Chapter 8 Sections 1 & 2 (Public Opinion)
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Chapter 8 Sections 1 & 2 (Public Opinion)

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Chapter 8 Sections 1 & 2 (Public Opinion) Presentation Transcript

  • 1. Public Opinion Chapter 8 Sections 1 & 2
  • 2. What is Public Opinion?
    • Attitudes held by a significant number of people on matters of government and politics
      • Complex collection of many different people
      • Many different “publics”
      • Relates to views only on public affairs
  • 3. Formation of Public Opinion
    • No one’s born with political attitudes—they’re learned through “political socialization”
      • Family
      • School
      • Mass Media
      • Peer groups
      • Opinion leaders
      • Historic Events
  • 4. Opinion leaders
  • 5. Measuring Public Opinion
    • Elections—accurate measure?
    • Media—mirror or molder?
    • Scientific Polls—technique started by George Gallup
      • Polling organizations: Gallup, Zogby, Rasmussen
      • Most major media organizations partner with these groups to conduct polls
  • 6. The Polling Process
    • Define the “Universe.”
    • Construct a “sample.”
    • Prepare valid questions.
    • Select and control how the poll will be taken.
    • Analyze and report findings to public.
  • 7. Words Matter
    • How you ask often determines the answer.
    • Questions should measure opinion, not shape it.
  • 8. Frank Luntz— Words that Work
    • Do you support the “Estate Tax?”
    • vs.
    • Do you support the “Death Tax?”
    • Do you support privatizing social security?
    • vs.
    • Do you support personalizing social security?
  • 9. The Political Spectrum
    • Where do you fall?