishing useful trails through the enormous mass of the common record.” — Vannevar Bush
  • 4. Link Journalism In journalism, good links are  Accurate  Relevant  Specific
  • 5. Link Journalism  Watch out for …  Potentially offensive material   Potentially illegal material    Beheading video of journalist Daniel Pearl Sarah Palin’s inbox on Wikileaks Computer code for cracking DVDs Links that might create a conflict of interest   Amazon associate site for a book review One candidate, but not the other
  • 6. Link Journalism Relevant Links o Only the primary subjects of the story o Not every possible link o Give readers manageable choices
  • 7. Link Journalism Specific Links http://www.microsoft.com/presspass/default.mspx … NOT http://www.microsoft.com
  • 8. Link Journalism Link Destinations o Source material o Full details o Background information
  • 9. Link Journalism Source Materials o Documents (PDFs) o Interviews o Observations o Increase transparency o Help audience hold you accountable
  • 10. Link Journalism Departure Points o Inline o Sidebar o Right o Middle o Bottom
  • 11. Link Journalism Departure Points = News Elements  Who – Link people’s names to biographies.  What – Link verbs to contemporaneous accounts of the event, or to video showing the action.  When – Dates are rarely linked in news stories. One prominent exception is Wikipedia, which links dates to pages that contain milestones that happened on a particular date. For example, http://en.wikipedia.org/wiki/July_8  Where – Location nouns point to maps. Location names link to encyclopedic profiles or demographic data about the location.  Why and How – Rarely provide a noun you can use as link. Use verb as departure point.
  • 12. Link Journalism Departure Points: Using Verbs “The mayor spoke last month at the opening of the new cultural center in downtown Ottumwa.” “The mayor gave a speech last month at the opening of the new cultural center in downtown Ottumwa. ”
  • 13. Link Journalism Inline Departure Points o o o o o No more than 3-5 words in a row No consecutive links Link nouns Link only first instance … … unless the first instance is in the lead. Then only link the second. o Avoid “sea of blue links”
  • 14. Examples  http://www.wired.com/wiredscience/2013/10/lux-dark-matter/  http://www.huffingtonpost.com/2013/10/28/sean-hayes-gay-community-apology_n_4169745.html  http://www.thecrimson.com/article/2013/10/29/william-lee-harvard-corporation/  http://espn.go.com/nba/story/_/id/9901641/patrick-beverley-houston-rockets-set-start-jeremylin-opening-night  http://voiceofsandiego.org/2013/10/29/ambulance-contract-to-stay-private/  http://www.theatlantic.com/health/archive/2013/10/social-connection-makes-a-betterbrain/280934/  http://www.buzzfeed.com/evanmcsan/rand-paul-is-hosting-a-bipartisan-coffee-chat-on-thecapitol  http://www.texastribune.org/2013/10/30/brief-texas-political-news-oct-30-2013/
  • 15. Link Journalism Sidebar Links o Good For... o Pointing to previous coverage of the story o Pointing to different angles on the same story o Pointing to long lists of documents or related tools, such as a database or calculator o Or “unrelated” links…
  • 16. Link Journalism Sidebar Links: Story Related
  • 17. Link Journalism Sidebar Links: Story Related
  • 18. Link Journalism Types of Unrelated Links … o Latest headlines o about same general topic, such as sports, business or politics o across all subjects o Popular content o most e-mailed o most commented
  • 19. Link Journalism Sidebar Links: Section Related
  • 20. Link Journalism Sidebar Links: Section Related
  • 21. Link Journalism Sidebar Links: Section Related
  • 22. Link Journalism Sidebar Links: Popular
  • 23. Link Journalism Sidebar Links: Link Text o a label for the destination page o about three to five words long, often without a verb
  • 24. Link Journalism Sidebar Links: Link Text Sotomayor Overcame Obstacles to Sit on Nation’s Highest Court becomes Biography of Sonja Sotomayor
  • 25. Link Journalism Sidebar Links: Labels Related Coverage • Obama’s Speech: Video | Text • Reaction: Dionne | Brooks • State of the Union Address History
  • 26. Link Journalism Sidebar Links: Labels o Worst Label: “More Information” o Better Label: “Related Links” o Even Better Label: “From the Archives” o Best Label: “Past News Articles”
  • 27. “Find delight in the “Find delight in the task of establishing task of trails through useful establishing usefulenormous through the trails mass of the enormous record.” the common mass of the common record.”