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User Centered Design | BA World Conference
 

User Centered Design | BA World Conference

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  • How to bring Business Analysis, User Experience and Development together
  • UX/Business Analysts/Developers Uni
  • How the industry evolved
  • Developers/Ship
  • Business ANALYSTs/Developers/Ship
  • Business ANALYSTs/Developers/Designers/QA/Users/Ship
  • BA as Babysitter
  • Tension/Stereotype
  • Why Developers Hate Designers
  • No understanding of execution
  • Overly concerned about Fancy Fonts
  • Just throw it over the wall
  • That should be easy, right?
  • You’re just a Code Monkey!
  • Why Designers Hate Developers
  • Use tables for layout
  • Break Design Guidelines
  • Over Complicated functionality
  • But it’s not in the requirements!
  • Make it pretty
  • Both have the same goal: Create great user experiences
  • User Centered Process
  • Wall between the product design and the Experience DesignHere’s the product, now make it workHere’s the product, now make it meaningful for people
  • Involve the designer earlier in the processBringing the user into processSpend more time collaborating between teams
  • Roles are overlapping disciplinesCollaboration builds a language that each of the teams can useUnified Teams = Unified Process
  • Understanding of each others roles/ownershipRespect outside inputViability (What will sustain a business?)Desirability (What do people need?)Capability (Can we build it?)
  • ANALYSTsBusiness ModelFundingIncome/Expense ProjectionsBusiness PlanMarketing PlanLaunch PlanDistribution Plan
  • DevelopersTechnology ModelCore TechnologiesBuild vs. BuyTechnology PlanEngineering ScheduleEngineering Spec
  • DesignersUser ModelMotivationsBehaviorsAttitudes & AptitudesProduct DesignDesign ScheduleForm and Behavior
  • UX Process/AgileUnified Experience = Unified ProcessProject PlanWhat are the business needsWhat’s the problem we are trying to solveResearchQuick & DirtyA few intervals/Not As well informedComprehensive50+ Contextual Interview around the world RequirementsUser ScenariosFrameworkWhat might we doRoughly, what’s the directionTechnical FeasibilityData Model, Content, NavigationFEEDBACK: SMEs, Users & StakeholdersDesign RefinementBrandIterative DesignUsability StudiesSupportIterate to a full design spec
  • Research (BA/UX)Stakeholder InterviewUser InterviewsContextual interviewsBorrowed by Ethnographic1hr – 90 mins2-3 team membersBA/UX in each interviewLook for Different Things
  • AEIOU (Activities, Environments, Interactions, Objects, Users)EnvironmentalEmotionalHow to know when you’ve done enough researchCan predict what people are going to sayPredict what they are going to say
  • Modeling (BA/UX)Turning Data into InformationSomething to refer to through the lifecycle of the productAnswers why did we make that decisionDocument to communicate to stakeholders to understand usersHelpful to involve people to make decisions and build consensus1 day to 1 week4 solid days of interviewing = 1 day of doc creationBA – WorkflowDo people approach problems in a similar/different wayUX – IA hatTaxonomies, categories How do different people use the same data differentlyAtomsTasks, Goals, Emotions
  • Modeling (UX)Turning Data into InformationClusters user dataCreate personasBehavioral/Usage patterns from researchGroup people based upon similar patternsDifferent than grouping people based upon role (UML)Behavioral/Goal OrientedEmotionalPhysical EnvironmentFocus on End GoalsWhat does the persona hope to accomplishHow does the persona want to feel
  • Requirements (BA/UX/DEV)ScenariosEnvisioned future of the productWhat would it be like to use the productFlow, CapabilitiesSeveral Scenarios per personaHigh Level StoriesTechnology/Widget AgnosticLow resolution view of what’s happening on the screenRegulationsCompetitive IssuesConversation between user & the productAGILENOT USER STORIESBreak functionality into small pieces/tasksScenarios communicate contextWhy a user is logging inScenarios are discussion tool
  • Design RequirementsMoodboardsHow people want to feel about their product or serviceCan feeGet agreement on what the product is trying to sayStops “I don’t like blue” arguments Did we agree the product is Conservation, Calm, TrustedBank example - Security
  • What could we do?Divergent
  • WireframesFocus on Structure & FlowNot distracted by visual treatmentPosture & PlatformReview with developersReview with stakeholdersSketches to High Resolution Wires (Iterate)
  • PrototypingFeasibility AssessmentCan we make this work
  • Detailed Design (UX)Design VisionDefining what the design language from mood boardConcept to Detailed DesignWorking through to a full design spec
  • Support (BA/UX/DEV)Something always come up
  • Takes a lot of project managementUnified experience for users, collaborating experience for the team
  • UX/Business Analysts/Developers Uni
  • Support (BA/UX/DEV)
  • Happiness

User Centered Design | BA World Conference User Centered Design | BA World Conference Presentation Transcript

  • Thing we want you to know
    History of Software Design
    Why/How That’s Created Conflict
    How BA, Dev & UX can work together
  • DEVELOPERS
  • ANALYSTS
    DEVELOPERS
  • ANALYSTS
    DEVELOPERS
    DESIGNERS
    QA
  • Thanks to Dennis Estanislao / Sean Gerety
  • Thanks to Dennis Estanislao / Sean Gerety
  • Thanks to Dennis Estanislao / Sean Gerety
  • Thanks to Dennis Estanislao / Sean Gerety
  • Thanks to Dennis Estanislao / Sean Gerety
  • Thanks to Dennis Estanislao / Sean Gerety
  • Thanks to Dennis Estanislao / Sean Gerety
  • Thanks to Dennis Estanislao / Sean Gerety
  • Thanks to Dennis Estanislao / Sean Gerety
  • Thanks to Dennis Estanislao / Sean Gerety
  • Thanks to Dennis Estanislao / Sean Gerety
  • Thanks to Dennis Estanislao / Sean Gerety
  • Thanks to Dennis Estanislao / Sean Gerety
  • Thanks to Dennis Estanislao / Sean Gerety
  • Thanks to Dennis Estanislao / Sean Gerety
  • ANALYST
    DESIGNER
    DEVELOPER
    QA
  • ANALYST
    DEVELOPER
    DESIGNER
    QA
    Users
    Users
  • ANALYST
    DEVELOPER
    DESIGNER
  • ANALYST
    Viability
    DEVELOPER
    Capability
    DESIGNER
    Desirability
  • Funding
    Business
    Model
    Marketing
    Plan
    Income
    Projections
    ANALYST
    Business
    Plan
    Distribution
    Plan
    Launch
    Plan
  • Build vs. Buy
    Technology
    Model
    Core
    Technologies
    DEVELOPER
    Engineering
    Schedule
    Technology
    Plan
    Engineering
    Spec
  • Attitudes
    Behaviors
    User
    Model
    DESIGNER
    Design
    Schedule
    Motivations
    Visual
    Design
    Form and
    Behavior
  • ANALYST
    DEVELOPER
    DESIGNER
    QA
    Research
    Model
    Requirements
    Frameworks
    Refinement
    Support
  • Research
    Model
    Requirements
    Frameworks
    Refinement
    Support
    BA
    UX
  • Research
    Model
    Requirements
    Frameworks
    Refinement
    Support
    Activities
    Environments
    Interactions
    Objects
    Users
    BA
    UX
  • Research
    Model
    Requirements
    Frameworks
    Refinement
    Support
    BA
    UX
  • Research
    Model
    Requirements
    Frameworks
    Refinement
    Support
    UX
  • Research
    Model
    Requirements
    Frameworks
    Refinement
    Support
    BA
    UX
  • Research
    Model
    Requirements
    Frameworks
    Refinement
    Support
    UX
  • Research
    Model
    Requirements
    Frameworks
    Refinement
    Support
    DEV
    Thanks to Indi Young
    BA
    UX
  • Research
    Model
    Requirements
    Frameworks
    Refinement
    Support
    DEV
    BA
    UX
  • Research
    Model
    Requirements
    Frameworks
    Refinement
    Support
    DEV
    BA
    UX
  • Research
    Model
    Requirements
    Frameworks
    Refinement
    Support
    BA
    UX
  • Research
    Model
    Requirements
    Frameworks
    Refinement
    Support
    DEV
    BA
    UX
  • ANALYST
    DEVELOPER
    DESIGNER
  • Thing we hope you learned
    History of Software Design
    Why/How That’s Created Conflict
    How BA, Dev & UX can work together
  • Mental ModelsBy Indi Young
    About Face 3
    By Alan Cooper
    Art of Innovation
    By Tom Kelley, IDEO
    Prototyping
    By Todd Warfel
  • Darenmay
    Twitter:@darenmay
    Email:d.may@aspenware.com
    Ryanwinzenburg
    Twitter:@rwinzenburg
    Email: ryanwinzenburg@gmail.com