Richard D. Titus Controller, Future Media, Audio and Music & Mobile

The Old paradigm – 1’ 3’ 10’ 1’ 3’ 10’

Fixed Mobile Kinds of digital devices – New Paradigm Characteristics: Shared Big Immersive Always connected Furniture Characteristics: Personal (rarely shared), Smaller/component Incremental customized Intermittent connectivity Social (connects with other devices)

Kinds of digital devices Fixed Mobile

Ubiquitous computing? "Totally ubiquitous computing. One of the things our grandchildren will find quaintest about us is that we distinguish the digital from the real, the virtual from the real. In the future, that w ill become literally impossible. The distinction between cyberspace and that which isn't cyberspace is going to be unimaginable. There is where they don't have WIFI." - William Gibson Connectivity

1’ Cloud Computing 3’ 10’

Cloud Computing

Digitial Data All your data lives in a cloud

IP Everywhere By 2016 80% + media content will be delivered digitally

Rise of Open Internet standards leads to the commoditization of software, content management, storage and delivery: Web Standards Widgets A jax SOAP CSS XML RDF RSS ATOM (X)HTML

If technology standards are open free & ubiquitous, what has value? Information & Data (Raw facts, Metadata, behavioral and contextual data) User Experience, Design & Interface Live event driven information & content Now What?

Information & Data (Raw facts, Metadata, behavioral and contextual data)

User Experience, Design & Interface

Live event driven information & content

With the rapid commoditization of technology into open standards, User Experience becomes the only differentiator Audiences

Events Events become the only TRUE premium content!

Consumptive Behaviors Mutate TV used to be scheduled consumption Radio often was background consumption Today consumers use them interchangeably Digital Media

TV used to be scheduled consumption

Radio often was background consumption

Today consumers use them interchangeably

Consumptive Behaviors Mutate Passive active line is becoming blurry On-demand vs live barriers disappear for most content. Time Shifting vs place shifting Digital Media

Mobile iPlayer

Devices

TV Web & Mobile

Page Views: Mobile browser and Mobile iPlayer

Is time forcing information's commoditization? The shortening window of Now Time limits on information limit value of time constrained information Twitter is real time search & Information Time

The shortening window of Now

Time limits on information limit value of time constrained information

Twitter is real time search & Information

Context Location aware information is more valuable Mobile devices make location awareness more important/valuable – and expected Google today provides mostly the same Answers to everyone Space

Location aware information is more valuable

Mobile devices make location awareness more

important/valuable – and expected

Google today provides mostly the same

Answers to everyone

There are only 3 ways to monetize content & services Subscriptions Transactions Sponsorship Revenue

Schemas to monetize mobile are primitive Current: Premium SMS New: Text coupons (with Wap push?) Mobile commerce (phone as oyster card?) Location based marketing New mobile Monetization

Time Out? “ Disconnection is soon to be a luxury, when everything is connected, devices and networks are aware of you and each other you will crave, the simple solace of isolation” - The resorts of the future will advertise they DON”T have broadband The Future