Strategy or Culture?
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Strategy or Culture?

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How do consumer trends influence the PR-, communication-, advertising business?

How do consumer trends influence the PR-, communication-, advertising business?

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  • 1. THE GO LD N A GE O E F A D E TI S N G V R I
  • 2. ZEITGEIST INDIVIDUAL SOCIETY MORE BETTER SHAREHOLDER STAKEHOLDER SHORT TERM PROFIT LONG TERM DEVELOPMENT BONUS CULTURE ANTI- BONUS CULTURE PRIVATIZATION NATIONALIZATIONI WE CREDIT CASH DEREGULATION CONTROL GLOBALIZATION LOCALIZATION COMPLEXITY SIMPLICITY OWN USE RISKTAKING PROTECT
  • 3. ZEITGEIST FREEDOM NETWORKING IDEALS CHANGE WELLBEING VISION SUSTAINABLEI WE SAFE TRADITION & SOLID RELIABLE STABILE CONTROL PROVEN SUCCESSES
  • 4. TRENDS TRANSPARANT TOGETHER PROVEN MATRIX POLARIZATION ER GO NOUNPLUGGED MI X LOCAL REAL
  • 5. “BUILDING A BETTER AIRLINE, NOT JUST A BIGGER ONE”Delta Airlines, campagne 2010
  • 6. RESET
  • 7. RESET
  • 8. RESET
  • 9. RESET
  • 10. RESET
  • 11. RESET
  • 12. “YOUR BRAND IS NOSTRONGER THAN YOURREPUTATION AND WILL INCREASINGLY DEPEND ON WHAT COMES UP WHEN YOU’RE GOOGLED Allan Jenkins
  • 13. TRANSPARANT
  • 14. TRANSPARANT
  • 15. TRANSPARANT
  • 16. TRANSPARANT
  • 17. TRANSPARANT
  • 18. TRANSPARANT
  • 19. “WE HELPED DIAGNOSE THE PROBLEM... HELP US PRESCRIBE THE SOLUTION Sarah Palin, 2010 campaign
  • 20. POLARIZATION
  • 21. A true story about what it’s really like to work at: “The happiest place on earth” POLARIZATION
  • 22. POLARIZATION
  • 23. POLARIZATION
  • 24. THE DUTCH BOOMERS, AKA THESTUFFED GENERATION, FENDING FOR THEMSELVES POLARIZATION
  • 25. “COMING TOGETHER IS A BEGINNING. KEEPING TOGETHER IS PROGRESS. WORKING TOGETHER IS SUCCESS!” Henry Ford
  • 26. TOGETHER
  • 27. TOGETHER
  • 28. TOGETHER
  • 29. TOGETHER
  • 30. TOGETHER
  • 31. “THE WEB IS DEAD, LONG LIVE THE INTERNET” WIRED Magazine, 2010
  • 32. JUST ANY DINNER PARTY IN 2011 MATRIX
  • 33. MATRIX
  • 34. MATRIX
  • 35. MATRIX
  • 36. WHEN TOP NYCCREATIVE DIRECTORS GOOGLED THEMSELVES........
  • 37. UNPLUGGED
  • 38. UNPLUGGED
  • 39. UNPLUGGED
  • 40. UNPLUGGED
  • 41. UNPLUGGED
  • 42. “ADVERTISING ISTHE TAX YOU PAY FOR BEINGUNREMARKABLE” Robert Stephens, founder of Geek Squad
  • 43. #WTF! HAVE WE GOT HERE? ERGONOMIX
  • 44. ERGONOMIX
  • 45. Risk alert! You are in a hazardousenvironment. Tryparking your carsomewhere else. OK ERGONOMIX
  • 46. ERGONOMIX
  • 47. “LOCAL IS THENEW GLOBAL” Marian Salzman, 2008
  • 48. MASS RETAIL SUFFERS UNDER THE HANDS OF THE INTERNET.HOWEVER, LOCAL, PERSONAL AND FOCUSSED PROVES THE RETAIL CONCEPT IS FAR FROM DEAD!
  • 49. LOCAL
  • 50. LOCAL
  • 51. LOCAL
  • 52. “NIET ELK OUD VROUWTJE IS EVENBETROUWBAAR, ELKEGOLF GELUKKIG WEL” Volkswagen, campagne 2010
  • 53. PROVEN
  • 54. PROVEN
  • 55. PROVEN
  • 56. “ALL FACE ANDNO TROUSERS?” Jeremy Clarkson, Topgear
  • 57. REAL
  • 58. REAL
  • 59. REAL
  • 60. REAL
  • 61. REAL
  • 62. REAL
  • 63. “CULTURE EATSSTRATEGY FOR BREAKFAST” Ford war room, mantra
  • 64. ZEITGEIST INTERRUPT INVOLVE SEEK ATTENTION ATTRACT DIRECT CONNECTION ONE TO MANY MANY TO MANY REACT INTERACTIONRETURN ON INVESTMENT RETURN ON INVOLVEMENT USE INSPIRATION PROMISE ACT IMAGE EXPERIENCE WHAT YOU NEED WHAT I WANT TELL DO STRATEGY CULTURE
  • 65. Bob van LeeuwenBob van Leeuwenrobertus.van.leeuwen@gmail.com@capibaro06 10915818