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Direct Mail & Cross-Media Creative

by Brand / Marketing Director at Canada Post on May 24, 2013

  • 440 views

At Canada Post, we’re rethinking direct mail, its role in the marketing mix and how it supports the broader vision of integrated marketing. The Cross-Media Campus provides training that focuses on ...

At Canada Post, we’re rethinking direct mail, its role in the marketing mix and how it supports the broader vision of integrated marketing. The Cross-Media Campus provides training that focuses on creating powerful synergies between physical, digital, social and traditional media. Learn how to combine direct mail, email, web and other media to increase marketing ROI and effectiveness.

Program Ambassador, Mark Morin is a passionate marketing communications strategist with 30+ years of hands-on experience in creating powerful, effective and results-oriented material for national and international brands. He is also one of Canada’s pioneers in relationship marketing education.
Mark is president of Stratégies Marketing Direct, a relationship marketing agency focused on creating powerful, relevant B2Me marketing campaigns.

Best-in-class principles for high-impact direct mail and integrated cross-media creative.

KEY CONTENT
• How direct mail and cross-media campaigns build the brand while they produce results
• Inspiring examples from around the world
• Most effective creative DM formats
• Best practices in DM and cross-media creative (copy and design)
• Can you do that? Creativity and DM: just how far can you go?

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Direct Mail & Cross-Media Creative Direct Mail & Cross-Media Creative Presentation Transcript