10 question for defining marketing for 21st century chapter 1
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10 question for defining marketing for 21st century chapter 1

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10 question for defining marketing for 21st century chapter 1 10 question for defining marketing for 21st century chapter 1 Presentation Transcript

  • 1. What does “wants” and“buying power” results into? a. Need b. Satisfaction c. Necessity d. Demand e. Require
  • Core Marketing ConceptsNeeds, wants, and demandsTarget markets, positioning, segmentationOfferings and brandsValue and satisfactionMarketing ChannelsSupply ChainCompetitionMarketing Environment
  • DemandThis is the wants for specific product backed byan ability to pay View slide
  • 1. What does “wants” and“buying power” results into? a. Need b. Satisfaction c. Necessity d. Demand e. Require View slide
  • science of choosing target markets and getting, keeping, and growinga. customers. Brand Managementb. Marketing Managementc. Financial Managementd. Supply Chain Managemente. None of the above
  • Marketing ManagementMarketing Management is the art and science ofchoosing target markets andgetting, keeping, and growing customers throughcreating, delivering, and communicating superiorcustomer value.
  • science of choosing target markets and getting, keeping, and growinga. customers. Brand Managementb. Marketing Managementc. Financial Managementd. Supply Chain Managemente. None of the above
  • 3. Sales force is part of what Marketing Mix?a. Placeb. Productc. Priced. Promotione. None of the above
  • To acquire the right people in promoting or selling of your product ispart of Promotion.
  • 3. Sales force is part of what Marketing Mix?a. Placeb. Productc. Priced. Promotione. None of the above
  • 4. Extending warranties for goods is part of what Marketing Mix?a. Placeb. Pricec. Productd. Promotione. None of the above
  • Warranties is under Product
  • 4. Extending warranties for goods is part of what Marketing Mix?a. Placeb. Pricec. Productd. Promotione. None of the above
  • 5. What type of marketing does a Human Resource Department execute ina. company? Relationship Marketingb. Social Responsible Marketingc. Internal Marketingd. Integrated Marketinge. Integral Marketing
  • Internal Marketing is the task of hiring, training, and motivatingable employees who want to serve customers well
  • 5. The task of hiring, training, and motivating able employees who want toa. serve customers well Relationship Marketingb. Social Responsible Marketingc. Internal Marketingd. Integrated Marketinge. Integral Marketing
  • 6. What is not included in 5 types of needs?a. Secret needsb. Delight needsc. Real needsd. Custom needse. Unstated needs
  • 5 types of needsa. Stated needsb. Real needsc. Unstated needsd. Delight needse. Secret needs
  • 6. What is not included in 5 types of needs?a. Secret needsb. Delight needsc. Real needsd. Custom needse. Unstated needs
  • 7. What is not a part of the Marketing Management Tasks?a. Build strong brandsb. Shape market offeringsc. Develop market strategies and plansd. Increase customer’s buying powere. Shape market offerings
  • Marketing Management TasksDevelop market strategies and plansCapture marketing insightsConnect with customersBuild strong brandsShape market offeringsDeliver valueCommunicate valueCreate long term growth
  • 7. What is not a part of the Marketing Management Tasks?a. Build strong brandsb. Shape market offeringsc. Develop market strategies and plansd. Increase customer’s buying powere. Shape market offerings
  • 8. Where does goods and services from a manufacturer market goes before theconsumer market based on the Structureof Flows in Modern Exchange Economy?a. Government Marketb. Resource Marketc. Intermediary Marketd. Middle Markete. None of above
  • 8. Where does goods and services from a manufacturer market goes before theconsumer market based on the Structureof Flows in Modern Exchange Economy?a. Government Marketb. Resource Marketc. Intermediary Marketd. Middle Markete. None of above
  • 9. All are company orientations except for?a. Distributionb. Productionc. Productd. Sellinge. Marketing
  • Types of Company OrientationProductionSellingProductMarketing
  • 9. All are company orientations except for?a. Distributionb. Productionc. Productd. Sellinge. Marketing
  • 10. An amplified voice to influence public opinion is a part of ______?a. Functions of CMOsb. New consumer capabilitiesc. Improving CMOs successd. Demand statese. Marketing Management tasks
  • New Consumer CapabilitiesA substantial increase in buying powerA greater variety of available goods and servicesA great amount of information about practicallyanythingGreater ease in interacting and placing andreceiving ordersAn ability to compare notes on products andservicesAn amplified voice to influence public opinion
  • 10. An amplified voice to influence public opinion is a part of ______?a. Functions of CMOsb. New consumer capabilitiesc. Improving CMOs successd. Demand statese. Marketing Management tasks