Fixed Mobile Kinds of digital
devices – New Paradigm Characteristics: Shared Big Immersive Always connected Furniture Characteristics: Personal (rarely shared), Smaller/component Incremental customized Intermittent connectivity Social (connects with other devices)
Ubiquitous computing? "Totally ubiquitous computing.
One of the things our grandchildren will find quaintest about us is that we distinguish the digital from the real, the virtual from the real. In the future, that w ill become literally impossible. The distinction between cyberspace and that which isn't cyberspace is going to be unimaginable. There is where they don't have WIFI." - William Gibson Connectivity
Rise of Open Internet standards
leads to the commoditization of software, content management, storage and delivery: Web Standards Widgets A jax SOAP CSS XML RDF RSS ATOM (X)HTML
If technology standards are open
free & ubiquitous, what has value? <ul><li>Information & Data (Raw facts, Metadata, behavioral and contextual data) </li></ul><ul><ul><ul><li>User Experience, Design & Interface </li></ul></ul></ul><ul><ul><ul><li>Live event driven information & content </li></ul></ul></ul>Now What?
Is time forcing information's commoditization?
<ul><li>The shortening window of Now </li></ul><ul><ul><ul><li>Time limits on information limit value of time constrained information </li></ul></ul></ul><ul><ul><ul><li>Twitter is real time search & Information </li></ul></ul></ul>Time
Context <ul><li>Location aware information is
more valuable </li></ul><ul><li>Mobile devices make location awareness more </li></ul><ul><li>important/valuable – and expected </li></ul><ul><ul><ul><li>Google today provides mostly the same </li></ul></ul></ul><ul><ul><ul><li>Answers to everyone </li></ul></ul></ul>Space
Schemas to monetize mobile are
primitive Current: Premium SMS New: Text coupons (with Wap push?) Mobile commerce (phone as oyster card?) Location based marketing New mobile Monetization
Time Out? “ Disconnection is
soon to be a luxury, when everything is connected, devices and networks are aware of you and each other you will crave, the simple solace of isolation” - The resorts of the future will advertise they DON”T have broadband The Future
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