1. What does “wants” and“buying power” results into?      a.   Need      b.   Satisfaction      c.   Necessity      d.   D...
Core Marketing ConceptsNeeds, wants, and demandsTarget markets, positioning, segmentationOfferings and brandsValue and sat...
DemandThis is the wants for specific product backed byan ability to pay
1. What does “wants” and“buying power” results into?      a.   Need      b.   Satisfaction      c.   Necessity      d.   D...
science of choosing target                 markets and     getting, keeping, and growinga.                  customers.    ...
Marketing ManagementMarketing Management is the art and science ofchoosing target markets andgetting, keeping, and growing...
science of choosing target                 markets and      getting, keeping, and growinga.                customers.     ...
3. Sales force is part of what            Marketing Mix?a.    Placeb.    Productc.    Priced.    Promotione.    None of th...
To acquire the right people in promoting or selling of your product ispart of Promotion.
3. Sales force is part of what            Marketing Mix?a.    Placeb.    Productc.    Priced. Promotione.    None of the a...
4. Extending warranties for        goods is part of what           Marketing Mix?a.   Placeb.   Pricec.   Productd.   Prom...
Warranties is under Product
4. Extending warranties for        goods is part of what           Marketing Mix?a.   Placeb.   Pricec.   Productd.   Prom...
5. What type of marketing         does a Human Resource            Department execute ina.                     company?   ...
Internal Marketing is the task of  hiring, training, and motivatingable employees who want to serve           customers well
5. The task of     hiring, training, and motivating      able employees who want toa.             serve customers well    ...
6. What is not included in 5          types of needs?a.   Secret needsb.   Delight needsc.   Real needsd.   Custom needse....
5 types of needsa.   Stated needsb.   Real needsc.   Unstated needsd.   Delight needse.   Secret needs
6. What is not included in 5          types of needs?a.   Secret needsb.   Delight needsc.   Real needsd. Custom needse.  ...
7. What is not a part of the      Marketing Management               Tasks?a.   Build strong brandsb.   Shape market offer...
Marketing Management        TasksDevelop market strategies and plansCapture marketing insightsConnect with customersBuild ...
7. What is not a part of the      Marketing Management               Tasks?a.   Build strong brandsb.   Shape market offer...
8. Where does goods and services from a manufacturer market goes before theconsumer market based on the Structureof Flows ...
8. Where does goods and services from a manufacturer market goes before theconsumer market based on the Structureof Flows ...
9. All are company orientations           except for?a.   Distributionb.   Productionc.   Productd.   Sellinge.   Marketing
Types of Company        OrientationProductionSellingProductMarketing
9. All are company orientations           except for?a.   Distributionb.   Productionc.   Productd.   Sellinge.   Marketing
10. An amplified voice to  influence public opinion is       a part of ______?a. Functions of CMOsb. New consumer capabili...
New Consumer         CapabilitiesA substantial increase in buying powerA greater variety of available goods and servicesA ...
10. An amplified voice to  influence public opinion is       a part of ______?a. Functions of CMOsb. New consumer capabili...
10 question for defining marketing for 21st century chapter 1
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10 question for defining marketing for 21st century chapter 1

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10 question for defining marketing for 21st century chapter 1

  1. 1. 1. What does “wants” and“buying power” results into? a. Need b. Satisfaction c. Necessity d. Demand e. Require
  2. 2. Core Marketing ConceptsNeeds, wants, and demandsTarget markets, positioning, segmentationOfferings and brandsValue and satisfactionMarketing ChannelsSupply ChainCompetitionMarketing Environment
  3. 3. DemandThis is the wants for specific product backed byan ability to pay
  4. 4. 1. What does “wants” and“buying power” results into? a. Need b. Satisfaction c. Necessity d. Demand e. Require
  5. 5. science of choosing target markets and getting, keeping, and growinga. customers. Brand Managementb. Marketing Managementc. Financial Managementd. Supply Chain Managemente. None of the above
  6. 6. Marketing ManagementMarketing Management is the art and science ofchoosing target markets andgetting, keeping, and growing customers throughcreating, delivering, and communicating superiorcustomer value.
  7. 7. science of choosing target markets and getting, keeping, and growinga. customers. Brand Managementb. Marketing Managementc. Financial Managementd. Supply Chain Managemente. None of the above
  8. 8. 3. Sales force is part of what Marketing Mix?a. Placeb. Productc. Priced. Promotione. None of the above
  9. 9. To acquire the right people in promoting or selling of your product ispart of Promotion.
  10. 10. 3. Sales force is part of what Marketing Mix?a. Placeb. Productc. Priced. Promotione. None of the above
  11. 11. 4. Extending warranties for goods is part of what Marketing Mix?a. Placeb. Pricec. Productd. Promotione. None of the above
  12. 12. Warranties is under Product
  13. 13. 4. Extending warranties for goods is part of what Marketing Mix?a. Placeb. Pricec. Productd. Promotione. None of the above
  14. 14. 5. What type of marketing does a Human Resource Department execute ina. company? Relationship Marketingb. Social Responsible Marketingc. Internal Marketingd. Integrated Marketinge. Integral Marketing
  15. 15. Internal Marketing is the task of hiring, training, and motivatingable employees who want to serve customers well
  16. 16. 5. The task of hiring, training, and motivating able employees who want toa. serve customers well Relationship Marketingb. Social Responsible Marketingc. Internal Marketingd. Integrated Marketinge. Integral Marketing
  17. 17. 6. What is not included in 5 types of needs?a. Secret needsb. Delight needsc. Real needsd. Custom needse. Unstated needs
  18. 18. 5 types of needsa. Stated needsb. Real needsc. Unstated needsd. Delight needse. Secret needs
  19. 19. 6. What is not included in 5 types of needs?a. Secret needsb. Delight needsc. Real needsd. Custom needse. Unstated needs
  20. 20. 7. What is not a part of the Marketing Management Tasks?a. Build strong brandsb. Shape market offeringsc. Develop market strategies and plansd. Increase customer’s buying powere. Shape market offerings
  21. 21. Marketing Management TasksDevelop market strategies and plansCapture marketing insightsConnect with customersBuild strong brandsShape market offeringsDeliver valueCommunicate valueCreate long term growth
  22. 22. 7. What is not a part of the Marketing Management Tasks?a. Build strong brandsb. Shape market offeringsc. Develop market strategies and plansd. Increase customer’s buying powere. Shape market offerings
  23. 23. 8. Where does goods and services from a manufacturer market goes before theconsumer market based on the Structureof Flows in Modern Exchange Economy?a. Government Marketb. Resource Marketc. Intermediary Marketd. Middle Markete. None of above
  24. 24. 8. Where does goods and services from a manufacturer market goes before theconsumer market based on the Structureof Flows in Modern Exchange Economy?a. Government Marketb. Resource Marketc. Intermediary Marketd. Middle Markete. None of above
  25. 25. 9. All are company orientations except for?a. Distributionb. Productionc. Productd. Sellinge. Marketing
  26. 26. Types of Company OrientationProductionSellingProductMarketing
  27. 27. 9. All are company orientations except for?a. Distributionb. Productionc. Productd. Sellinge. Marketing
  28. 28. 10. An amplified voice to influence public opinion is a part of ______?a. Functions of CMOsb. New consumer capabilitiesc. Improving CMOs successd. Demand statese. Marketing Management tasks
  29. 29. New Consumer CapabilitiesA substantial increase in buying powerA greater variety of available goods and servicesA great amount of information about practicallyanythingGreater ease in interacting and placing andreceiving ordersAn ability to compare notes on products andservicesAn amplified voice to influence public opinion
  30. 30. 10. An amplified voice to influence public opinion is a part of ______?a. Functions of CMOsb. New consumer capabilitiesc. Improving CMOs successd. Demand statese. Marketing Management tasks

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