Zeitgeist and strategy

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How do current trends and developments influence a brand or even a organization. 'Do' instead of 'promise', 'story' over 'image' and 'culture' instead of 'strategy'.

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Zeitgeist and strategy

  1. 1. ZEITGEIST
  2. 2. ZEITGEIST individual ratio shareholder short term profit bonus culture MarketI WE privatize deregulate Globalization Complexity propriotary gamble
  3. 3. ZEITGEIST individual society ratio inspiration shareholder customer short term profit long term development bonus culture Anti- bonusculture Market govermentI WE privatize nationalize deregulate control Globalization national, regional, local Complexity simplicity propriotary Open source gamble save
  4. 4. ZEITGEIST freedom society inspiration customer long term development Anti- bonusculture govermenti we nationalize control national, regional, local simplicity Open source Control save
  5. 5. ZEITGEIST change freedom Vision network wellbeing ideals sustainablei we tradition safe & solid known stable Control relaible
  6. 6. TRENDSPOLARISATIE ECHT TRANSPARANT RESET MATRIX connect UX
  7. 7. RESET
  8. 8. RESET
  9. 9. RESET
  10. 10. RESET
  11. 11. RESET
  12. 12. RESET
  13. 13. RESET
  14. 14. RESET
  15. 15. “CUSTOMERSERVICE IS NOTJUST ANOTHER DEPARTMENT” ZAPPOS, www.zappos.com
  16. 16. TRANSPARANT
  17. 17. TRANSPARANT
  18. 18. TRANSPARANT
  19. 19. TRANSPARANT
  20. 20. TRANSPARANT
  21. 21. TRANSPARANT
  22. 22. “WHAT ARE ZAPPOSEMPLOYEES DOING? ZAPPOS, twitter.zappos.com
  23. 23. CONNECT
  24. 24. CONNECT
  25. 25. CONNECT
  26. 26. CONNECT
  27. 27. CONNECT
  28. 28. CONNECT
  29. 29. CONNECT
  30. 30. CONNECT
  31. 31. A FORMULA IN THE VIRTUAL ERA
  32. 32. IMAGE =<REPUTATION Allan Jenkins
  33. 33. REPUTATION =SEARCH RESULT Allan Jenkins
  34. 34. SEARCH RESULT = CUSTOMER EXPERIENCEAllan Jenkins
  35. 35. VALUE PROPOSITION = (PRODUCTPORTFOILO + SERVICE LEVEL) OR VALUE PROPOSITION =COMPLETE CUSTOMER EXPERIENCE
  36. 36. POLARISATION
  37. 37. POLARISATION
  38. 38. POLARISATION
  39. 39. POLARISATION
  40. 40. POLARISATION
  41. 41. POLARISATION
  42. 42. “HOE MUCHHEALTH CARE DO YOU REALY NEED?” Interpolis, campaign 2010
  43. 43. UX
  44. 44. UX Preventiebericht Het heeft vannacht gevroren en kandaarom glad zijn. Rijd voorzichtig! OK
  45. 45. UX
  46. 46. UX
  47. 47. UX
  48. 48. UX
  49. 49. “A 1-800 NUMBERON EVERY PAGE” ZAPPOS, www.zappos.com
  50. 50. MATRIX
  51. 51. MATRIX
  52. 52. MATRIX
  53. 53. MATRIX
  54. 54. MATRIX
  55. 55. MATRIX
  56. 56. “THE WEB IS DEAD, LONG LIVE THE INTERNET” WIRED 2010
  57. 57. ECHT
  58. 58. ECHT
  59. 59. ECHT
  60. 60. ECHT
  61. 61. ECHT
  62. 62. ECHT
  63. 63. “CULTURE EATSSTRATEGY FOR BREAKFAST” Ford war room

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