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Lecture About Online News Audience
 

Lecture About Online News Audience

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Introductory lecture to online news writing and editing students at UNC-Chapel Hill. More at http://tinyurl.com/7bkrsr

Introductory lecture to online news writing and editing students at UNC-Chapel Hill. More at http://tinyurl.com/7bkrsr

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Lecture About Online News Audience Lecture About Online News Audience Presentation Transcript

  • The Online News Audience Ryan Thornburg January 2009 www.futureofnews.net | ryan.thornburg@unc.edu
  • Percent of Population Ever Going Online 1995-2007 2007 – 72%
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  • What does the Internet news audience do? Watch news programs or video clips online 54% Listen to newscasts or news items online 40% Have news on a customized Web page like iGoogle 36% Read blogs about politics or current events 36% Read comments about news stories posted by others 32% Look at lists of the most-read, most-emailed or most-blogged stories on news websites 29% Receive email news alerts or summaries 25% Have news items in an RSS reader 12% Post comments about news stories online 11% read news on a social networking site 10% post news on a social networking site 8% have their own blog 8% post photos, video or information about your community to a news site 6% used news-ranking websites such as reddit.com or digg.com 5% posted a story to a news ranking site 2%
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  • Are we trying to reach new audiences? Or reach old audiences in new ways? Reach
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  • Where Do Readers Come From?
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  • Which one is the homepage?
  • Time Users Spend on Each Page
  • A Workday Audience
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  • The Online Reader
    • Arrives at work at 8 a.m.
    • Checks email
    • Checks two or three Web sites
    • Ends up on my site
    • Starts somewhere other than homepage
    • Visits one or two pages
    • Total time anywhere between 15 seconds and three minutes
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  • The Page View Equation
    • Page Views = Unique Visitors x Visits/Visitor x Pages/Visit
  • Unique Visitors
    • Search Engine Optimization
    • Syndication (Yahoo and RSS)
    Repeat Visits
    • Serialized Content (Breaking News)
    • Community
    Deep Visits
    • Email
    • Usability and Navigation
  • Billy Browser and Sally Searcher