Marketing spc

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Marketing spc

  1. 1. MARKETING CSEC SYLLABUS 2008 SECTION 6
  2. 2. WHAT IS A MARKET? THE MARKET SELLER MONEY/PRICE BUYER GOODS/ SERVICE
  3. 3. THE MARKETING RESPONSIBILITIES
  4. 4. THE MARKETING MIX TARGET MARKET PRODUCT PROMOTION PRICE
  5. 5. MARKET RESEARCH
  6. 6. CONSUMER BEHAVIOUR
  7. 7. MARKET STRUCTURES
  8. 9. PRICE DETERMINATION Demand curve Supply curve Equilibrium point QUANTITY
  9. 10. When market is good
  10. 11. When market is bad
  11. 12. PRICING STRATEGIES
  12. 13. WHY PACKAGE THE PRODUCT?
  13. 14. WAYS OF INCREASING SALES
  14. 15. PAYING FOR THE PRODUCT
  15. 16. CONSUMERISM
  16. 17. THE DISTRIBUTION CHAIN
  17. 18. TRANSPORTING THE PRODUCT

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