Search Engine Optimization (SEO)
Peter Marino ( CEO )
www.reelWebDesign.com Monday, November 10, 2008

I n tr od u ction to S ear ch E n g in e
O p tim ization
Your customers see your Advertisement or Listing when they Search
Credit card processing
Google technology places your
Natural listings ( By SEO Work ) Advertisement (Paid Result)
www.reelWebDesign.com Thursday, October 30, 2008

W h y is S E O im p or tan t fr om a
m ar k eter ’s p oin t of v iew
- SEO pulls more traffic than PPC
- Natural listings are perceived to be non-biased.
- SEO gives better ROI than any other marketing
medium.
- No bidding wars or click fraud in SEO
- Helps in creating an online brand.
www.reelWebDesign.com Thursday, October 30, 2008

S E O – I n h ou se or O u tsou r ce?
In House
- Small non competitive niche industry
- Very large Company with a team of experienced SEO professionals
- Complex or proprietary business objectives which are confidential in nature
In all other cases, outsource.
www.reelWebDesign.com Thursday, October 30, 2008

S E O G en er al
A d v ice
- How to estimate a baseline SEO budget
- SEO first OR PPC first ?
- How much time it takes to see SEO results ?
www.reelWebDesign.com Thursday, October 30, 2008

S E O B asics.
Keyword Research
www.reelWebDesign.com Thursday, October 30, 2008

S E O B asics. ( C on td . )
- Competition Analysis : (Page Rank, links, paged indexed)
Page Rank Paged indexed
Links
www.reelWebDesign.com Thursday, October 30, 2008

S E O B asics. ( C on td . )
- On page Optimization
- Off page Optimization
- Keyword Selection
(Proper Keyword Selection can make or Break SEO campaign)
www.reelWebDesign.com Thursday, October 30, 2008

O n P ag e S E O
Page Structure and layout Title Tag and Meta tags
www.reelWebDesign.com Thursday, October 30, 2008

O n P ag e S E O ( C on td . )
Hx tags
H1 tag
<h1> </h1>
H2 tag
<h2> </h2>
Good content with correct keyword density
www.reelWebDesign.com Thursday, October 30, 2008

O n P ag e S E O ( C on td . )
Filenames
Img Alt tags
www.reelWebDesign.com Thursday, October 30, 2008

O n P ag e S E O ( C on td . )
Simple Sitemap -
Google Xml sitemap
www.reelWebDesign.com Thursday, October 30, 2008

O n P ag e S E O ( C on td . )
- Google Webmaster tool where you can check crawling stats, link stats and errors in the site.
- Below is a summary for a Website:
www.reelWebDesign.com Thursday, October 30, 2008

P ag e S tr u ctu r e an d L ay ou t
Table Vs CSS (two column / three column layouts)
menu Content Empty Content
Cell
Coding for Table Trick
menu
<table>
<tr>
<td><!-- an empty table cell -->
</td>
Layout without table trick
<td rowspan=\"2\"> Layout with table trick
The content of the page goes here.
</td>
</tr>
<tr>
<td>
The navigation menu goes here.</td>
</tr>
</table>
Instead of this You would get this
www.reelWebDesign.com Thursday, October 30, 2008

O ff p ag e O p tim ization
- Directory submission : A few important paid and free directories
Local Directory submission
Yellow Pages Submission
www.reelWebDesign.com Thursday, October 30, 2008

O ff p ag e O p tim ization ( C on td . )
- Link popularity development
One Way Links : A site links to B site but there is no link from B to A
A B
Website Website
Two Way Links : A site links to B site and B site links back to A site
A B
Website Website
Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted)
A B C
Website Website Main Website
www.reelWebDesign.com Thursday, October 30, 2008

O ff p ag e O p tim ization ( C on td . )
- Article submission
- Links from online Press Releases and Blogs, RSS Feeds
www.reelWebDesign.com Thursday, October 30, 2008

O n lin e P r ess R elease su bm ission
- Hot link keywords with your URL if possible
- Include keywords in your Title
- Include link to Press Kit on your website
www.reelWebDesign.com Thursday, October 30, 2008

S ocial S ear ch
O p tim ization
- Useful Blogs
- Articles and whitepapers
- Viral Videos
- Customer reviews
- Free Tools
www.reelWebDesign.com Thursday, October 30, 2008

M ost com m on S E O
m istak es
- Temporary redirect on home page
Example : www.remit2india.com.
Redirects to : http://www.timesofmoney.com/remittance/jsp/home.jsp
In such a case, it is quite difficult to promote www.remit2india.com.
www.reelWebDesign.com Thursday, October 30, 2008

M ost com m on S E O m istak es ( C on td . )
.ift
- Flash only website
- Unusual file extensions
- Click to enter website
- Ad hoc addition and deletion of pages
- Targetting one word or too generic keywords
- Too many dynamic variables in website url
Replace “?” with “/” and “=” with “-“ and “&” with “_” .
http://www.lampusa.com/index.asp/pageAction-
VIEWPROD_ProdID-20785_HS-1
www.reelWebDesign.com Thursday, October 30, 2008

Q u estion s an d A n sw er s
Questions Answers
www.reelWebDesign.com Thursday, October 30, 2008

www.reelWebDesign.com Thursday, October 30, 2008