Social Media at Georgetown - Nov. 2012 Overview

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An overview of social media content strategy at Georgetown.

An overview of social media content strategy at Georgetown.

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  • The three key principles of using embracing social media at Georgetown: connect with and educate our community by creating interesting and inspiring content that tells the Georgetown story.
  • Conversations about “Georgetown University” will happen with our without our participation.Our goal is to foster and empower a community that collectively tells the Georgetown story. We strive to meet this community where they are online and invite collaboration and participation.
  • Over the past two years we have worked hard create and implement a thoughtful social media strategy. The growth is proof that we’re on to something!As of Monday, October 22: 43,821 FB fans, 14,562 Twitter followers.
  • This one can come out to save time.

Transcript

  • 1. Social Media @ Georgetown Engaging the Hoya community onlineCollectively telling the Georgetown story
  • 2. Roadmap for Today1.Why social media is important to Georgetown2.The social media community we foster3.Best practices for social platforms4.The “Social Media Working Group”
  • 3. #Connect #Create #Educate @Georgetown Social media helps GU connect with and educate our community by creating interesting and inspiring content that tells the Georgetown story. • We want to inspire everyone at the university to use social communication and collaboration tools in a creative, strategic and professional manner.why social media is important to GU
  • 4. The Conversation Online is Already Happeningwhy social media is important to GU
  • 5. When You Feed the „Beast‟… Since October 2010: 150% increase in Facebook fans. 370% increase in Twitter followers.the social media community we foster
  • 6. Pick the Right PlatformGOAL: make our social media profiles a value-added part of our followers‟ daily informationgathering.There are a lot of tools to chose from. Focus ondoing a few well but be open to experimentation.the social media community we foster
  • 7. Facebook Create content that is easily shared How we are using it: • Posting stories from homepage (more visually) • Communicating with currentfacebook.com/georgetownuniv students, alumni and GU community about campus news/updates. • Using photos and videos to give a window into campus life. best practices
  • 8. TwitterKeep it laid back and conversational How we are using it: • Highlight news stories from Georgetown.edu homepage • Provide details on high-level events Twitter.com/Georgetown • Share pictures and videos of timely/interesting events on campus • Ask for feedback on new channels of communicationbest practices
  • 9. Flickr • Share images of GU‟s campuses – community free to use as they wish. • Use Flickr to share on Twitter – shows no. of views.flickr.com/georgetownuniversity • Feeds automatically to GU mobile app. best practices
  • 10. Collaborating on Social Media @ GU We‟ve developed a working group of staff across main, law and med campuses who manage social media: …aims to foster a collaborate and strategic approach to the use of social media at Georgetown by bringing together a diverse set of people from across the university to discuss best practices and find new ways to tell the Georgetown story.the social media working group
  • 11. SMWG Successes Final Four Google+ Hangout_the social media working group
  • 12. Facebook: Georgetown University Twitter: @Georgetown Flickr: GeorgetownUniversity Foursquare: Georgetown Pinterest: GeorgetownU georgetown.edu/connect